Après Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel X revolution is real, and we're looking for our next great team member!

Position Summary

Aprés Nail is seeking an E-commerce Specialist to support the day-to-day execution and optimization of apresnail.com. This role works closely with the E-commerce Manager to execute website updates with precision, assist in launching digital marketing campaigns, and maintain an online store that is accurate, high-performing, and delivers a premium customer experience.

Core Responsibilities

Website & Campaign Execution

• Execute all website updates related to promotions, product launches, and content changes according to the e-commerce calendar
• Assist in co-monitoring of paid advertising campaigns under the direction of the E-commerce Manager
• Perform regular quality assurance checks to ensure site functionality, accuracy, and seamless customer experience (links, images, promotions, navigation)

Platform Maintenance

• Assist in maintaining the online product catalog with accuracy, including SKU uploads, product descriptions, imagery, and pricing as directed by the E-commerce Manager
• Monitor site performance and flag bugs, speed issues, or display inconsistencies
• Support the management of product collections and on-site visual merchandising based on direction from the E-commerce Manager
• Help keep Shopify apps and integrations organized and running smoothly, escalating issues as needed
• Conduct regular site audits and report findings including broken links, outdated content, and UX issues

Data & Reporting Support

• Pull, compile, and analyze data from Shopify, Google Analytics, and marketing platforms into weekly and monthly performance reports
• Track key metrics including revenue, conversion rates, and traffic sources
• Monitor competitor promotions, pricing strategies, and website updates
• Assist in preparing reports and data summaries for business reviews and strategic meetings
• Flag anomalies or opportunities requiring immediate attention

Cross-Functional Collaboration

• Assist the E-commerce Manager in coordinating with Customer Service to identify and resolve customer-facing website issues
• Support the gathering of creative assets (copy, imagery, video) from Brand Marketing as directed by the E-commerce Manager for campaigns and site updates
• Help maintain communication with Operations regarding inventory levels and product availability to ensure website accuracy

Required Qualifications

Hard Skills

• E-commerce Platform Experience: 2+ years of hands-on Shopify administration required
• Marketing Tools: Familiarity with email/SMS marketing platforms (Klaviyo strongly preferred) and Google Analytics
• Digital Marketing: Basic understanding of paid advertising platforms (Meta, Google Ads) and campaign setup
• Data Skills: Comfortable working with spreadsheets, pulling reports, and identifying trends in performance data
• Technical Aptitude: Basic understanding of how website updates, tracking, and marketing tools connect
• AI & Automation Awareness: Understanding of how AI tools can enhance e-commerce operations

Soft Skills

• Detail-Oriented: Exceptionally organized with a high standard for accuracy and quality
• Proactive Problem-Solver: Able to identify issues and take initiative to resolve them
• Team Player: Collaborative communicator who works well cross-functionally
• Professional & Accountable: Takes ownership of their work, follows through on commitments and takes responsibility for outcomes
• Adaptable: Comfortable juggling multiple priorities, shifting deadlines, and evolving processes in a fast-paced environment without losing quality
• Clear Communicator: Able to explain technical concepts in simple terms, and keeps the E-commerce Manager and relevant stakeholders informed with concise, timely updates

Key Performance Indicators

• Accuracy and on-time delivery of website updates and campaign launches
• Zero to minimal critical errors per month in pricing, promotions, or customer-facing changes
• Speed and effectiveness in resolving website issues and customer pain points
• Accuracy and consistency of performance reporting