About Agital
At Agital, we challenge the status quo and embrace innovation and agility to propel our clients' business toward measurable, impactful results. Trust is our currency, and momentum is our mantra. We invest in our people, our clients, and our partners to foster an environment primed for growth.
With decades of expertise guiding our insights-driven services, we craft revolutionary marketing strategies that seamlessly integrate tech and talent, daring to defy convention and designed for impact.
Agital is the Impact agency. We’re an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, and programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts are nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth.
About the role
The Senior Paid Marketing Specialist is responsible for the strategic campaign management for clients on Google Ads, Microsoft Ads, and Criteo, managing, but not limited to, search, display, shopping, PMAX, video, and Demand Gen campaign types. The day-to-day duties include developing digital marketing strategies, implementing campaign builds and optimizations, as well as performing ongoing analysis to drive towards client business objectives.
This role will be responsible for identifying opportunities to expand visibility and profitability to ensure strategic funnel investment across each campaign’s purpose. The Senior Paid Marketing Specialist will also assist with driving key initiatives as well as training and mentoring Coordinators and Specialists. The role will collaborate with leaders both Business Unit leaders and service leaders to help iterate and evolve service methodology and tool creation.
What you'll do
- Google, Microsoft, & Criteo Strategy & Ad Management
- Day-to-day management of campaigns through strategy development and execution for high value and strategic clients
- Implement, or work with executers within the department to fulfill campaign tactics and optimizations, as well as maintain client monthly budgets and other important account metrics
- Provide recommendations and execute strategies for growth opportunities for client accounts to ensure accounts are on the path to hit client business objectives & KPIs, such as maximizing ROI
- Strategic development and implementation for SEM accounts to improve client performance and satisfaction
- Client Communication, Delivery & Collaboration
- Communicate strategically with clients regularly on campaign performance, insights, takeaways, and deliverables, as well as internally collaborate with the Account Team on holistic sitewide strategies
- Generate and analyze client reporting and speak effectively towards performance for all major metrics, goal tracking, revenue pacing, and other SEM initiatives
- Industry Knowledge & Core Skills
- Ability to follow changes in ecommerce and SEM marketing industry and adjust strategies accordingly
- Serve as a resource for campaign management, optimization, and troubleshooting across all campaign types, betas, and information
- Proven resourcefulness, showing initiative to research before asking questions
- Meet and exceed key department metrics
Qualifications
- Bachelor’s Degree with at least 3 years of experience successfully managing and growing SEM accounts
- Google Ads, Google Analytics, Google Merchant Center, and Microsoft Ads experience and knowledge
- Google Ads & Microsoft Ads Certifications required
- Strong understanding on Google and Microsoft Ads campaign management, including Product Ads, Search Ads, PMAX, Demand Gen, Display Ads & Video Ads
- Robust understanding of Agital’s holistic approach
- High proficiency in Excel and data analysis tools as well as internal reporting tools
- Strong ability to manage multiple tasks and projects under tight deadlines while keeping a professional demeanor
- Strong skills in analysis, critical thinking, problem-solving
- Self-motivated, independent, proactive
- Proven organizational and communication skills
Working At Agital
We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they’re here.
Our People & Culture
We’re working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work.
What We Offer
A dynamic and rewarding work culture!
At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.
Benefits & Compensation
Agital offers a dynamic and rewarding work culture and benefits including—
- Autonomy – we hire intelligent people and give them the tools and training to succeed.
- Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.
- Health insurance
- Unlimited paid-time-off plan
- 401k with company match
- Gym subsidy
- Company paid life insurance
No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.