Background  

Bay FC is the National Women’s Soccer League (NWSL) team in the Bay Area Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street. Our Club is changing the face of women’s soccer as we know it.    

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team is a uniting force, building a culture of belonging and shared pride. We are a beacon of hope and connection, welcoming and embracing all fans. Our stadium is a home for people of all backgrounds and identities. We are the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we aim to inspire and improve the lives of others.     

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.    

Position Summary

The Director Premium & Suites is a revenue leader responsible for driving premium ticketing revenue, including suites, club seating, and hospitality products. This role owns the strategy and sales execution for all premium inventory, with a mandate to maximize revenue, build long-term relationships, and ensuring an elevated guest experience consistent with a fast-paced, innovative, and industry-leading NWSL franchise. 

This individual will work in our San Francisco office and will be responsible not only for selling premium inventory, but for shaping a differentiated, high-impact premium experience that supports the club’s ambition to lead the NWSL and the broader sports industry.  Responsibilities include:

Premium Revenue Strategy & Growth 

• Develop and execute a comprehensive premium ticketing sales strategy aligned with overall revenue and fan engagement objectives. 

• Own revenue generation for suites, club seats, and other premium products. 

• Collaborate with Sr. Director Ticket Sales & Service to establish aggressive, but achievable sales targets, with a strong focus on urgency, accountability, and performance. 

• Identify new premium products, pricing strategies, and packaging opportunities that reflect market demand and fan behavior. 
   
   

Sales Execution & Relationship Management 

• Lead outbound and inbound premium sales efforts, including prospecting, presentations, negotiations, and fulfillment. 

• Personally manage and close top-tier suite and premium accounts. 

• Build long-term relationships with corporate clients, high-net-worth individuals, and community leaders. 

• Partner with sponsorship and marketing teams to create bundled offerings that integrate premium seating with brand and hospitality assets. 

 Premium Experience & Retention 

• Ensure delivery of a best-in-class premium guest experience. 

• Collaborate with ticket service, operations, and game-day teams to execute premium hospitality standards. 

• Work closely with ticket service team to drive strong renewal rates through proactive account management and year-round engagement. 

• Leverage feedback and data to continuously enhance premium offerings. 
   
   

Sales Operations & Financial Management 

• Lead premium revenue forecasting, pipeline management, and reporting. 

• Collaborate with the department head to support budgeting and long-term revenue planning. 

Qualifications 

• Proven experience in premium ticketing sales or hospitality revenue leadership in professional sports, live entertainment, or a comparable industry. 

• Demonstrated success selling high-value, relationship-driven products (e.g., suites, club seating, hospitality). 

• Strong negotiation, presentation, communication, and closing skills. 

• Track record of meeting or exceeding revenue goals in a fast-paced environment. 

• Experience with CRM systems, pipeline management, and revenue forecasting. 

• Local (Bay Area) market connections and corporate relationships with identified buyers of premium hospitality preferred. 

Compensation 

The anticipated base salary for this role starts at $90,000 plus commission.  Actual starting pay may vary based on a range of factors which can include experience, skills, and scope. 
 

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.