About Organic Traditions
Organic Traditions is a Canadian family-owned business with 24 years of experience creating premium superfood, adaptogen and mushroom products. Known for our probiotic superfood lattes, mushroom coffees and greens powders, we're passionate about transforming wellness journeys through exceptional natural products. We strive to inspire people to fuel themselves with high-quality, organic nutrition for prevention, regeneration, and longevity so they can live their healthiest, most vibrant life possible.
We are a growing, fast-paced, entrepreneurial organization where individuals make huge impact. You can use your initiative, creativity, and skill to help take our established organic health food brand to the next level.
The Opportunity
We're seeking a dynamic, self-driven Social Media Manager to take full ownership of our brand's social presence. This role will transition our social media management from agency to in-house, requiring a versatile professional who can independently execute our entire social strategy while maintaining the authentic voice of our wellness-focused brand. The Social Media Manager reports directly to the Head of Growth and collaborates closely with other members of the marketing team to ensure integrated campaign execution.
This is a full-time hybrid position based in North York, ON. Occasional weekend work may be required for time-sensitive community management and trend response.
About the Role
- Create Winning Content Strategies - Develop compelling social media strategies across platforms, with focus on Instagram and TikTok, while producing eye-catching photos and viral-worthy videos
- Drive Platform Growth - Expand our presence on emerging platforms, leverage user-generated content, and stay ahead of trends to maximize engagement
- Lead Product Launches - Create comprehensive social strategies for new products, from building anticipation with teasers to maintaining post-launch momentum
- Collaborate with Key Stakeholders - Work directly with our founder on authentic storytelling and empower employee voices while building strategic influencer relationships
- Manage Community & Analytics - Foster meaningful audience engagement, track performance metrics, and demonstrate ROI through data-driven decision making
- Execute Cross-Channel Campaigns - Work seamlessly with the marketing team to plan and implement product launches, seasonal promotions, and integrated campaigns while managing departmental budgets effectively
Who You Are
- 5 years of social media management experience, preferably in CPG, wellness or natural products
- A strong professional portfolio showing previous social media campaigns, content creation, and platform growth results
- Experience managing departmental budgets and tracking ROI for social media initiatives
- Strong experience with content planning tools, graphic design software, photography, and video editing skills with experience creating engaging short-form content
- Experience managing influencer relationships and campaigns including directing and editing UGC-style content from external creators
- Proven success building brand presence on TikTok and emerging social platforms with a strong understanding of social media analytics and reporting tools
- Experience developing founder-focused content strategies and employee advocacy programs
- Strong collaborative skills and ability to integrate with broader marketing team objectives
- Exceptional written communication and brand story-telling abilities
What Makes You Ideal
- Experience transitioning social media from agency to in-house
- Background in wellness, nutrition, or natural products
- Knowledge of health trends and superfood/adaptogen/mushroom benefits
- Ability to demonstrate direct ROI from social media activities through proper attribution modelling
- Possess an always-on mentality with demonstrated ability to monitor, engage, and respond to social trends in real-time
- Proven experience planning and executing successful new product launch campaigns on social media
- You have a creative eye for aesthetically pleasing content that aligns with wellness brands
- Ability to work independently while maintaining a consistent brand voice
- Proven track record growing TikTok accounts from early stages\
All applications must include a portfolio showing previous social media work, including examples of:
- Video editing projects
- UGC campaign coordination
- Platform growth case studies
- Founder/employee-centered content strategies
- New product launch campaigns
- Test-and-learn optimization results
- ROI analysis and budget management examples
Why Work With Us
- Competitive salaries based on experience and potential
- Extensive group health benefits with a focus on preventative care
- Hybrid work model with flexible and core hours
- Regular recognition for a multitude of events
- Professional learning and development opportunities
- Annual Summer Hours & December holiday closure
- Annual free product allowance
- Regular team events focused on culture