Campspot is the leading software platform and online marketplace serving the campground industry. We power more than 3,000 campgrounds across North America, helping operators grow their businesses while creating exceptional outdoor experiences for campers. Campspot is growing quickly - and we’re looking for a marketing leader to accelerate that growth on the B2B side of our business.

We’re seeking a Director of B2B Marketing to lead marketing for our campground-facing software business. Reporting to the CRO, you’ll own the full B2B marketing strategy—from demand generation to brand and product marketing—and play a key role in driving pipeline, revenue, and industry leadership.

This is a player-coach role: you’ll manage a small but capable team while also staying close to the work—experimenting, optimizing, and rolling up your sleeves where needed.

What You’ll Do

Lead Generation & Nurture

• Develop and execute full-funnel campaigns across digital and offline channels to attract and convert campground operators.
• Oversee SEO, SEM, paid social, email marketing, and outbound programs—balancing experimentation with ROI discipline.
• Manage agency and vendor relationships, optimize spend allocation, and drive continuous improvement through A/B testing and data insights.

Brand & Communications

• Strengthen the Campspot brand and ensure consistent messaging across all touchpoints.
• Create thought leadership and content that educates and inspires: blog posts, webinars, white papers, customer stories, and event presentations.
• Build and maintain relationships with industry partners, associations, and media.

Product Marketing

• Partner with Product Management to launch new features and deepen engagement with existing ones.
• Craft clear positioning and value messaging that resonates with campground operators.
• Lead creation of sales collateral, demos, and educational resources that support adoption and retention.

Website & Conversion Optimization

• Oversee software.campspot.com, ensuring the site effectively communicates value, drives engagement, and converts visitors into qualified leads.
• Collaborate with design and development partners on continuous improvement, UX optimization, and testing.

Sales Enablement & CRM

• Equip the Sales team with collateral, insights, and campaigns that improve pipeline velocity.
• Maintain and optimize the CRM database (HubSpot) for segmentation, reporting, and scalable outreach.
• Monitor key marketing KPIs and pipeline metrics, using insights to refine strategy and report impact.

Leadership & Collaboration

• Lead and develop a team of 3–5 marketers across demand gen, content, and product marketing.
• Collaborate closely with Sales, Product, Account Management, and the B2C marketing team.
• Operate with curiosity, creativity, and a growth-hacker mindset in a lean, fast-moving environment.

What You Bring

• 8+ years of marketing experience in tech or SaaS, including team leadership.
• Demonstrated success in B2B demand generation and pipeline growth.
• Hands-on familiarity with SEO/SEM, Google Ads, Google Analytics, HubSpot, and campaign optimization.
• Strong analytical skills and comfort building performance dashboards or reporting cadences.
• Excellent communicator and cross-functional collaborator.
• Creative, resourceful, and comfortable working in dynamic or evolving environments.
• Bachelor’s degree required; MBA preferred.

Preferred Extras

• Experience marketing to SMB or low-tech buyer segments.
• Prior sales experience or close partnership with Sales teams.
• International exposure or multi-market campaign experience.
• Familiarity with AI tools for marketing optimization or content creation.
  
  

Compensation and Benefits

• Total compensation for this role is anticipated to be in the following range: $130,000 - $165,000
• Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
• 401(k) plan with employer match
• Flexible and casual work environment with flexible time off
• Employee camping credit to encourage getting outdoors and experiencing our product!

While Campspot is a remote-first company, we are initially limiting our search to candidates in our hiring hubs of Grand Rapids (MI), Denver (CO), and Chicago (IL) who are interested in the potential for in-person collaboration.

Campspot is a motivated team of outdoor enthusiasts and software professionals with decades of experience in the campground and outdoor industry. We’re looking to grow with people who embody our culture of learning, collaboration, and innovation. Today our portfolio includes two distinct but synergistic products: 

1. Campspot Management Software (https://software.campspot.com/) is the leading provider of reservation management software and tools for campgrounds and RV parks. It revolutionized the industry through its proprietary technology, allowing park owners to increase revenue through its inventory optimization tool and site-lock capabilities. 

2. The Campspot Marketplace (campspot.com and Campspot mobile app) is an online marketplace where travelers can find accommodations for their camping trips. Campspot’s inventory is 100% bookable and includes robust filters to help travelers customize their travel experience.