About All* Above All

All* Above All is an abortion-forward reproductive justice organization with a bold vision for a future where reproductive freedom is a reality for all. Rooted in the Reproductive Justice framework, we work to dismantle barriers, shift culture, and build power so that every person can decide if, when, and how to parent, and can access abortion and reproductive health care with dignity, free from stigma, and in just and supportive environments.

Position Summary
The Associate Director of Digital Fundraising drives the organization’s online fundraising strategy to raise funds for our c4, c3, and PAC. This position leads the creation and execution of email fundraising campaigns, manages our CRM (with a preference for EveryAction experience), and oversees paid digital advertising to acquire, retain, and engage grassroots donors.

The ideal candidate has experience in digital fundraising and a proven track record of producing compelling copy that inspires supporters to give. They are comfortable managing donor databases, segmenting audiences, and running paid digital media campaigns. They are data-driven, detail-oriented, and able to translate performance metrics into actionable strategy shifts.

What you'll do

• Project manage the digital fundraising work from inception to drafting to approval and execution.
• Develop, write, and deploy persuasive fundraising email campaigns aligned with All* Above All’s voice and mission.
• Manage and maintain donor data in EveryAction, ensuring accurate segmentation, targeting, and tracking.
• Plan, launch, and manage digital ad campaigns across platforms (Facebook/Instagram, Google, etc.) focused on donor acquisition and retention.
• Monitor and analyze campaign performance data to optimize results and inform strategy.
• Partner with the Director of Development to set and achieve annual digital fundraising goals.
• Collaborate with the Program Team to highlight their achievements to donors, funders, and members.
• Translate programmatic work in multiple variants, ie. fundraising appeals, op-eds, talking points, etc.
• Ensure digital fundraising activities are accessible, brand-aligned, and audience-centered.
• Coordinate with vendors, consultants, and internal staff as needed to execute campaigns.
• Stay informed about digital fundraising trends, tools, and best practices.
• Research fundraising prospects, grants, and corporate funding opportunities.
• Assist with event planning, as needed.
  
  
  

Other:

• Ability to travel 25%.
• Other duties as assigned.

Qualifications

• 3–5 years of digital communications experience, with a strong preference for candidates who have worked on fundraising or development-related communications.
• Experience with donor CRMs, preferably EveryAction.
• Proven ability to write compelling fundraising copy that drives results.
• Experience with paid digital advertising, including strategy, execution, and reporting.
• Strong analytical skills with the ability to interpret and act on data.
• Excellent organizational skills and attention to detail.
• Ability to work collaboratively across departments and manage multiple projects in a fast-paced environment.
• Commitment to reproductive justice and the mission of All* Above All.
• Familiarity with A/B testing and optimization techniques.
• Knowledge of accessibility best practices for digital communications.
  
  
  

Valued and Non-Essential Education, Experience, Knowledge, Skills, and Abilities

• Experience raising funds for c3, c4, and PAC entities.
• Experience working on issues impacting Black, Indigenous, and people of color; young people; and/or immigrants; or people struggling financially.
• Strong commitment to centering people of color and striving to be anti-racist.
  
  
  

Relevant Competencies
All* Above All utilizes competencies in evaluating applicants. Project Management and Communication are the key competencies for this position. Sub-competencies include:

• Detail-oriented
• Decision-Making
• Time-management
• Adaptability
• Data-driven
• Written Communication
  
  
  

In addition to position-specific competencies outlined above, All* Above All has seven core competencies in the Competency Model. These competencies apply to every employee at every level and include:

Mission Awareness – Passion for organizational mission demonstrated through previous experience, personal connection, or desires for the future inclusive of abortion/reproductive justice as well as racial, economic, and immigrant justice.

Strategy – Moving from vision to implementation by connecting overall strategy to individual goals and tasks while managing the layers of that strategy.

Collaboration – Working across internal teams and external partners to accomplish goals by establishing trust and connection with diverse stakeholders.

Communication – Effectively imparting or exchanging information and conveying feelings and ideas.

Flexibility – Shifting focus or pivoting as needs change while effectively managing competing priorities and multiple tasks and adapting to changing landscape.

Self-Direction – Ability to work independently and manage individually-assigned work tasks.

Personality – Combination of qualities that form a person’s character.