About Alaan

Alaan is the Middle East’s first AI-powered spend management platform, built to help businesses save time and money.
Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights- designed to simplify finance operations and maximize control over company spend.

Founded in 2022, Alaan is already the trusted partner of over 1,300 leading businesses across the UAE, including G42, Careem, McDonald’s, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.

In just three years, Alaan has become the #1 expense management platform in the Middle East- and we’ve done it while becoming profitable.

Backed by Y Combinator and top global investors- including founders and executives of leading startups- Alaan is built by a world-class team from McKinsey, BCG, Goldman Sachs, Barclays, Zomato, Careem, Rippling, and other high-growth companies.

We’re not just building software. We’re reimagining how finance works for modern businesses across the region.

About the role

We’re looking for a Product Marketing Manager who understands that positioning isn’t fluff - it’s a revenue lever. You’ll be embedded across product, growth, and sales, shaping how we bring features to market, tell our story, and move the needle on adoption and win rates.

This role goes beyond decks and product launches. It’s about driving outcomes - whether it’s increasing conversion on product pages or enabling sales to close deals faster.

What you'll do

• Own messaging strategy and alignment across product lines
• Work with sales to increase win rates via better tools and content
• Partner with the growth and marketing team to build conversion-focused product pages and flows.
• Use customer research to validate positioning and eliminate fluff
• Benchmark competitors and craft go-to-market differentiation tactics
• Launch features with precision, purpose, and proof of impact

What we are looking for

• You’re a storyteller and systems thinker - you can craft a narrative and scale it across channels.
• You move fast but never lose context - speed doesn’t come at the cost of coherence.
• You’re curious and commercial - you understand what drives buying decisions.
• You thrive in cross-functional setups - this isn’t a solo role.
• You take ownership, not orders - we won’t micro-manage; we’ll expect leadership.
• You’re obsessed with the voice of the customer and let it guide your GTM playbook.

What you bring:

• 5+ years in performance-minded product marketing
• Proven track record of enabling sales with content that drives revenue
• Deep understanding of the customer funnel and where PMM fits in
• Experience collaborating with demand gen, lifecycle, and product growth
• Ability to own metrics like adoption rate, conversion uplift, and sales cycle length

What's in it for you

• Contribute to building the Middle East’s most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more