{"uuid":"6edd5bc4-89b5-4167-b710-3867471e6ba1","name":"Senior Lifecycle Marketing Manager","description":{"company":"<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About Rippling</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Based in San Francisco, CA, </span><a href=\"https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling has raised $1.4B+</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href=\"http://www.Rippling.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling.com</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> addresses.</span></p>","role":"<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is one of the fastest-growing startups in the world ($0 → $17B), and we're just getting started. We're standing up a brand-new GTM motion for a rapidly growing business line within Rippling's portfolio, and we're looking for a Lifecycle Manager to own it from the ground up.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">In this role, you'll take full ownership of Rippling's self-serve conversion funnel: the programs, infrastructure, and experiments that turn trial users into paying customers — and paying customers into expanded, annual accounts. You'll be the connective tissue between Product, Marketing, and Sales, ensuring every signal from the funnel is acted on and every touchpoint moves a user closer to value.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">You're building the 0-to-1 funnel — not inheriting a playbook. That means designing the architecture within Rippling's stack, instrumenting the funnel for measurement, and running a continuous experimentation roadmap to compound gains over time. When it works, you'll see it directly on the revenue line.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">If you thrive in environments where you build what doesn't exist yet and measure everything you touch, this is the role for you.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies — growth marketing experience is a plus, but lifecycle depth is the foundation</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Proven success driving lifecycle campaigns across both PLG and SLG motions — you've moved self-serve users through product-led conversion funnels and accelerated sales-led pipeline, with results to show for both; you know where the two motions hand off and have designed programs that make that handoff clean, not chaotic</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and catch data problems before they become seller complaints. </span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns, not just sending blasts.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Demonstrated ability to work across Sales and Marketing: you understand both motions and design programs that bridge them</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Structured experimenter with a rigorous approach to A/B testing — hypothesis, design, significance, and iteration — with a track record of turning results into measurable impact</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Experience with Outreach or similar sales sequencing tools is a plus</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span><span style=\"white-space:pre-wrap;\">\t</span><span style=\"white-space:pre-wrap;\">\t</span></p>"},"workLocations":["Minneapolis, MN","New York, NY","San Francisco, CA"],"department":{"name":"WiW Marketing","base_department":"Marketing","department_tree":["Marketing","WiW Marketing"]},"employmentType":{"label":"SALARIED_FT","id":"Salaried, full-time"},"createdOn":"2026-07-01T14:14:24.861000-07:00","activeJobApplication":{"additionalQuestions":null,"basicQuestions":[{"oid":"first_name","fieldType":"SHORT_ANSWER","title":"First name","required":true},{"oid":"last_name","fieldType":"SHORT_ANSWER","title":"Last name","required":true},{"oid":"email","fieldType":"SHORT_ANSWER","title":"Email","required":true},{"oid":"pronouns","fieldType":"PRONOUN","title":"Pronouns","required":false},{"oid":"current_company","fieldType":"SHORT_ANSWER","title":"Current company","required":false},{"oid":"phone_number","fieldType":"PHONE_NUMBER","title":"Phone number","required":true},{"oid":"location","fieldType":"SHORT_ANSWER","title":"Location (city only)","required":true},{"oid":"resume","fieldType":"FILE","title":"Resume","required":true},{"oid":"cover_letter","fieldType":"FILE","title":"Cover letter","required":false}]},"eeocQuestionnaireEnabled":true,"eeocQuestionnaireEnabledForJobPost":true,"url":"https://ats.rippling.com/rippling/jobs/6edd5bc4-89b5-4167-b710-3867471e6ba1","board":{"boardType":"CUSTOM","slug":"rippling","logo":null,"banner":null,"title":"Current Openings","subtitle":null,"boardURL":"http://www.rippling.com/careers/open-roles","fontType":null,"linkColor":null,"buttonColor":null,"buttonTextColor":null,"legalNotice":"<meta name=\"rteConfig\" content=\"{&quot;version&quot;:&quot;0.410.0&quot;,&quot;producedBy&quot;:&quot;block&quot;,&quot;themeName&quot;:&quot;berry&quot;}\"><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><a href=\"https://www.rippling.com/immigration-policy\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling's Immigration Policy</span></a></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"white-space:pre-wrap;\">This posting is to fill a vacancy on our team, unless otherwise noted.</span><br><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:11.25pt;white-space:pre-wrap;\">By clicking \"Apply\" you agree to&nbsp;</span><a href=\"https://app.rippling.com/legal/employee-privacy\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling's Employees, Candidates, and Workers Privacy Notice</span></a><span style=\"font-size:11.25pt;white-space:pre-wrap;\">.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>","noOpeningsMessage":null,"groupJobsByLocation":false,"showBoardLogoOnJobPost":false,"showCompanyInfoUnderJobPost":false,"companyName":"Rippling"},"payRangeDetails":[{"location":"US Tier 1","currency":"USD","frequency":"YEAR","rangeStart":117000.0,"rangeEnd":195000.0,"isRemote":false},{"location":"US Tier 2","currency":"USD","frequency":"YEAR","rangeStart":105300.0,"rangeEnd":175500.0,"isRemote":false},{"location":"US Tier 3","currency":"USD","frequency":"YEAR","rangeStart":99450.0,"rangeEnd":165750.0,"isRemote":false}],"applicationConfirmationTemplate":"6348729c5a9a6e6df0bb6f64","hasAIEvaluationsEnabled":true,"companyName":"Rippling","unlistedFromSearch":false,"jsonLd":{"@context":"https://schema.org","@type":"JobPosting","title":"Senior Lifecycle Marketing Manager","description":"<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is one of the fastest-growing startups in the world ($0 → $17B), and we're just getting started. We're standing up a brand-new GTM motion for a rapidly growing business line within Rippling's portfolio, and we're looking for a Lifecycle Manager to own it from the ground up.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">In this role, you'll take full ownership of Rippling's self-serve conversion funnel: the programs, infrastructure, and experiments that turn trial users into paying customers — and paying customers into expanded, annual accounts. You'll be the connective tissue between Product, Marketing, and Sales, ensuring every signal from the funnel is acted on and every touchpoint moves a user closer to value.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">You're building the 0-to-1 funnel — not inheriting a playbook. That means designing the architecture within Rippling's stack, instrumenting the funnel for measurement, and running a continuous experimentation roadmap to compound gains over time. When it works, you'll see it directly on the revenue line.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">If you thrive in environments where you build what doesn't exist yet and measure everything you touch, this is the role for you.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies — growth marketing experience is a plus, but lifecycle depth is the foundation</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Proven success driving lifecycle campaigns across both PLG and SLG motions — you've moved self-serve users through product-led conversion funnels and accelerated sales-led pipeline, with results to show for both; you know where the two motions hand off and have designed programs that make that handoff clean, not chaotic</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and catch data problems before they become seller complaints. </span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable — building and managing multi-step nurture campaigns, not just sending blasts.</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Demonstrated ability to work across Sales and Marketing: you understand both motions and design programs that bridge them</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Structured experimenter with a rigorous approach to A/B testing — hypothesis, design, significance, and iteration — with a track record of turning results into measurable impact</span></li><li style=\"margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;\"><span style=\"white-space:pre-wrap;\">Experience with Outreach or similar sales sequencing tools is a plus</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span><span style=\"white-space:pre-wrap;\">\t</span><span style=\"white-space:pre-wrap;\">\t</span></p>","datePosted":"2026-07-01T21:14:24.861000+00:00","hiringOrganization":{"@type":"Organization","name":"Rippling","sameAs":"http://www.rippling.com/careers/open-roles"},"jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Minneapolis","addressRegion":"MN","addressCountry":"US"}},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York","addressRegion":"NY","addressCountry":"US"}},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco","addressRegion":"CA","addressCountry":"US"}}],"url":"https://ats.rippling.com/rippling/jobs/6edd5bc4-89b5-4167-b710-3867471e6ba1","baseSalary":{"@type":"MonetaryAmount","value":{"@type":"QuantitativeValue","minValue":117000.0,"maxValue":195000.0,"unitText":"YEAR"},"currency":"USD"},"directApply":true,"identifier":{"@type":"PropertyValue","name":"Rippling Recruiting","value":"6edd5bc4-89b5-4167-b710-3867471e6ba1"}}}