About Bound

We believe an athletic director's job is one of the most critical in a community: to shape the lives and experiences of student-athletes. But as we listened, we learned that with dwindling budgets and growing responsibilities, they’ve had no choice but to spend more time managing logistics than leading their teams and programs. After countless conversations, we gained a deep understanding of their challenges, from handling transactions to managing schedules and tracking results.

This insight was the catalyst for Bound. We created an all-in-one platform to give ADs back their time. With our OneSchedule Technology at its core, our platform integrates essential tools like Activity Registration, Tickets and Passes, and 20+ additional solutions. Today, Bound empowers schools across the country to manage every aspect of their athletics and activities, all within a single, unified solution.

We're not just a software company; we are a team made up of former athletic directors, administrators, coaches, parents, and fans. We all share one core belief: in the power of youth sports and activities to positively impact communities and the people who live in them.

About the Role

The Marketing Director leads Bound’s marketing strategy, brand presence, and demand generation efforts. This role is responsible for building a high‑performing marketing function, elevating Bound’s voice in the high school athletics community, and driving growth across our school, state association, and family‑facing products.

The ideal candidate is both a strategic leader and a hands‑on builder—comfortable setting vision, managing people, and rolling up their sleeves to execute. A genuine passion for high school athletics is essential.

Key Responsibilities

• Lead the development and execution of Bound’s marketing strategy across brand, content, digital, and product marketing.
• Build, mentor, and manage a growing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Own Bound’s brand identity and ensure consistency across all channels, campaigns, and customer touchpoints.
• Partner closely with Sales, Product, and Customer Experience to align messaging, support launches, and drive adoption.
• Oversee demand generation programs that attract and convert athletic directors, coaches, and school administrators.
• Develop compelling content that celebrates high school athletics and showcases Bound’s impact.
• Manage marketing analytics, reporting, and performance measurement to guide strategy and optimize spend.
• Represent the voice of the customer—especially athletic directors—across the organization.
• Build relationships within the high school sports community, including state

Required Qualifications

• 7+ years of marketing experience, including 3+ years in a leadership or people‑management role.
• Proven success building and scaling marketing programs in a SaaS, education, or mission‑driven environment.
• Strong strategic thinking paired with the ability to execute and iterate quickly.
• Experience leading brand, content, digital, and/or product marketing functions.
• Excellent communication skills and the ability to translate complex ideas into clear, compelling messages.
• Data‑driven mindset with experience using analytics to inform decisions.
• Deep passion for high school athletics—experience as an athlete, coach, AD, or sports parent is a plus.
• Comfort working in a fast‑growing, evolving environment.

Preferred Qualifications (Nice to Have)

• Experience marketing to K–12 schools, athletic departments, or youth sports organizations. Background in SaaS growth marketing, especially in a startup or scale‑up environment.
• Familiarity with HubSpot, Google Analytics, paid media platforms, and lifecycle automation tools.
• Experience building community‑driven or mission‑driven brands.
• Prior involvement in high school or collegiate athletics—as an athlete, coach, AD, parent, or volunteer.
• Certifications in digital marketing, brand strategy, or analytics (e.g., HubSpot, Google Ads, Google Analytics).

Who You Are

• A mission‑driven leader who cares deeply about the impact of high school athletics on students and communities. A strategic thinker who can zoom out to set vision and zoom in to execute with precision.
• A collaborative partner who builds trust across Sales, Product, Customer Experience, and external stakeholders.
• A creative storyteller who knows how to elevate a brand and celebrate the people it serves.
• A data‑informed decision‑maker who experiments, measures, and iterates quickly.
• Someone who embodies Bound’s core values—service‑minded, curious, accountable, and committed to continuous improvement.

Work Hours & Flexibility

Bound does not operate on a traditional “routine” workweek. When work needs to be done, we collaborate to get it done — whether that’s in the morning, afternoon, evening, or occasionally on weekends.

At the same time, Bound supports flexibility for personal needs, family events, appointments, and time to recharge. Employees are trusted to manage their schedules while meeting deadlines and delivering high‑quality work.

Work Location

Bound supports in-office, remote and hybrid work. Some roles may require on‑site presence depending on team needs and responsibilities. Location expectations for this role: Ames, IA

Physical Requirements (Essential Job Functions)

• Ability to remain in a stationary position for extended periods while working at a computer.
• Ability to travel occasionally for events or team gatherings.

Why Join Bound?

Bound Core Values:

• Moments Matter – We work for moment creators.
• Hands On. Hands In. – We live these problems and live to solve them.
• You Are Unusual – Everyone was given remarkable gifts. We want to see those in action.
• We Figure It Out – We don’t dwell on a problem or issue, we work together and figure it out.
• Learn It Alls – We are learn it alls, not know it alls

Benefits:

• Flexible work hours
• Flexible time off / PTO as needed
• 11 Holidays annually
• Retirement savings - up to 3% match
• Medical, dental and vision with employer contribution

Bound is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.  Bound is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need an accommodation during the application or interview process, please contact us.