About Ampleo

Amplēo provides experienced business leaders, including CFOs, CMOs, and CHROs, to companies on a fractional basis to help them achieve their full potential. Amplēo allows companies the freedom and flexibility to add highly expert, strategic talent as they need it, without the hassle or cost of a full-time hire. It also offers experienced business leaders and proven professionals the opportunity to do their best work across multiple companies while enjoying greater variety, flexibility, and balance in their lives. Thousands of companies rely on Amplēo professionals to deliver seasoned leadership and expert counsel at all levels of their organization.

Job Title: Data Analyst

Department: Marketing

About Us

We are a leading performance marketing agency specializing in B2B and D2C brands. Our mission is to drive measurable results for our clients by leveraging data-driven strategies and innovative approaches to marketing. We’re seeking a highly skilled Data Analyst with a passion for uncovering insights, optimizing performance, and making data actionable.

Key Responsibilities

• Analyze and interpret marketing data across multiple platforms, including Salesforce, HubSpot, and BI tools, to provide actionable insights for B2B and D2C campaigns.

• Develop and maintain dashboards and reports to track campaign performance, marketing funnel metrics, and ROI.

• Collaborate with marketing teams to optimize strategies based on data analysis and forecasting.

• Manage large datasets using Excel and other tools to create custom analyses and models for campaign performance.

• Provide clear and concise reports and visualizations to communicate findings to internal teams and clients.

• Monitor key performance indicators (KPIs) and identify trends, patterns, and areas for improvement.

• Support ad hoc reporting needs and troubleshoot data discrepancies across systems.

• Continuously explore and implement new data tools and methodologies to enhance the analytics process.

Requirements

• Experience: 4-6 years as a Data Analyst, ideally within a performance marketing or digital marketing environment.

• Education: Bachelor’s degree in Data Analytics, Marketing, Business, or a related field preferred.

• Tools Expertise: Proficiency in Salesforce, HubSpot, Google Analytics, Adobe Analytics, BI tools (e.g., Tableau, Power BI), and Excel (advanced functions like pivot tables, macros, and VLOOKUP).

• Marketing Analytics Knowledge: Strong understanding of analytics specific to B2B and D2C brands, including attribution models, funnel analysis, and campaign optimization.

• Communication Skills: Ability to present complex data and insights in a clear and actionable manner to both technical and non-technical audiences.

• Problem-Solving Skills: Strong critical thinking skills with the ability to identify issues, propose solutions, and execute improvements.

• Remote Work Capability: Self-motivated and organized, with the ability to thrive in a remote work environment.

• Location: Must be based in the United States.

Preferred Qualifications

• Certification in Salesforce or HubSpot analytics.

• Experience working in an agency setting with multiple clients and industries.

• Familiarity with statistical tools like R or Python for advanced data analysis.

Why Join Us?

• Opportunity to work with a dynamic team of professionals passionate about marketing and data.

• Flexible work environment with a remote option.

• Exposure to a variety of industries and marketing strategies.

• Competitive salary and benefits package.