About Aimtal LLC

Aimtal is a global integrated marketing agency of marketers, strategists, creatives, and analysts on a mission to help B2B brands grow into industry leaders. 

Aimtal was co-founded by Janet Mesh, Chief Executive Officer, and David Tapia, Chief Operating Officer, in 2018 and has been a fully remote company since day one. Our remote-first approach to how we operate Aimtal makes that a reality. Our goal is to help team members grow professionally to become experts in their careers and work from their favorite places around the globe.

In recognition of our achievements since inception, Aimtal won the Sprout Social Partner Value Award in the “Always Be Growing” category. The award recognizes agencies that are committed to growing and scaling their business.  

Aimtal’s core values guide our ways of collaborating and communicating with our clients and team so we can approach every day with empathy and excellence. Our core values are to communicate clearly, find a solution, understand the customer, keep an open mind, take the initiative, collaborate with intention, and be exceptional. Overall, our team works together to go above and beyond to support each other and our clients.

Position Overview

In this role, you will be like an orchestra conductor as the client account manager. Your clear communication brings together different teams and departments to ensure we produce a masterpiece for our clients. Join us in orchestrating the creation and elevation of innovative integrated marketing strategies, ensuring a symphony of success on every client account.

Core Responsibilities

Leadership, Client Management, and Marketing Consulting 

• Naturally build trust and close relationships with clients
• Position yourself as a leader for clients and internal account teams.
• Confidently consult clients on how their marketing should run to achieve their larger business goals.
• Lead client meetings and strategy calls, with the ability to improvise and engage clients in meaningful conversations about their business objectives. 
• Explain how marketing projects connect to clients’ larger business objectives. 

Account Management 

• Coordinate and support cross-functional teams on client accounts and projects, ensuring a collaborative and high-performing environment.
• Drive client retention and growth by identifying opportunities for new service offerings, contract expansions, and renewals.
• Ensure the delivery of exceptional, timely, and in-scope client services by overseeing account plans, timelines, and budgets.
• Conduct resource planning and forecasting for client projects. 
• Act as the primary point of contact for clients, effectively communicating strategic direction, project progress, and key updates.
• Translate client goals and requests into clear direction for internal teams, ensuring alignment and successful project execution.
• Proactively identify and implement improvements to account management processes to enhance the client experience and operational efficiency.

HubSpot Operations Consulting 

• Advise clients on how to leverage HubSpot to achieve business outcomes.
• Build systems, processes, and workflows in HubSpot that organize, orchestrate, and optimize marketing and sales operations.
• Provide HubSpot training to clients, ensuring they understand and can utilize the platform's features effectively.
• Conduct regular HubSpot audits and performance analysis, identifying areas for optimization and improvement in client campaigns and workflows.
• Stay current with HubSpot updates and new features, proactively recommending and implementing relevant changes to client strategies.
• Troubleshoot and resolve HubSpot-related issues and technical challenges for clients, providing timely and effective solutions.

Growth Marketing Campaign Management

• Develop comprehensive growth marketing campaign strategies aligned with client business objectives, including budgets, target audience identification, messaging, channel selection, and performance metrics.
• Oversee and review multi-channel marketing campaigns within platforms like HubSpot, LinkedIn, and Google Ads, ensuring campaigns are set up properly to achieve larger client account goals.
• Monitor campaign performance closely, including budget/ad spend, analyzing data, and creating compelling reports to identify trends, insights, and areas for optimization.
• Troubleshoot and resolve technical issues or roadblocks that arise during campaign execution, ensuring minimal disruption and optimal performance.
• Provide expert recommendations to clients on campaign optimization strategies based on data analysis and industry best practices to improve ROI and achieve desired outcomes.
• Collaborate with internal teams and external vendors to ensure seamless campaign execution, including content creation, design, and technical development.

Qualifications

• Minimum six (6) years of account management and marketing experience, ideally within the B2B technology industry
• Deep understanding and experience (4+ years) with HubSpot
• Experience in account and client management with proven results in growing accounts and supporting clients in achieving their goals
• Proficiency in setting up and managing marketing campaigns within platforms like HubSpot, LinkedIn, and Google Ads, including tracking and reporting.
• Strong ability to conduct HubSpot audits, analyze performance data, and provide actionable recommendations for optimization.
• Experience in providing HubSpot training to clients, ensuring effective platform utilization.
• Can work closely and supportively with team members in cross-functional roles
• Exceptional communication (both synchronous and asynchronous) and collaboration skills
• Strong organizational abilities, especially in account and self-management and personal productivity
• Experience working with remote teams and with remote work tools and applications.
• Experience creating and managing financial budgets for client projects
• Availability to work in alignment with North America’s Eastern time zone
• Worked in an agency and environment with competing priorities and frequent change - change is not uncomfortable, and you have the skills to adapt and react as needed
• Openness to receiving feedback and applying it for performance and process improvement
• An ability to identify and understand big-picture ideas as well as granular details
• Creativity and curiosity to generate new solutions to existing challenges

Benefits

• Full-time, salaried role with competitive pay
• Health, dental, and vision insurance
• 18 days of paid time off and 9 paid holidays (if based in the USA; subject to change depending on the country) 
• At least three (3) paid sick leave days per year (Varies per employee location).
• Skill and career growth training
• Remote work stipend for tech and/or co-working memberships
• 401(k) plan participation (after completing a minimum of 12 months of employment) 
• Annual in-person company retreat (past locations include Canada, Mexico, and Spain)