About Organic Traditions

Organic Traditions is Canada's leading Superfoods brand, with 25 years of heritage in functional nutrition and a mission to make superfoods super simple. We believe in creating better health for people and the planet through nutrient-dense, sustainable foods that fit modern lifestyles.

The Opportunity

We're looking for a dynamic and driven Brand Manager to join our fast-growing business. This is a highly collaborative, hands-on role that blends creativity, strategy, and execution. You'll lead the planning and rollout of campaigns that bring our brand to life, from product launches and influencer partnerships to retail activations and digital storytelling.

You'll own the brand strategy across channels, work cross-functionally with Sales, Innovation, and eComm, and help scale Organic Traditions' presence in both Canadian and US markets.

What You'll Do

Brand Strategy & Planning

• Develop and execute annual brand plans and go-to-market strategies that fuel growth
• Translate brand vision into powerful, consumer-first campaigns and customer programs
• Partner with leadership to shape positioning, messaging, and portfolio priorities
• Build and execute omni-channel launch plans for new innovations 

Marketing Communications & PR

• Lead the creation of breakthrough marketing campaigns across digital, social, email, and in-store channels
• Manage agencies and freelancers to deliver high-impact creative that builds brand love
• Support PR, influencer, and community events grow awareness and community engagement
• Ensure every touchpoint - from packaging to social posts - reflects the brand’s purpose and personality

Retail & Trade Marketing

• Collaborate with sales to bring the brand to life in-store through trade programs, national display programs, demos, and shopper marketing
• Develop compelling sales tools - sell sheets, launch decks, and trade presentations that win with retailers
• Lead, design, and execute trade shows and brand activations that capture attention and drive connection

Project & Budget Management

• Lead cross-functional teams to deliver projects on time and on budget
• Manage the marketing budget, track ROI, and reallocate spend for maximum impact
• Monitor campaign and launch results, sharing insights and recommendations with leadership

Performance Tracking & Reporting

• Define KPIs and monitor brand performance metrics
• Prepare and present performance reports and insights to key stakeholders
• Use data-driven insights to recommend strategic improvements

Leadership

• Act as a brand champion, building momentum, energy, and pride around the work we do
• Foster a collaborative and high-performing team environment

Who You Are

You're an entrepreneurial brand builder who thrives in a fast-paced, growth-stage environment - the kind of person who gets energized by the journey from concept to shelf. You dream big, but you're not afraid to roll up your sleeves and make things happen yourself. You're a natural self-starter who doesn't wait for perfect clarity to move forward. Ambiguity doesn't intimidate you; it excites you. You take ownership, see around corners, and find ways to drive things forward even when the path isn't perfectly clear.

You think strategically about where the brand needs to go, but you're equally comfortable jumping into the details to execute. CPG branding, innovation, and consumer marketing aren't just skills you have; they're what you live and breathe. You understand how to connect creative thinking with business results, and you're collaborative by nature, curious about what you don't know yet, and genuinely passionate about health, wellness, and Superfoods.

What Sets You Apart

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of experience in brand management or marketing roles, preferably in CPG, wellness, or natural products
• Proven success managing brand or product launches, campaigns, or partnerships
• Experience managing creative agencies and cross-functional teams
• Excellent analytical skills with experience in market research and data-driven decision making
• Strong time management skills, with the ability to manage multiple deliverables in a fast-paced environment
• Proficiency in budgeting, financial forecasting, and ROI analysis
• Exceptional communication, storytelling, and presentation skills - both written and verbal

Why Work With Us

We're a team of passionate, inclusive and purpose-driven individuals who believe work should be meaningful and fun. Here's what that looks like in practice:

You're part of a collaborative culture where support isn't just a buzzword, it's how we operate. When your birthday rolls around, you get the day off (because celebrating you matters). And when summer hits? From Victoria Day to Labour Day, we switch to Summer Hours so you can actually enjoy those long, sunny evenings.

We take care of our people with flexible hours, extensive health benefits and wellness initiatives, plus generous time off for vacation (which increases annually by the way), sick days, and personal needs. Every year between Christmas and New Year's, the whole company shuts down so you can truly unplug and recharge. Throughout the year, we recognize wins big and small, gather for team events that actually strengthen our culture, and - here's the best part - we keep you stocked with a generous annual allowance of our Superfoods, because if we believe in what we make, you should get to enjoy it too.