amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

amika means “friend,” and we show up for our community—pros included. we’re looking for a passionate, relationship-forward trade marketing manager to support and grow our footprint across saloncentric, cosmoprof, and a strong network of independent distributors.

in this role, you’ll build 360° programs that drive both sell-in and sell-through, empower stylists, elevate our education impact, and create standout merchandising + digital experiences across the professional channel.

you should have a strong understanding of how the salon professional ecosystem works—stores, salons, salon suites/booth renters, sub-distribution, national/regional chains and ecommerce and within those - DSCs, internal sales teams, educators, backbar consumption, stylist motivations, promo levers, and distributor operations. haircare experience is a plus, but passion for the pro community is even better.

location: remote (nyc-based preferred + have the right to work in the US)

what you'll do:

channel strategy & 360° activation

• translate brand campaigns into professional-channel-ready programs across in-store, digital, distributor portals, crm, sampling, and education.
• partner with sales + education leadership to build annual + seasonal calendars that power launches, promotions, events, backbar initiatives, and hero franchises.
• lead creation of pro channel toolkits (sell-in decks, digital assets, pos materials, merchandising briefs, promos, stylist-facing storytelling).
• collaborate with the education team to align on stylist training needs, artist programming, backbar initiatives, and event support.
• own execution of planogram recommendations and in-store visuals—gondola updates, fixtures/displays (incl floorstands, cashwraps, POP, etc), signage, shelf enhancements—across saloncentric, cosmoprof, independent distributors, and national/regional chains.

stylist engagement & sell-through acceleration

• support distributor sales consultants (DSCs) with impactful education + sales tools that boost product knowledge and recommendation confidence.
• partner in collaboration with field sales leadership andfield educators, ambassadors + artists to bring amika’s brand magic to life in stores, classes, and events.
• develop programs with marketing that drive stylist adoption: sampling strategies, class conversion kits, pro-exclusive bundles, gwp, intro kits, holiday kits, new product launches, and thoughtful promo cadence.

 distributor partnership & communication

• act as a day-to-day partner for saloncentric, cosmoprof, and independent distributor marketing teams.
• join business reviews, JBPs, quarterly planning sessions, and marketing syncs.
• manage all submissions—from digital assets to pricing to merchandising specs—with accuracy + timeliness.
• maintain internal calendars, trackers, timelines, and weekly updates to keep cross-functional teams aligned.

 insights, reporting & optimization

• analyze business performance by distributor, store, region, sku, and education channel to uncover growth opportunities.
• track promo and merchandising execution to assess impact and inform future planning.
• stay up to date on pro beauty trends, competitor strategies, education models, and stylist behavior to fuel innovation.
• build recap reports and roi analyses with clear insights + actionable next steps.

 project management & budget ownership

• manage budgets across pro trade marketing programs merchandising, and content needs.
• track spend + manage invoicing with precision.
• oversee production + distribution of print materials, backbar items, kits, and event collateral.
• ensure every project is delivered on time, on budget, and at amika’s standard of excellence.

must haves:

• 3–5+ years in trade marketing, pro channel marketing, or distributor marketing—professional
  beauty strongly preferred.
• deeply familiar with the salon professional ecosystem: saloncentric, cosmoprof, independents,
  dsc networks, education structures, and stylist buying behavior.
• a strong communicator who can build compelling sell-in stories and present confidently to
  both internal teams + distributor partners.
• data-curious and comfortable with sell-through, performance dashboards, and promotional
  analysis.
• collaborative, optimistic, resourceful—and eager to partner with sales, education, creative,
  operations, finance, and the field.
• organized, detail-obsessed, and able to juggle multiple priorities in a fast-paced environment.
• aligned with amika’s values: inclusive, joyful, bold, community-minded, and committed to
  making everyone feel welcome.

nice to haves:

• experience supporting education or artistic teams
• comfort with distributor portals, store merchandising processes, or crm strategies
• understanding of stylist incentives + education-driven conversion

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!