{"uuid":"0dcf2b1e-c710-4c5a-aac4-3dba74d5eb7e","name":"Senior Conversion Copywriter","description":{"company":"<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About Us</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 250M+ chess players worldwide with the best possible product, content, and tools to serve the community!</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.</span></p>","role":"<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About You</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We're looking for a Senior Conversion Copywriter to own the words our members read at the moments that matter most: the ad that gets them to download in the first place, the first time they open the app, the moment they consider going Premium, and the email that wins them back when they’ve lapsed. This is a craft role for a senior writer who can make monetization feel like a gift instead of a tollbooth, and who can flex from a punchy paid-social hook to a thoughtful lifecycle email without ever losing the thread of who we are.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What you'll do</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Onboarding</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — Write the first words a new player ever reads from us, turning a fresh download into a member who feels right at home on the world's biggest chessboard.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Upsells &amp; Monetization</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — Craft the upgrade flows, paywalls, and feature nudges for Premium and Diamond that respect the member's intelligence and time while clearly making the case for why more chess is worth it.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Special Offers &amp; Sales</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — Own the copy for our big sale moments (Black Friday, holidays, Annual Sale, and the occasional \"we just felt like it\"), writing promos that drive revenue without ever feeling cheap or shouty.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Lifecycle Marketing (LCM)</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — Write the emails, push notifications, and in-product messages that bring lapsed players back to the board and keep active ones engaged. You'll turn \"we miss you\" into \"I forgot how much I love this.\"</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Paid Marketing Copywriting</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — Partner with our performance marketing team on the creative that drives acquisition: ad copy, video ad scripts and voiceover, and promo creative across Apple Search Ads, Meta, Google, and beyond. You'll write in volume and in variants, because here the best line is the one that wins the test.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Tone &amp; Voice stewardship</strong></b><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> — Be a guardian of how</span><a href=\"http://chess.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> </span><u><span style=\"color:rgb(17,85,204);font-size:11pt;text-decoration:underline;white-space:pre-wrap;\">Chess.com</span></u></a><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\"> </span><i><em style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">sounds</em></i><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">. You'll set the bar, document the playbook, and help the rest of the team write copy that's unmistakably us: warm, clever, honest, and never gimmicky.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">You'll partner closely with product, lifecycle, paid/performance marketing, design, and growth, and you'll live in the data. Good copy here isn't the copy you like best. It's the copy that wins the A/B test, lifts conversion, and still sounds human on the other side of it.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What we're looking for</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:12pt 0px 0pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">6+ years writing conversion-focused copy, ideally for a consumer product, subscription business, or app at scale.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A portfolio that proves it, with onboarding flows, upsell screens, lifecycle emails, promo campaigns, and paid ad creative. Bonus points if you can show the before, the after, and the lift.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Deep comfort with monetization, growth, and paid acquisition copy. You understand that a paywall is a conversation, not a wall, and you know how to make the ask without making the member feel squeezed.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Genuine fluency in tone and brand voice. You can shift from a 6-second ad hook to a confident upgrade pitch to a warm win-back email without missing a beat.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A data-literate brain. You write hypotheses, not just headlines, and you're energized (not threatened) by an A/B test that proves you wrong.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Self-direction. We're remote and async, and we trust people to own their work and close the loop.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience being edited, taking notes, and doing rewrites without an ego.&nbsp;</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">License to kill. Our Director of Copywriting prefers someone with field experience.</span></li><li style=\"color:rgb(0,0,0);margin:0pt 0px 12pt;font-size:11pt;line-height:1.38;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">You actually like chess, or you're genuinely curious to. You don't need a rating, but you should care about the members we're writing for.</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About the Opportunity</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">This is a full-time opportunity</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We are 100% remote (work from anywhere!)</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">---</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">You can learn more about us here:</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><a href=\"https://www.chess.com/article/view/how-chess-com-virtual-team-works-together\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">https://www.chess.com/article/view/how-chess-com-virtual-team-works-together</span></a></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><a href=\"https://www.chess.com/about\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">https://www.chess.com/about</span></a></li></ul>"},"workLocations":["Remote"],"department":{"name":"Content Design","base_department":"Creative","department_tree":["Creative","Content Design"]},"employmentType":{"label":"SALARIED_FT","id":"Salaried, full-time"},"createdOn":"2026-07-13T08:56:20.099000-07:00","activeJobApplication":{"additionalQuestions":[{"form":{"questions":[{"uniqueKey":"1f83c698-93c1-4a9c-bd94-8ad76250edae","title":"What is your Chess.com username?","description":"","tags":[],"dataType":"Text","questionType":"SHORT_ANSWER","isRequired":true,"allowComments":false,"canEdit":false,"isPrivate":false,"strChoices":[],"intChoices":[],"isMultiSelectEnabled":false,"isOtherEnabled":false},{"uniqueKey":"2299ab27-4aae-4f84-9a2e-4f7928110a06","title":"Please share with us your portfolio or a couple of examples of work you are most proud of writing.","tags":[],"dataType":"Text","questionType":"SHORT_ANSWER","isRequired":true,"allowComments":false,"canEdit":false,"isPrivate":false,"strChoices":[],"intChoices":[],"isMultiSelectEnabled":false,"isOtherEnabled":false},{"uniqueKey":"ec660335-b3f0-4fa7-ad2b-cec5cadc4f4b","title":"How many years experience do you have in writing copy that focuses on the user journey from onboarding to monetization?","tags":[],"dataType":"select","questionType":"KNOCKOUT","isRequired":true,"allowComments":false,"canEdit":false,"isPrivate":false,"strChoices":["None, yet!","0-2","2-4","4-7","7+"],"intChoices":[],"isMultiSelectEnabled":true,"isOtherEnabled":false},{"uniqueKey":"adef1946-2bc6-458d-b4f1-3153165bd2bd","title":"Walk us through a specific project where you wrote copy for a new user onboarding flow or a free-to-paid conversion in a couple of sentences. 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