About A Parent Media Co. Inc.

APMC is a media and technology company focused on providing innovative solutions to consumers and brands as a leader in Safe Streaming™ across owned and operated streaming services Kidoodle.TV™, Glitch+™, Dude Perfect Streaming Service®, Victory+® and Safe Exchange®.

We are a dynamic team that believes building a safe and premium streaming environment is a priority for everyone and every audience. We are growing rapidly because consumers love what we do and what we stand for. Our culture is focused on trust, respect, hard-work and celebrating the wins. As a team of incredibly passionate and dedicated individuals, we strive to inspire each other to build the best digital experience for all.

Check out our LinkedIn pages as well:

- APMC:  https://www.linkedin.com/company/aparentmediacoinc 

- Victory+: https://www.linkedin.com/company/victoryplustv/

Learn more about us at the following sites:
APMC website: https://aparentmedia.com/

APMC LinkedIn: https://www.aparentmedia.com/ 

Perks of the Family:

APMC is more than a great place to work, we believe in the human behind every position and are here to support them in all areas of their life.

We offer:

●     Market/Experience-based Total Compensation

●     Better Benefits Plan to cover all your Health, Dental, Vision and Wellness needs

●     Invest in Your Future! We have a Group Savings Plan to help you reach your financial goals.

●     Parental Support including Paid Leave and Salary Top-up

●     Flexible Work Environment to embrace our Diversity and Culture

●     Flexible Work Hours, because it isn’t about the 9-5, it’s the great work you do

●     Flexible Time Off so that you can respond to life when it happens

●     Team Building Events to get to know our incredible team members

●     And lots and lots of fun!

Job Overview

We are seeking a skilled Paid Media Specialist to manage and optimize all paid media campaigns for Victory+ and potentially other APMC brands. This role will oversee advertising across multiple digital channels, including Google Ads, Meta, Connected TV (CTV), Over-the-Top (OTT) platforms, and other digital channels. The ideal candidate is an analytical, results-driven technician with proven experience managing a variety of ad management platforms, capable of optimizing campaigns for efficiency and performance to drive subscriber acquisition and brand awareness.

Key Responsibilities

●      Campaign Strategy and Execution:

○      Develop and execute paid media strategies across Google Ads (Search, Video, Performance Max), Meta (Facebook, Instagram), X, TikTok,CTV (e.g., MNTN, Roku), OTT platforms, and other digital channels, working closely with marketing leaders to ensure paid media tactics align with campaign goals.

○      Create compelling ad creatives and copy tailored to sports fans across multiple teams and leagues, aligning with brand voice and campaign goals.

○      Manage end-to-end campaign processes, including planning, budgeting, launching, and monitoring–maintaining the ability to manage several campaigns simultaneously.

●      Performance Optimization:

○      Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and platform-specific dashboards to optimize for key metrics (e.g., Cost Per Acquisition, Return on Ad Spend, Click-Through Rate).

○      Maintain performance optimization in Google Looker studio and/or MMP dashboards.

○      Conduct A/B testing on ad creatives, audiences, and placements to maximize efficiency and ROI.

○      Identify underperforming campaigns and implement real-time adjustments to improve results.

●      Budget Management:

○      Allocate and manage paid media budgets across channels to ensure cost efficiency and alignment with marketing objectives.

○      Provide regular budget forecasts and performance reports to leadership.

●      Audience Targeting:

○      Leverage audience segmentation and data insights to target sports fans, team-specific audiences, and regional markets effectively.

○      Utilize first-party and third-party data to refine targeting and retargeting strategies.

●      Cross-Functional Collaboration:

○      Partner with the creative team to develop high-impact ad assets that resonate with sports audiences.

○      Collaborate with the partnerships team to align paid campaigns with team-specific promotions and co-marketing initiatives.

○      Work with the events and community teams to amplify event-based and local marketing efforts through paid channels.

●      Reporting and Insights:

○      Deliver detailed performance reports and actionable insights to stakeholders, highlighting campaign successes and areas for improvement.

○      Stay updated on industry trends, platform updates, and emerging channels to recommend new opportunities for growth.

Qualifications

●      Experience:

○      2+ years of experience managing paid media campaigns, with a focus on Google Ads (Search, Video, Performance Max,) and Meta ads (Facebook, Instagram).

○      Proven track record of optimizing campaigns for efficiency and performance, with measurable results in subscriber/customer acquisition or engagement.

○      Experience with CTV, OTT, or other digital advertising channels (e.g., X, TikTok, MNTN) is a plus.

●      Skills:

○      Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other ad platform analytics tools.

○      Expertise in campaign optimization techniques, including A/B testing, audience segmentation, and bid management.

○      Ability to craft compelling ad copy and collaborate on creative development.

○      Familiarity with sports marketing or fan engagement strategies is a plus.

●      Education:

○      Bachelor’s degree (or equivalent experience) in Marketing, Advertising, Business, or a related field (or equivalent experience) preferred.

●      Attributes:

○      Data-driven and detail-oriented, with a passion for optimizing campaign performance.

○      Creative problem-solver who thrives in a fast-paced, dynamic environment and is able to juggle several assignments at once.

○      Strong communicator, able to present insights and recommendations to cross-functional teams.

○      Positive, find-a-way person who finds solutions to challenges.

To be considered for this exciting and challenging role, please apply TODAY. 

A Parent Media Co. Inc. (APMC) is committed to employment equity, welcomes diversity in the workplace and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.