{"uuid":"6a055998-1560-4e2b-b0eb-79913c5d49f1","name":"Director of Verticals Marketing (Hybrid based in SF, NYC, or Seattle)","description":{"company":"<div><body><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><u><i><b><strong style=\"font-size:12pt;text-decoration:underline;font-style:italic;white-space:pre-wrap;\">You will be based in our SF, NYC, or Seattle office and will be required to be in office 3x/week.</strong></b></i></u><br><br><b><strong style=\"font-size:15pt;white-space:pre-wrap;\">About Rippling</strong></b></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">Based in San Francisco, CA, </span><a href=\"https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling has raised $1.4B+</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href=\"http://www.Rippling.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling.com</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> addresses.</span></p></body></div>","role":"<div><body><h2 style='font-family:\"Basel Grotesk\",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;'><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">We’re hiring a Director of Verticals Marketing to run the full marketing function for our industry-focused go-to-market motion. You’ll own the positioning and messaging and build clear and credible stories for buyers with industry specific needs. You’ll also own the channel strategy and partner closely with the sales team to drive pipeline and revenue.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling is the best way for businesses to manage all of their HR, IT, Finance, and Spend operations in one place. Combined with our AI capabilities, that breadth creates a rare GTM opportunity: we can uniquely solve problems for customers in specific industries where the employee graph, payroll, compliance, IT, spend, and workforce operations are tightly connected.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"font-size:11pt;white-space:pre-wrap;\">This is a leadership role for someone who can move between strategy and execution: identifying the right verticals, understanding the buyer and operational pain in each one, crafting the message, building the GTM motion, enabling the field and measuring whether the motion is working.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><h2 style='font-family:\"Basel Grotesk\",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;'><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></h2><ul style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Own Rippling’s vertical marketing strategy. Identify and prioritize the industries where Rippling has the strongest right to win based on customer pain, product fit, sales signal, market size, competitive dynamics, and quantitative proof.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Build vertical-specific positioning and messaging. Translate Rippling’s broad platform into sharp industry narratives that speak to the biggest problems of buyers in each vertical.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Execute the GTM motion. Partner with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing to build and execute a full funnel GTM motion across a variety of channels.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Partner with Product and PMM teams. Surface vertical-specific gaps, evidence needs, and roadmap implications while keeping external claims grounded in proof.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Create field-ready enablement and assets. Build the core talk tracks and materials sellers need: industry one-pagers, discovery guides, pitch narratives, competitive landmines, demo guidance, proof points, customer stories, and campaign inputs.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Develop and manage a high-performing verticals marketing team. Manage a team and build the operating cadence, standards, and priorities for the verticals marketing function.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Measure what works (and what doesn’t). Define and measure the leading and lagging indicators for the vertical motion, including pipeline quality, win rate, attach rates, competitive performance, and message resonance.</span></li></ul><h2 style='font-family:\"Basel Grotesk\",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;'><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">7+ years of B2B marketing experience and familiarity with vertical GTM motions</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">A track record of owning integrated campaigns and demand generation tied to measurable pipeline</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Proven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environments</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">You understand how sellers use messaging in real conversations and can enable them with talk tracks and materials that improve discovery, sharpen pitches, and help teams handle objections.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Clear frameworks that use qualitative and quantitative inputs to inform bets, diagnose performance, and make tradeoffs.</span></li></ul><h2 style='font-family:\"Basel Grotesk\",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;'><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></h2><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:\"Basel Grotesk\",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><b><strong style=\"white-space:pre-wrap;\">*Commission is not guaranteed</strong></b><span style=\"white-space:pre-wrap;\">\t</span><span style=\"white-space:pre-wrap;\">\t</span><span style=\"white-space:pre-wrap;\">\t</span></p></body></div>"},"workLocations":["New York, NY","San Francisco, CA","Seattle, WA"],"department":{"name":"GTM Management","base_department":"Marketing","department_tree":["Marketing","GTM Management"]},"employmentType":{"label":"SALARIED_FT","id":"Salaried, full-time"},"createdOn":"2026-08-28T09:23:48.934000-07:00","activeJobApplication":{"additionalQuestions":null,"basicQuestions":[{"oid":"first_name","fieldType":"SHORT_ANSWER","title":"First name","required":true},{"oid":"last_name","fieldType":"SHORT_ANSWER","title":"Last name","required":true},{"oid":"email","fieldType":"SHORT_ANSWER","title":"Email","required":true},{"oid":"current_company","fieldType":"SHORT_ANSWER","title":"Current company","required":true},{"oid":"phone_number","fieldType":"PHONE_NUMBER","title":"Phone number","required":true},{"oid":"location","fieldType":"SHORT_ANSWER","title":"Location (city only)","required":true},{"oid":"linkedin_link","fieldType":"SHORT_ANSWER","title":"LinkedIn link","required":true},{"oid":"resume","fieldType":"FILE","title":"Resume","required":true}]},"eeocQuestionnaireEnabled":true,"eeocQuestionnaireEnabledForJobPost":true,"url":"https://ats.rippling.com/rippling/jobs/6a055998-1560-4e2b-b0eb-79913c5d49f1","board":{"boardType":"CUSTOM","slug":"rippling","logo":null,"banner":null,"title":"Current Openings","subtitle":null,"boardURL":"http://www.rippling.com/careers/open-roles","fontType":null,"linkColor":null,"buttonColor":null,"buttonTextColor":null,"legalNotice":"<meta name=\"rteConfig\" content=\"{&quot;version&quot;:&quot;0.410.0&quot;,&quot;producedBy&quot;:&quot;block&quot;,&quot;themeName&quot;:&quot;berry&quot;}\"><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><a href=\"https://www.rippling.com/immigration-policy\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling's Immigration Policy</span></a></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"white-space:pre-wrap;\">This posting is to fill a vacancy on our team, unless otherwise noted.</span><br><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:11.25pt;white-space:pre-wrap;\">By clicking \"Apply\" you agree to&nbsp;</span><a href=\"https://app.rippling.com/legal/employee-privacy\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling's Employees, Candidates, and Workers Privacy Notice</span></a><span style=\"font-size:11.25pt;white-space:pre-wrap;\">.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>","noOpeningsMessage":null,"groupJobsByLocation":false,"showBoardLogoOnJobPost":false,"showCompanyInfoUnderJobPost":false,"companyName":"Rippling","isTest":false},"payRangeDetails":[{"location":"US","currency":"USD","frequency":"YEAR","rangeStart":183000.0,"rangeEnd":305000.0,"isRemote":false}],"applicationConfirmationTemplate":"6348729c5a9a6e6df0bb6f64","hasAIEvaluationsEnabled":true,"companyName":"Rippling","unlistedFromSearch":false,"jsonLd":null}