About AgelessRx
AgelessRx is a first-of-its-kind, longevity-focused telehealth platform with an e-commerce component. Our mission is to collectively give people millions of extra healthy years, so everyone can enjoy more of what they love in a world where people are empowered to live as long as they want. We believe aging should no longer be treated as a dreadful inevitability, but instead, as a puzzle that can be solved, a fight that can be fought – just as a disease with a cure. Through our free-to-use platform, we offer trusted, data-driven longevity solutions and scientifically backed prescription therapies to help safely lower the risk of age-related diseases.
About the role
AgelessRx's VP of Growth is responsible for developing a culture of data-driven high velocity experimentation and executing to drive significant growth. Highly analytical, constantly running experiments and judiciously allocating resources for optimal marketing ROI. The VP of Growth is responsible for identifying new growth opportunities and optimizing existing channels to ensure they are cost-effective and scalable. The VP of Growth will lead and effectively manage a team of high performers, executing initiatives to scale marketing efforts with a focus on conversion, retention, and engagement.
What you'll do
- Lead data-driven decision-making approach to setting and executing the company’s growth strategy.
- Creating a culture of data-driven, high velocity experimentation to drive customer acquisition and retention:
- Set experiment “roadmap” and ensure that both experiments are run properly, and that the right conclusions are gleaned from them.
- Experiments include A/B tests, exploring different channels, pricing tests, among many others.
- Set up the process: people, the “lanes” and the systems. Recruit and Develop a high-performing team by fostering a culture of accountability
- Establish and maintain robust marketing analytics, attribution and reporting frameworks, providing insights to optimize marketing performance and ROI.
- Deeply understand the company's audience and product and work with content team to effectively communicate with this audience.
- Draw insights from competitor data and industry trends.
- Understand what channels to use to reach this audience (CRM, SEO, conversion rate optimization, socials, content marketing, etc).
- Focus on resource efficiency, allocating resources judiciously for optimal marketing outcomes.
- Build out and manage marketing team as needed.
What you'll bring
- Ability to lead a team and be a strategic leader as well as an invaluable individual contributor.
- Ability to manage stake-holders and collaborate with cross-functional teams: ops, product management, etc.
- Very analytical; preferably knowledge of Python, SQL, SAS or other analytics tools.
- Talent for translating numbers into an actionable story for business leaders.
- A track record of success in CAC and LTV optimization.
- Deep familiarity with Google, Google Analytics, Meta, and other major D2C channels.
- Good project manager skillset.
- Detail-oriented with the ability to push forward multiple, fast-moving pieces at once seamlessly.
- Curiosity and interest in the longevity space.