amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

The Director of Professional Marketing will serve as a key marketing leader on the amika brand, helping drive the development + execution of an integrated professional marketing strategy, with a focus on a seamless, integrated customer journey across all stylist, salon owner, + distributor touchpoints that builds awareness, engagement, acquisition, loyalty + long-term fanatical brand love. 

A successful candidate should be passionate about the stylist as well as extremely collaborative, proactive, and analytical/data-driven with both a brand development + operational 360 planning mindset. 

In close partnership with Brand Management, Consumer Engagement, Pro Education + Field Sales, + Creative, they will champion the needs of the professional, serve as a critical thought-leader, + ensure consideration of the stylist perspective across brand storytelling, campaign assets, social evergreen content, + salon support tools, flawlessly connecting the dots between brand strategy, channel objectives, + GTM execution.  This is a global, extremely cross-functional role with an emphasis on North America and budget ownership.

salary: $135,000 - $150,000 + bonus

location: remotes (must be based in + have the right to work in the US)

what you'll do:

Team Leadership

• Lead + mentor two direct reports across salon marketing/loyalty + events verticals and provide continuous coaching + performance feedback to fully develop team to reach their true potential.
• Responsible for being a key driver of salon customer growth as well as stylist engagement, loyalty, + satisfaction by setting goals, defining KPIs/metrics, constantly evolving team capabilities, + influencing key cross-functional teams to ensure that they are met.
• Work closely with the SVP of Global Professional sales and education in the development of key promotional and go to market ideas to drive the professional business in North America
• Lead development + maintenance of pro-relevant annual marketing calendar in partnership with Education to ensure 360 consistency with global brand storytelling + consumer engagement activations.

Salon Growth, Engagement & Loyalty:

• Support strategy and execution of salon customer journey to trial, onboard, retain, build loyalty, and increase lifetime value while improving customer perception + satisfaction
• Own the global salon merchandising strategy, incorporating key feedback from distributors and field, and partnering with trade marketing + creative for consistent execution
• Lead all development of in-salon collateral, sales tools, presenter kits, + distributor toolkits in partnership with Brand, Education, + Creative teams.
• Oversee all aspects related to salon loyalty program including vision, strategy, end-to-end communication plan, + salon operational support
• Drive salon ambassador program to deepen relationships with key personal within network salons (and Flagship Salons as needed).

Professional Stylist Insights, Brand Storytelling, Content 

• Develop a deep understanding of the salon customer (participating in primary research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the stylist customer during product development, messaging, and campaign development.
• Partner closely with Consumer Engagement/Integrated Marketing team to align on paid + earned investment strategy to continue to drive the salon funnel from awareness to acquisition to loyalty, as well as Trade Marketing to reinforce consistency.
• Serve as the lead voice of the stylist + salon for all campaign + evergreen GTM toolkits by overseeing the development of creative tactical briefs that reflect comprehensive professional marketing team needs as well as championing best practice content creation + messaging based on stylist needs + industry best practices. 
• Oversee pro marketing website including site updates, content strategy, + brand relevant storytelling in close partnership with Brand + Creative teams.
• Drive professional stylist-focused video content briefs + projects in close partnership with Education + Brand teams, including but not limited to evergreen education videos, artistry look book, or event support needs.

Community Engagement & Events

• Partner closely with Consumer Engagement + Education teams to support development + planning of compelling content strategy with current stylist POV for professional communities including influencers and social channels/groups
• Lead strategy + planning for all professional brand, distributor, regional, + tradeshows, including annual calendar, pre-promotional plan, + on-site build/execution in close partnership with Education, Creative, Social, + Production teams.

Reporting & Analysis:

• Regular reporting & analysis on effectiveness, functionality of strategies & programs including KPIs and how metrics affect each other
• Stay informed on professional industry trends, competitive landscapes and new technologies affecting salons and distribution platforms
• Develop & manage professional marketing budgets individually and in conjunction with sales, marketing, education, and field

must haves:

• Minimum 8-10+ years of experience at a professional salon haircare brand
  Deep understanding of the salon environment, professional industry dynamics, + experience across the stylist, manager, salon owner, + distributor 
• A left + right brain thinker encompassing a solid mix of operational marketing + brand storytelling skills
• Experience leading and developing a team to meet departmental goals, but also comfortable being hands-on to own and drive projects forward
• Demonstrated project management skills
• Strong strategic-thinking, analytical and business acumen
• Excellent organizational, written and oral communication/presentation skills
• Ability to work independently in a fast-paced environment with a strong creative focus
• Team player possessing the ability to build, foster and nurture strong relationships with cross-functional teams

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!