Job Title: Senior Marketing Manager

Company Name: Bedrock Quartz

Location:  West Jordan, UT

What We Do

Bedrock Quartz has been building people’s dream kitchens and baths since 1976. We strive to leave our customers delighted. That not only means a quality install but red-carpet service throughout your experience.

At Bedrock Quartz, our commitment to customer satisfaction is unwavering. Today, we are the largest stone fabricator in Utah, installing over 30 dream kitchens per day using only the latest technology in our 120,000 sq. ft. facility and corporate office. With over 1,000 5-star reviews and seven showrooms across the state, we are growing and enhancing our service to better serve our valued customers.

Our company fosters a strong, team-oriented culture where employees thrive in a supportive and dynamic environment. We offer competitive pay, career growth opportunities, team-building activities, and more. While we are goal-driven, we also prioritize a fun and collaborative workplace. We are committed to growing our team with individuals who bring enthusiasm, dedication, and a drive for excellence.

About the Role

We are seeking an experienced Senior Marketing Manager to develop and execute a strategic marketing plan that drives growth across our clients multiple retail locations. This role involves a mix of planning, execution, and leadership to enhance brand positioning, generate leads, and improve customer retention.

Key Responsibilities

Marketing Strategy and Execution

• Develop and implement marketing strategies to increase brand awareness and drive traffic to retail locations.
• Align marketing initiatives with business goals, ensuring consistent messaging across all channels.
• Manage the overall marketing budget, optimizing spending across digital, print, and in-store promotions.
• Work closely with leadership and sales teams to align marketing efforts with revenue objectives.

Retail and Local Marketing

• Develop targeted marketing strategies to attract customers to retail locations.
• Collaborate with store managers on in-store events, promotions, and community engagement initiatives.
• Oversee signage, point-of-sale materials, and visual merchandising strategies to enhance the customer experience.
• Strengthen relationships with local businesses and vendors to drive referrals and partnerships.

Advertising and Lead Generation

• Manage agencies and contractors overseeing advertising campaigns across digital (Google Ads, social media, display ads) and traditional (radio, print, billboards) channels.
• Optimize lead generation through paid and organic search, social media, and email marketing.
• Monitor and adjust ad spend to maximize efficiency and customer acquisition.
• Develop promotional campaigns to increase seasonal sales and customer retention.

Website and Online Presence

• Oversee website updates and collaborate with web agencies to ensure a seamless user experience.
• Manage Google My Business listings and online directories for all retail locations.
• Work with developers and designers to enhance website functionality and lead capture.

Social Media and Content Marketing

• Develop and oversee content strategy for social media, blogs, and email marketing.
• Drive content creation showcasing products, customer projects, and industry trends.
• Monitor social media engagement and manage customer inquiries, reviews, and feedback.

Analytics and Performance Tracking

• Track key marketing performance metrics across all channels.
• Use Google Analytics, HubSpot, and ad platforms to evaluate marketing effectiveness.
• Provide leadership with performance reports, insights, and recommendations for improvement.
• Continuously test and refine marketing strategies to optimize lead conversion and customer engagement.

Qualifications and Experience

• 5+ years of marketing experience, preferably in retail, home improvement, or related industries.
• Strong knowledge of digital marketing, lead generation, and retail marketing strategies.
• Experience overseeing paid media campaigns (Google Ads, Meta Ads, display, and search).
• Ability to develop compelling content and manage social media marketing.
• Experience managing marketing budgets and vendor relationships.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication, leadership, and project management skills.
• Bachelor's degree in marketing, business, or a related field (preferred).

Benefits and Perks

• Competitive salary
• 401(k) with company match
• Health, dental, and vision insurance (full benefits after 60 days)
• Company-paid short-term disability and life insurance
• Paid time off (PTO), holidays, and family leave
• Wellness programs
• Career advancement, growth, and training opportunities