About CData Software, Inc.

CData is the data layer between AI and ROI—delivering the connectivity, context, and control that make enterprise AI more accurate. One platform for live access and data replication across 350+ sources, semantic intelligence that ensures context-aware responses, and built-in governance for every AI-to-data interaction. Powering AI and analytics workloads for Anthropic, Databricks, Microsoft, Google, Palantir, and more than 10,000 customers worldwide.

Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity.

Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries.

About the role

Technical buyers don’t read marketing. They clone repos, skim READMEs, make API calls, and decide in the first 20 minutes whether a product is worth evaluating. If the quickstart is broken or the docs don’t show the pattern they need—they’re gone.

We’re looking for a Principal Developer Marketing Manager who thinks like a developer, writes for developers, and owns the end-to-end GTM motion for a technical audience that respects only what actually works. This means building the positioning and messaging strategy, owning how it lands on the website and in campaigns, driving product launches, and creating the content that earns credibility in engineering-led evaluation cycles—as a strategic partner to Product, Sales, and Marketing leadership. This role is a counterpart to a Director of Developer Relations, working in close coordination to align community, content, and commercial GTM.

What you'll do

Responsibilities include but are not limited to:

Positioning & Messaging  

• Own positioning and messaging for CData’s developer-facing products—defining how we articulate value to engineering audiences across use cases including analytics, AI features, workflow automation, and data ingestion
• Build and maintain a competitive differentiation framework against build-in-house and alternative connectivity approaches, grounded in technical accuracy and developer-level specificity
• Develop value narratives around CData’s core pillars—Connectivity (350+ sources), Context (feature-complete coverage), and Control (resilience, security, high-volume workloads)—in the language developers use during evaluations

Website & Campaign Execution  

• Own developer-facing website messaging—ensuring positioning is expressed accurately and compellingly across product pages, use case pages, and technical landing pages
• Partner with demand generation and content teams to translate positioning into campaign messaging, email copy, and paid and organic content that reaches developers when they’re actively evaluating
• Contribute to a strategy that converts developer awareness and interest into enterprise pipeline—bridging the gap between a developer’s technical evaluation and the organizational buying process that follows
• Contribute to SEO- and AEO-optimized technical content targeting developer search intent; support technical creator and influencer partnerships with briefing and content review

Product Launches & Release Marketing 

• Define and execute go-to-market plans for new developer features, connector releases, and platform capabilities—coordinating across Product, Engineering, Sales, and Marketing to ensure launches land with technical accuracy and market impact
• Extend existing and upcoming release positioning to engage an embedded audience—identifying how new capabilities create value for developers building connected products, and building the messaging and assets that make that case

Developer Content & Documentation  

• Write and own quickstart guides, integration tutorials, architecture docs, and authentication references that developers actually use during evaluation—not hand off to a technical writer
• Build sample applications and reference implementations across use cases that engineers can copy and adapt
• Audit and improve the developer journey by testing integration flows yourself and logging what breaks before prospects find it
• Create short-form demo videos and walkthroughs for YouTube, social, and developer channels

Product Partnership & Enablement  

• Translate developer feedback and evaluation patterns into roadmap input—coverage gaps, auth flow improvements, performance expectations, and developer tooling
• Partner with Product on connector and feature launches; equip Sales and CS with technical messaging that holds up in engineering conversations
• Track developer activation, pipeline health, and GTM effectiveness metrics; mentor other PMMs on developer-audience strategy

Qualifications

We care more about curiosity, technical credibility, and communication ability than years of experience.

Required 

• 7+ years in product marketing, developer relations, or technical content in data infrastructure, developer tools, or connectivity platforms (or 5+ years with a relevant Master’s degree)
• Hands-on API experience: you can read docs, make API calls, write working code samples, and debug auth issues without help
• Demonstrated ability to write technical content for developers—integration guides, architecture docs, quickstarts—that is accurate, scannable, and useful
• Genuine instinct for developer experience: you notice when a quickstart is broken or a code sample won’t run, and you fix it
• Practical coding or development experience—enough to write working code samples, read a codebase, and hold a credible technical conversation with an engineering team
• A public artifact: a GitHub repo, technical blog, demo video, or sample app. Something that shows you build and share.

Preferred 

• Bachelor’s degree in Computer Science, Engineering, or a related technical field
• Familiarity with connectors, REST/JDBC/ODBC APIs, authentication patterns (OAuth, API key, SSO), and SaaS data landscapes
• Experience marketing to engineering leaders and product managers evaluating third-party connectivity or integration solutions
• Background in data integration technologies: Snowflake, Databricks, REST APIs, JDBC/ODBC, ETL/ELT
• Experience with developer community channels (Discord, GitHub Discussions, technical Slack) and what separates genuine presence from promotional noise
• Familiarity with AI agent frameworks, LLMs, or tool-calling patterns; basic SEO awareness for developer content

Why This Role 

• Developers are the buyer: getting the developer experience and content right doesn’t just support sales—it is the GTM motion.
• Real technical depth: our buyers run benchmarks and read connector docs before talking to sales. If you’re tired of writing for personas who don’t exist, this is different.
• Category-defining moment: AI-first engineering teams need deeper, more reliable data access than legacy vendors provide. You’ll define how CData wins this transition.
• Startup energy, scaled resources: category-defining opportunity with the infrastructure and market position of a profitable, global company.

Occasional travel for customer meetings, industry events, and team collaboration (estimated 10–15%).