Aimtal is a global integrated marketing agency of marketers, strategists, creatives, and analysts on a mission to help B2B brands grow into industry leaders.
Aimtal was co-founded by Janet Mesh, Chief Executive Officer, and David Tapia, Chief Operating Officer, in 2018 and has been a fully remote company since day one. Our remote-first approach to how we operate Aimtal makes that a reality. Our goal is to help team members grow professionally to become experts in their careers and work from their favorite places around the globe.
In recognition of our achievements since inception, Aimtal won the Sprout Social Partner Value Award in the “Always Be Growing” category. The award recognizes agencies that are committed to growing and scaling their business.
Aimtal’s core values guide our ways of collaborating and communicating with our clients and team so we can approach every day with empathy and excellence. Our core values are to communicate clearly, find a solution, understand the customer, keep an open mind, take the initiative, collaborate with intention, and be exceptional. Overall, our team works together to go above and beyond to support each other and our clients.
Are you an expert storyteller with a knack for simplifying complex marketing concepts? As Aimtal’s Growth Marketing Manager, you’ll translate these ideas into actionable strategies and sights, presenting them to clients and internal teams.
In this role, you’ll lead Aimtal’s Growth Marketing team, overseeing content marketing, digital marketing, and demand generation. You’ll also work closely with the Account Services and Creative departments to solve problems and deliver solutions.
If you thrive on seeing the big picture and connecting the dots, this role is for you. You’ll create and manage integrated marketing campaigns that drive demand, leads, and growth for Aimtal and our clients.
Team management responsibilities
Oversee and manage Aimtal’s Growth Marketing team
Collaborate with cross-functional teams and direct reports to align project priorities with department and agency goals.
Onboard, train, and provide ongoing coaching in the Growth Marketing team.
Conduct regular 1:1s, weekly check-ins, and annual performance reviews with direct reports.
Mentor and offer professional development opportunities to team members.
Encourage a culture of open communication, collaboration, and knowledge sharing across departments.
Identify and resolve conflicts and issues that may arise to maintain a positive work environment.
Recognize and celebrate team achievements to boost morale and motivation.
Strategy & management responsibilities:
Develop and oversee full-funnel, integrated growth marketing strategies across various channels.
Collaborate to create statements of work, project plans, and budgets.
Establish and implement growth marketing processes and systems
Collaborate with other teams to define client marketing goals and strategies
Gain a deep understanding of client customers, products, and buyer journeys
Create target personas tied to specific customer pain points and value propositions
Stay updated on the latest growth marketing tools and tactics, implementing new strategies for Aimtal and its clients.
Client services responsibilities:
Deliver excellent client services and support through effective verbal and written communication and collaboration
Lead client calls, presentations, and strategy discussions
Present strategies, reports, and campaigns to clients and key stakeholders
Forge strategic relationships with client marketing and sales teams, presenting performance data, facilitating feedback, and collaborating to align sales and marketing goals, processes, and strategies
Translate complex marketing data into actionable, understandable insights for clients and internal teams.
Marketing campaign responsibilities:
Conceptualize, oversee, and optimize full-funnel growth marketing campaigns, including demand generation, lead generation, lead nurture, and sales enablement
Build new systems and processes to organize and monitor growth marketing campaigns
Plan, execute, optimize, and oversee advertising campaigns and budgets across digital channels such as display, social, native advertising, and video, especially for Google, LinkedIn, Twitter, Facebook, Instagram, and YouTube
Analyze and optimize paid advertising campaign performance including, optimizing budgets, bid tactics, targeting, copy, and creative across platforms
Review & oversee the building of automated email marketing workflows to nurture leads and fuel client pipelines
Edit, review (and, occasionally, write) ad copy
Collaborate with the content marketing team members to develop compelling content assets that align with various rostra of the buyer's journey
Manage third-party vendor relationships for growth marketing platforms (i.e. account reps from HubSpot, LinkedIn, etc.)
Analytics & reporting responsibilities:
Conceptualize, build, and present “C-Suite ready” reports that simplify, visualize, and communicate high-level performance updates that excite and inform non-marketing personnel
Serve as a leader in marketing analytics, including marketing attribution, ROI reporting, lead scoring, and predictive analytics
Oversee and optimize the analytics and reporting processes for digital marketing campaigns across platforms
Lead the creation of ROI and marketing attribution reports for clients
Define, measure, and evaluate relevant growth marketing metrics & KPIs
Lead management & marketing automation responsibilities:
Build marketing automation systems and processes, such as lead scoring and attribution programs and workflows, that optimize client marketing platforms and programs
Partner with Aimtal’s Growth Marketing Team to oversee the approach and management of contacts in client CRMs including contact management, list segmentation, and troubleshooting CRM issues
Research and advise on best practices for CRM management, lead management, list segmentation, A/B testing, and recommendations for how clients can optimize their CRM platform and strategies.
Create and manage lead nurturing programs that effectively engage prospects throughout the customer journey, from initial interest to conversion
Ensure effective conversion tracking and data privacy best practices are always set up for all marketing campaigns
Research & experimentation responsibilities:
Plan, execute, and measure campaign experiments, conversion tests, and growth strategies
Guide A/B testing strategies and execution across all channels
Maintain and advance knowledge of industry best practices and new technologies, especially as relates to growth marketing and marketing analytics
7+ years of experience working in a marketing agency
5+ years of experience leading a team of marketers
7+ years of proven experience in growth marketing, with a strong focus on team leadership, client management, strategy, and paid advertising
Strong portfolio showing experience in growth marketing
Deep understanding of the B2B buyer journey from both a marketing and sales perspective
Extensive knowledge of full-funnel growth marketing strategies, tactics & processes, including demand & lead generation, lead nurturing, and marketing-sales alignment
Experience leading integrated campaigns across marketing channels including paid search, paid social, organic social email, website & landing pages, webinars, guides, case studies, video content & more
Extensive experience with:
Paid advertising on Google Ads, LinkedIn, and YouTube, as well as other ad platforms
Lead management, lead scoring & marketing automation via HubSpot and/or other marketing CRMs (i.e. Marketo, Salesforce)
Marketing analytics, reporting & pipeline attribution via HubSpot, Google Analytics, Tableau, Looker, or other analytics platforms
Ability to clearly and effectively communicate ideas with marketers, executives, product managers, designers, and developers
Ability to lead discussions, presentations, and brainstorming sessions
Ability to inspire and coach other members of the growth marketing department by providing collective and individual training
Excellent client-facing and internal team communication skills
Strong written and verbal communication skills, especially for online channels and conference calls
Strong organizational abilities and ability to self-manage tasks and projects
Able to work on multiple projects at once, set priorities, problem-solve, and improvise when necessary
Able to communicate and collaborate with internal teams and clients across multiple time zones
A desire to work hours aligning with North America's Eastern time zones
Open to receiving feedback and applying it for performance and process improvement
Experience in proactively taking the initiative to resolve issues and create and drive solutions
Ability to gracefully adapt to new priorities and company initiatives
Exceptional communication, attention to detail, organizational, prioritization, and decision-making skills in a variety of channels and methods (meetings, Slack, ClickUp, email, project plans, etc.)
Demonstrates the following qualities and skills:
Leadership and an ability to inspire others
A collaborative spirit and focus on community
Intellectual curiosity and analytical strength
Creativity to generate new solutions to existing challenges
Growth in both professional and personal endeavors
A love for learning new skills and trying new things
Full-time, salaried role
Health, dental, and vision insurance
At least 18 days of paid time off and 9 paid holidays per year
At least 3 paid sick leave days per year
Remote work stipend for tech and/or co-working memberships after completing a minimum of 12 months of employment
401(k) plan participation after completing a minimum of 12 months of employment
Annual in-person company retreat (past locations include Montréal, Málaga,, and Playa del Carmen)
Aimtal is a fully remote agency based in the United States, but our team is located around the world, including North America, South America, and Europe.
Growth Marketing
Remote (United States)
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