Background    

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.   

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.   

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.   

Position Summary 

Bay FC is a dynamic and data-driven sports organization focused on achieving on-field success and exceeding fan expectations. We want to leverage cutting-edge technology and analytics to gain a competitive advantage and make informed decisions across all aspects of our operations. This full-time position reports to the Senior Manager, Business Insights and Analytics. 

You will play a key role in supporting our club’s business analytics, insights, and data infrastructure. In addition to helping maintain our data tools and services, you will be responsible for developing and implementing data-driven solutions that provide actionable insights to improve our performance across all departments, including:  

• Software/Systems: Support and optimization of CRM, golden records, KPI reporting and data visualization 

• Ticketing: Pricing, lead scoring and management, sales cycle effectiveness, consumer behavior and demographic insights 

• Partnership: Partnership inventory and pipeline measurement 

• Marketing: Campaign performance measurement, and web, email, and social platform analytics 

• Fan Experience: Gameday operations analysis, fan surveying 

• Merchandise: Consumer behavior insights and product analysis  

 While Bay FC’s BI department serves all lines of business, this role will be focused on optimizing the deployment and use of our current and future data infrastructure into actionable insights supporting all things sales enablement to improve effectiveness and maximize revenue potential of new and existing fans. 

Responsibilities: 

• Assist in managing the club’s data infrastructure, including data warehousing, API feeds, and software platforms 

• Develop custom visualizations, automated reports, and dashboards utilizing data pipelines 

• Ensure CRM systems are optimized for ticketing and partnership teams to seamlessly operate inbound and outbound activities, manage pipelines, and maximize revenue 

• Enhance and lead deployment of golden record platform, and related consumer behavior and demographic insights 

• Support ticket pricing and renewal modeling 

• Design and implement data-driven solutions to address specific business challenges and opportunities 

• Partner with stakeholders across the organization to translate data into actionable insights 

• Communicate data insights effectively to leadership and other stakeholders 

Desired Qualifications: 

• 2-4 years of experience in business analytics, business intelligence, data engineering & insights, or similar roles; preferably with a professional sports team 

• Experience with programming language (e.g., Python), statistical software (e.g., R), database languages (e.g., SQL), and data visualization tools (e.g., Tableau) 

• Proven track record of success in developing and implementing data-driven solutions 

• Strong leadership and communication skills 

• Experience working in a fast-paced, dynamic environment 

• Passion for sports and understanding of the sports industry 

• Experience with tools and platforms (currently Salesforce, Shopify, Iterable, Archtics/TwoCircles/KORE, AWS, Tableau, and Relo Metrics) 

• Strong understanding of statistical analysis and modeling techniques 

Compensation: 
The anticipated salary range for this role is between $90,000-$100,000. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope. 
 

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.