35,000 athletes. 20 locations. Millions of views.

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

Type: Full-Time
Location: Toronto, ON
Salary: $100,000 – $150,000 annually
Reports to: COO

ROLE OVERVIEW

The Director of Basketball Operations is the architect and owner of Brodie League’s operational excellence. This is a full-time, in office, high-accountability leadership position for a systems-driven operator who thrives on scaling processes, leading teams, and driving performance across multiple locations.

Think NBA Finals energy every night, in every location. That’s the Brodie Standard.

You will oversee and coach a team of District Managers, General Managers, and League Managers, ensuring flawless nightly execution and sustained athlete growth. You’ll collaborate cross-functionally with Tech, Marketing, and Brand to ensure alignment with company objectives, while forecasting growth and optimizing for efficiency. Your mission: build a world-class operational engine that powers Brodie League’s growth and athlete experience.

CORE RESPONSIBILITIES

Strategic Leadership & Accountability

·      Own the performance, growth, and scalability of all league operations across all locations

·      Translate company vision and KPIs into actionable operational strategies and seasonal plans

·      Audit and refine systems to ensure efficiency, reliability, and predictability across all locations

·      Track and report on key metrics (player retention, registration growth, staff performance, operational excellence)

·      Identify bottlenecks, propose process upgrades, and lead implementation

Sales, Revenue & Retention

·      Partner with Marketing to drive registration and revenue growth season-over-season

·      Own location-level P&L performance, focusing on profitability and operational efficiency

·      Develop strategies to increase athlete retention, referrals, and lifetime value

·      Monitor lead funnels, conversion rates, and waitlists, and deploy local tactics to maximize growth

Game Day Operations & Player Experience

·      Ensure every location delivers flawless, consistent game nights at the Brodie Standard

·      Oversee execution of league-wide playbooks, timelines, and game-night workflows

·      Maintain the gold standard of player experience from jersey pickup to Finals

·      Drive major events (Finals, All-Star, activations) and ensure elite quality

·      Collect, analyze, and action player feedback across all locations

Team Leadership & Talent Development

·      Hire, train, and mentor District Managers and General Managers

·      Build a high-performance culture grounded in accountability, adaptability, and speed

·      Conduct regular performance reviews and ensure team alignment with Brodie’s standards

·      Drive leadership development, building the next generation of Brodie operators

Logistics, Systems & Tech Collaboration

·      Oversee facility contracts, vendor relationships, jersey distribution, and content kit deployment

·      Lead system upgrades across scheduling, reporting, and operating workflows

·      Partner with the tech team to automate repetitive processes and improve tools

·      Drive adoption and training of new systems across locations

·      Ensure compliance with brand standards, safety protocols, and operational policies

REQUIREMENTS

·      8–10+ years of experience in operations management, sports management, or multi-location leadership

·      Proven ability to scale teams and systems while maintaining exceptional quality

·      Strong experience managing P&L, logistics, and location-level performance

·      Demonstrated success in leading leaders and developing high-performing teams

·      Excellent communication and conflict resolution skills

·      Highly organized, data-driven, and comfortable making decisions under pressure

BENEFITS AND PERKS

·      Comprehensive health and wellness plan from day one

·      Significant growth opportunities

·      Access to events, connect with industry professionals, and build lasting relationships within the sports community

APPLY IF…

You’re a builder, a leader, and a culture-setter. You thrive on scaling systems, coaching teams, and turning chaos into clarity. You believe that game night should feel like a pro sports experience and are ready to make that a reality across every Brodie location.

This isn’t just operations; it’s leadership at the highest level. If you’re ready to shape the future of recreational sports and own the athlete experience at scale, apply below.