{"uuid":"c040830a-7e3d-44b1-9c5b-461870388e67","name":"Demand Generation Manager","description":{"company":"<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About Rippling</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Based in San Francisco, CA, </span><a href=\"https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling has raised $1.4B+</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href=\"http://www.Rippling.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling.com</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> addresses.</span></p>","role":"<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">We're looking for a Demand Generation Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.</span></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more</span></li><li style=\"color:rgb(34,34,34);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Full-funnel thinker who balances nurture with activation and knows when to do each</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Data-driven and results-oriented — you pull your own reports, find the insight, and act on it</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Resourceful and execution-oriented — you know how to build and launch with what's available</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Strong cross-functional communicator, especially with sales and leadership</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Thrives in a fast-paced environment with high expectations and autonomy</span></li><li style=\"color:rgb(34,34,34);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you</span></li></ul><h3 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:21pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;text-align:start;padding-left:0px;\"><b><strong style=\"color:rgb(32,32,34);font-size:13pt;white-space:pre-wrap;\">Preferred skills</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong copywriting skills</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span></p>"},"workLocations":["New York, NY","San Francisco, CA"],"department":{"name":"Segment GTM","base_department":"Marketing","department_tree":["Marketing","GTM Management","Segment GTM"]},"employmentType":{"label":"SALARIED_FT","id":"Salaried, full-time"},"createdOn":"2026-08-12T14:11:30.114000-07:00","activeJobApplication":{"additionalQuestions":[{"form":{"questions":[{"uniqueKey":"a2208858-1a77-4ebb-ac33-d210b53deaeb","title":"Will you now or in the future require sponsorship to work in the USA?","description":"","tags":[],"dataType":"enum","questionType":"SINGLE_SELECT_RADIO","isRequired":true,"allowComments":false,"canEdit":false,"isPrivate":false,"strChoices":["Yes","No"],"intChoices":[],"isMultiSelectEnabled":false,"isOtherEnabled":false}],"deletedQuestions":[],"sections":[],"deletedSections":[],"skipLogic":[]},"name":"Sponsorship (not a 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company","required":true},{"oid":"phone_number","fieldType":"PHONE_NUMBER","title":"Phone number","required":true},{"oid":"location","fieldType":"SHORT_ANSWER","title":"Location (city only)","required":true},{"oid":"linkedin_link","fieldType":"SHORT_ANSWER","title":"LinkedIn link","required":true},{"oid":"resume","fieldType":"FILE","title":"Resume","required":true},{"oid":"cover_letter","fieldType":"FILE","title":"Cover letter","required":false}]},"eeocQuestionnaireEnabled":true,"eeocQuestionnaireEnabledForJobPost":true,"url":"https://ats.rippling.com/rippling/jobs/c040830a-7e3d-44b1-9c5b-461870388e67","board":{"boardType":"CUSTOM","slug":"rippling","logo":null,"banner":null,"title":"Current Openings","subtitle":null,"boardURL":"http://www.rippling.com/careers/open-roles","fontType":null,"linkColor":null,"buttonColor":null,"buttonTextColor":null,"legalNotice":"<meta name=\"rteConfig\" content=\"{&quot;version&quot;:&quot;0.410.0&quot;,&quot;producedBy&quot;:&quot;block&quot;,&quot;themeName&quot;:&quot;berry&quot;}\"><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><a href=\"https://www.rippling.com/immigration-policy\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling's Immigration Policy</span></a></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"white-space:pre-wrap;\">This posting is to fill a vacancy on our team, unless otherwise noted.</span><br><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;\"><span style=\"font-size:11.25pt;white-space:pre-wrap;\">By clicking \"Apply\" you agree to&nbsp;</span><a href=\"https://app.rippling.com/legal/employee-privacy\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">Rippling's Employees, Candidates, and Workers Privacy Notice</span></a><span style=\"font-size:11.25pt;white-space:pre-wrap;\">.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p>","noOpeningsMessage":null,"groupJobsByLocation":false,"showBoardLogoOnJobPost":false,"showCompanyInfoUnderJobPost":false,"companyName":"Rippling"},"payRangeDetails":[{"location":"US Tier 1","currency":"USD","frequency":"YEAR","rangeStart":122000.0,"rangeEnd":152000.0,"isRemote":false}],"applicationConfirmationTemplate":"6348729c5a9a6e6df0bb6f64","hasAIEvaluationsEnabled":true,"companyName":"Rippling","unlistedFromSearch":false,"jsonLd":{"@context":"https://schema.org","@type":"JobPosting","title":"Demand Generation Manager","description":"<meta><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Scaling to $1B ARR and beyond means we need to build a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries, and one of our most important levers for growth is the Broker channel.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">We're looking for a Demand Generation Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">In this role, you’ll own and execute marketing initiatives that support our Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.&nbsp;</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">This role is highly cross-functional. You’ll work closely with Rippling’s Broker Sales teams and the broader Marketing organization. We’d love to talk to you if you think like an owner, tell compelling stories, and thrive while driving multiple high-impact initiatives forward at once.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.38;letter-spacing:0.25px;margin:0pt 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Our GTM team sits within the marketing organization. This role is based in either our New York or San Francisco office.</span></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market</span></li></ul><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more</span></li><li style=\"color:rgb(34,34,34);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Full-funnel thinker who balances nurture with activation and knows when to do each</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Data-driven and results-oriented — you pull your own reports, find the insight, and act on it</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Resourceful and execution-oriented — you know how to build and launch with what's available</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Strong cross-functional communicator, especially with sales and leadership</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">Thrives in a fast-paced environment with high expectations and autonomy</span></li><li style=\"color:rgb(34,34,34);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(34,34,34);font-size:11pt;white-space:pre-wrap;\">If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you</span></li></ul><h3 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:21pt;font-weight:600;letter-spacing:0.25px;margin-top:14px;margin-bottom:4px;text-align:start;padding-left:0px;\"><b><strong style=\"color:rgb(32,32,34);font-size:13pt;white-space:pre-wrap;\">Preferred skills</strong></b></h3><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation</span></li><li style=\"color:rgb(0,0,0);margin:2pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong copywriting skills</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h2 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">Additional Information</strong></b></h2><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.  For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span></p>","datePosted":"2026-08-12T21:11:30.114000+00:00","hiringOrganization":{"@type":"Organization","name":"Rippling","sameAs":"http://www.rippling.com/careers/open-roles"},"jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York","addressRegion":"NY","addressCountry":"US"}},{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco","addressRegion":"CA","addressCountry":"US"}}],"url":"https://ats.rippling.com/rippling/jobs/c040830a-7e3d-44b1-9c5b-461870388e67","baseSalary":{"@type":"MonetaryAmount","value":{"@type":"QuantitativeValue","minValue":122000.0,"maxValue":152000.0,"unitText":"YEAR"},"currency":"USD"},"directApply":true,"identifier":{"@type":"PropertyValue","name":"Rippling Recruiting","value":"c040830a-7e3d-44b1-9c5b-461870388e67"}}}