TL;DR

Fast-growing measurement company looking for a self-starting, driven, and inquisitive Account Director (m/f/d) to lead Adelaide’s expansion into the DACH AdTech market.

Who we are

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation. 

Since 2020, we’ve become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adweek has called Adelaide’s AU “the attention economy’s most widely recognized metric,” and AdExchanger named it “Best Measurement/Analytics Capability.”

Our business continues to scale rapidly,  outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75. 

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in Google DV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, and Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU’s value across the media lifecycle. 

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operate as a remote-friendly company with flexible work options.

How we work

We’re a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We’re built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

Position overview

This position reports to the EMEA Account Director and will play a pivotal role in Adelaide’s global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.

In this role, you will be the first locally based employee in Germany, supported by the London team. You’ll be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.

We’re seeking a candidate with 5+ years of sales experience within the AdTech market across the DACH region. Ideal candidates will have an extensive network across HoldCo agency teams.

This is a fully remote position within Germany; however, there is an expectation of regular travel to client offices. While the role is remote, the candidate will have opportunities to visit the London and NYC teams throughout the year and will be fully supported by the hiring manager.

Compensation:

This role offers a competitive compensation package with a base salary in the range of €95,000–€105,000 EUR and a commission structure comprising approximately 35% of the total On-Target Earnings (OTE).

Base Range: €95,000–€105,000 EUR

OTE Range: €146,000–€162,000 EUR

Commission is performance-based, with the potential to exceed the stated OTE.

What you'll learn

An important part of our culture is continuing education and the open sharing of ideas. We offer: 

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role, you'll learn:

• Gain a deep understanding of attention metrics and media quality measurement
• Gain a strong understanding of omnichannel media strategies
• How agency product teams operate and collaborate on bespoke integrations
• How to network with Industry leaders to drive higher rates of adoption

Core responsibilities

• Responsible for all Agency new business
• Network to foster strong agency relationships, from junior to senior contacts
• Ensure client teams are trained and supported with tools and resources
• Lead responses to RFPs, leads, and new business inquiries
• Partner with Client Success to deliver outstanding work product that ensures renewals
• Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance]
• Represent Adelaide at Industry Events to develop new business leads

What you'll bring

• Bachelor’s degree required
• 5+ years of relevant AdTech or media sales experience (DACH region preferred)
• Fluency in both English and German, with native-level proficiency in German preferred
• Proven ability to prospect, close opportunities, and manage a sales pipeline

What will set you apart

• Experience selling media measurement

Additional information

This position will be employed through Rippling’s local Employer of Record (EOR) entity in Germany, which will act as the legal employer.

Benefits 

• Paid time off, including volunteer time and company holiday closure
• Employee Development & Wellness Stipend
• Performance-based quarterly bonus
• Stock options
• Remote-first environment with access to WeWork or flexible workspace options

Equal Employment Opportunity (EEO) Statement

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.