TL;DR

Fast-growing measurement company seeks a strategic and execution-minded Director of Demand Generation to build and scale integrated marketing campaigns that drive engagement and fuel our pipeline. You’ll be the engine behind our demand generation efforts—owning performance across paid, owned, and earned channels—and working closely with Marketing, Sales, and Leadership to generate measurable business results.

Who we are

Adelaide is the leader in one of the fastest-growing areas of digital advertising: attention metrics. 

Since 2020, we’ve been a trusted measurement partner for 40% of Fortune 50 companies. They rely on our metric, AU, to maximize the effectiveness of media spend. AU is “the attention economy's most widely recognized metric,” according to Adweek, and we swept the measurement category in the 2024 Adexchanger awards.

Our business is growing rapidly—we’ve doubled revenue in just 18 months and grew our team by 45% last year. Earlier this year, in partnership with The New York Times, we launched Adelaide for Publishers, the next step in our vision to create a more fair and equitable marketplace for media.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

While we have an office in NYC, we’re very remote-friendly and support flexible work arrangements. 

How we operate

We are a team of action-oriented doers; management rolls up their sleeves to contribute daily. Our culture is rooted in curiosity and loosely held but rigorously vetted opinions; everyone is encouraged to contribute to planning and strategy.

Position Overview

Reporting to the Head of Marketing, you’ll build and lead Adelaide’s demand generation strategy across the full funnel to drive revenue growth. This is a high-ownership role for a senior individual contributor with 5+ years of experience, ready to architect and operate a high-performing demand gen engine—from campaign planning through execution and optimization.

This is a fully remote position within the United States, with opportunities to connect with colleagues at our New York office.

What you'll learn

An important part of our culture is continuing education and the sharing of ideas. We offer: 

• A large network of investors and advisors for you to access that will help your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• Education budget to accelerate your team’s development

Specifically, in this role, you will learn:

• Gain a deep understanding of Adelaide’s solutions, value proposition, and target audiences
• Enhance your ability to develop B2B marketing strategies that attract high-quality leads and accelerate adoption
• Collaborate with cross-functional teams, including Marketing, Sales, and Executive Leadership
• Expand your expertise across paid media channels, from campaign strategy to performance optimization

Core Responsibilities

You will be responsible for building and leading Adelaide’s demand generation programs. This includes:

Strategic Leadership

• Build and lead multi-channel demand gen strategies across paid media, email/nurture, SEO, ABM, content syndication, events, and partnerships 
• Partner with Marketing leadership and Sales to define target accounts, buyer personas, and campaign priorities
• Own KPIs tied to pipeline contribution, lead quality, and revenue impact
• Own the relationship with Adelaie’s paid media consultant

Execution & Optimization

• Manage and optimize paid channels (search, social, display), email marketing, and nurture tracks
• Own SEO strategy and manage website conversion optimization in partnership with creative and web development leads
• Leverage platforms like GA4, HubSpot, 6sense, LinkedIn, and SEMrush to monitor performance, optimize campaigns, and report results
• Analyze performance and continuously iterate based on data, insights, and sales feedback

Cross-Functional Collaboration

• Collaborate with Sales to ensure seamless lead handoff and closed-loop reporting
• Work with Creative and Marketing leadership to develop compelling assets and content
• Deliver regular performance updates to the Head of Marketing and collaborate on evolving priorities

What you’ll bring

• 5–7 years of experience in B2B demand generation
• Proven success in building pipeline and accelerating revenue through demand gen programs 
• Expertise in campaign management and execution across SEM, paid social, email, ABM, and more
• Deep familiarity with HubSpot, GA4, 6sense (or similar platforms), SEMrush (or similar tools), and marketing attribution platforms
• Comfortable operating in a high-growth environment—able to build while executing
• Excellent communicator, strong collaborator, and natural project manager
• Confident writer, capable of crafting impactful short-form content, including nurture emails, ad copy, and organic social posts

What will set you apart

• Experience in Saas, Ad Tech, Media, or MarTech
• Experience working with publishers/advertiser personas

Benefits 

Health & Wellness

• Medical, dental, and vision insurance
• Paid time off
• Parental leave
• Wellness & Development Stipend
• Holiday break
• Volunteer time off

Financial & Compensation

• Competitive salary
• Performance-based quarterly bonus
• Stock options
• 401k Retirement Plan

Workplace & Equipment

• Remote-first environment
• New York office
• Access to WeWork spaces available

Equal Employment Opportunity (EEO) Statement

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.