Type: Full-time|Permanent
Location: Toronto, ON
Salary: $95,000 – $110,000 CAD annually
Reports to: Executive Creative Director

COMPANY OVERVIEW 

50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don't have expiration dates.

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

BRL Studio® is the creative engine behind Brodie Rec. League, the world's largest adult recreational basketball organization. Led by Executive Creative Director Shane Stirling, we operate at the intersection of sport, art, and culture. We're building a 24-person studio that moves fast, thinks differently, and makes work that matters.

Always Fresh. Never Washed.™

ROLE OVERVIEW

This role is the critical bridge between strategic vision and executed reality. You ensure championship-level thinking becomes championship-level work—across every touchpoint, market, and format. Your attention to detail elevates the entire brand, from the way a campaign prints to how a design system holds up at scale.

You set the standard for craft. Through hands-on execution and example, you mentor junior designers not just on what looks good, but why it matters—why premium brands obsess over details, why recreational athletes deserve professional-level design, and why “good enough” is never enough.

You play a meaningful creative role without carrying the full weight of campaign concepting, allowing you to focus on what you do best: precision, consistency, and executional excellence. 

When someone asks, "Who made BRL look this good?", you're proud to say, "We did."

CORE RESPONSIBILITIES

Design Systems Implementation & Execution

• Translate campaign concepts into production-ready assets across all channels. Maintain and evolve design systems across multiple sub-brands (Rec. League, Athletics, VALOR, Post, Press, Vanguard). Create brand templates, component libraries, and style guides in Figma. Ensure brand consistency across 600+ weekly games and 22+ markets.

Multi-Channel Asset Production

• Social & Digital: High-volume graphics for Instagram, Threads, Twitter, LinkedIn optimized for platform-native performance. Print: Game day materials, registration campaigns, event signage. Merchandise: Apparel designs, product packaging, seasonal collections. Environmental: In-arena graphics, market activations, retail experiences. Presentation: Stakeholder decks, partner materials, internal communications.

Brand Quality & Standards

• Establish visual quality benchmarks for all studio output. Review and refine work from Studio Graphic Designer. Create production specifications and technical guidelines. Quality control across all deliverables before launch.

Team Leadership & Collaboration

• Mentor Studio Graphic Designer on craft development and brand thinking. Partner with Art Director on design standards and visual language evolution. Work with Studio Producer on workflow optimization. Support Associate Creative Director on digital strategy translation.

Other

• 5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office.
  
  

Compensation Disclosure
The expected annual compensation range for this role is between $95,000 and $110,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

Why Join Brodie League

• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• League membership with access to 600+ weekly games across 22+ markets
• Brodie Athletics gear and seasonal merchandise
• Free league play
• Details regarding our full benefits package will be provided during the interview process

Artificial Intelligence Disclosure

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

Position Status

This posting is for a new position at Brodie League.

Application Process

Interested candidates should apply by submitting their resume through the designated application platform.

Include:

1. Resume
2. Portfolio link
3. Brief note explaining:
4. • Design work you're most proud of and why it succeeded
   • How you balance creative ambition with production reality
   • Your approach to maintaining quality at scale
   • Why recreational athletes deserve championship-level design
     
     

Our Commitment to Inclusion

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with candidates from all ability levels throughout the recruitment process.