About Bonusly

Bonusly helps your team improve engagement and adopt the behaviors that set them, and your organization, up for long-term success. We make employee recognition meaningful, habitual, and connected to what matters most—helping organizations build cultures where people want to stay and grow together. To learn more about working at Bonusly, check out our Un-Handbook: https://github.com/bonusly/un-handbook

This role exists because managers are struggling, and the old playbooks aren’t helping.

At Bonusly, we believe the strongest teams aren’t built by policies, programs, or annual processes. They’re built through daily habits: recognition, feedback, check-ins, and moments of real connection between people doing the work.

Managers sit at the center of that system. They’re expected to motivate, align, and develop their teams—often without the tools or language to do it well.

This role exists to change that.

We’re looking for a Full-Stack Marketer on our Habits Business Unit to lead audience development for managers. This is a new audience for us, and a critical one. This role is a mix of growth and product marketing, supporting everything from market research and message testing to content, campaign, and creative development. 

We’re looking for someone who understands the manager mindset, has strong opinions about what drives better team growth and culture, and can turn those beliefs into stories, experiments, and momentum in the market.

Success in this role is not about marketing new features. Your job is to shape how managers think about their role—and how Bonusly helps them be better, day after day. 

What you’ll own

Your primary responsibility is to build and grow Bonusly’s manager audience by owning how we show up, what we say, and how we learn what works.

You will:

• Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally)
• Build a deep understanding of the manager buyer and their journey—their pain, language, objections, motivations, and watering holes
• Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions
• Prove what resonates by running real-world experiments and sharing what you learn, early and often
• Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers

What you’ll be up to:

• Tell differentiated, compelling stories you’re proud to put your name on
• • Define and evolve positioning and messaging for managers as the product and market evolve
  • Be real and ensure our promises match product reality (no hand-waving or marketing fluff)
  • Influence and enable internal teams with clarity, conviction, and shared language
    
    
• Develop the audience and report back on findings
• • Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ
  • Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop
  • Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics
    
    
• Create and ship without ego
• • Use AI as a force multiplier for drafting, iteration, and creative exploration across formats
  • Develop campaigns, landing pages, and content that feel vibrant, real, and progressive
  • Move fast, learn faster, and raise the quality bar with each iteration
    
    
• Collaborate with and support your colleagues
• • Work closely with your BU lead on strategy and product direction
  • Collaborate directly with design, product, and GTM on creative strategy and execution
  • Bring internal teams and current customers along with you through thoughtful enablement and GTM content
    
    

How you work

You’ll thrive here if you:

• Are entrepreneurial and have taken things from 0-1 in a startup environment
• Are a builder who genuinely enjoys creating top-notch work, regardless of channel or format
• Are insatiably curious (about your audience, your work, and your craft)
• Are opinionated but evidence-driven
• Are comfortable with ambiguity, take ownership, and don’t wait for perfect briefs
• Prefer prototypes over perfection and movement over overthinking
• Actively question traditional marketing playbooks instead of defaulting to them
• Bring low ego and high accountability. Healthy debate is welcome; alignment matters

At this level, you will be trusted to see the work, shape the work, and move the work forward.

Experience & skills 

• Experience building/developing an audience from scratch
• Proven ability to develop and validate positioning and messaging for a defined buyer
• Direct experience supporting/growing a PLG motion in SaaS (required)
• Experience running and reporting on growth or audience experiments (paid, organic, or both)
• Comfort partnering closely with designers on creative direction
• Ability to translate product capabilities into compelling, clear stories
• Experience using AI tools to accelerate content and campaign creation, but enough editorial taste to make it unique and valuable
• Clear communicator with strong written and presentation skills
• Bias toward action, learning, and iteration
• Deep curiosity about how good teams work—and where they break down
  
  

Titles, degrees, and years of experience matter less than creative judgment, critical thinking and previous impact.

Compensation

Salary: $112,000 - $165,000 USD