Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.  

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork. 

Are you our next team member?

The Role

Job Title: Marketing Automation Manager, Salesforce

Location: Remote, US

We’re looking for an experienced Marketing Automation Manager to join our client-embedded teams supporting leading brands in the tech and e-commerce space. This role is ideal for someone who thrives at the intersection of marketing strategy, data, and technology—and enjoys driving measurable impact at scale.

You’ll play a key role in planning, executing, and optimizing global marketing campaigns using Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot). You’ll leverage email, digital advertising, and web channels to increase engagement, demand, and brand awareness.

What you'll do

• Build, launch, and optimize email marketing campaigns—from template setup and testing to deployment, tracking, and reporting
• Develop audience segmentation using demographic, firmographic, and behavioral data such as email engagement and website activity
• Design and optimize lead nurturing and customer journey workflows to improve engagement and conversion
• Monitor list health and deliverability, reducing list decay and unsubscribes while improving campaign performance
• Plan and execute A/B and multivariate tests to uncover insights and improve campaign effectiveness
• Analyze performance data and translate insights into clear, actionable recommendations
• Partner cross-functionally with internal teams and external stakeholders to deliver high-quality marketing campaigns
• Support localization and regional execution of email marketing programs

What you'll bring

• Bachelor’s degree in a quantitative or analytical field (e.g., economics, statistics, computer science) preferred
• 3+ years of hands-on experience in marketing automation or lifecycle marketing
• Strong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)
• Experience integrating webinar and virtual event platforms with Salesforce marketing tools
• Working knowledge of HTML/CSS for email development and troubleshooting
• Solid understanding of email marketing best practices, compliance, and accessibility (CAN-SPAM, GDPR, ALT tags, image optimization, etc.)
• Familiarity with email performance metrics such as deliverability, sender reputation, and engagement rates
• Experience with segmentation, dynamic content, personalization, and campaign measurement
• Exposure to creative tools like Photoshop and HTML editors for email troubleshooting
• Experience designing and analyzing A/B and multivariate tests
• Strong analytical mindset with the ability to turn data into insights
• SQL or similar data skills a plus
• Comfortable learning new tools quickly in a fast-paced environment

Additional Information

We offer competitive salaries, paid vacation, work from home (WFH), and a wide variety of other great perks!

The fine print:

• Please include current resume and cover letter, as we would like to learn more about you and your experience
• Candidates selected for next steps will be contacted
• You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.