About CData Software, Inc.

At CData, we believe data should work for people—and that starts with the team building the technology behind it. In a world where data is increasingly complex and distributed, we’re helping organizations bring clarity and connection through real-time data integration. Our products make it easier to access and work with data anywhere, empowering teams to focus on innovation instead of infrastructure.

More than 10,000 organizations worldwide rely on CData to power their most important business decisions. Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity.

Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries.

Our AI Promise

As we look ahead, AI has become a central pillar of what we do. CData is evolving to be AI-native: we’re embedding advanced AI tools into our platform, including semantic layers that let the business side and technical side speak the same language, AI connectivity that enables real-time access to data from across your enterprise, and user-friendly, governed ways for teams to ask and act on business questions with conversational tools and intelligent agents.

If you want to work somewhere where your engineering, data, or product work directly enables organizations to turn ambiguous, siloed data into trusted intelligence—and where AI is not just hype, but deeply woven into our mission—CData is the place for you.

About the role

CData Software is seeking a seasoned, self-directed product marketing professional to efficiently scale and support global marketing activities for our OEM business line.

The world’s leading software providers, like Tableau, Informatica, TIBCO, and others, embed CData’s connectivity products to provide robust integrations to their customers. We help our customers meet their customer’s growing expectations for a product that can fully integrate with their tech stack. We provide over 300+ connections that are faster and easier to deploy and are fully maintained by our team of engineers – taking the burden off our customers to create and maintain specialized development expertise in-house.

In this role, you'll focus on planning and creating go to market activities and content to support marketing, sales, and product. Your primary duties include developing product positioning and messaging, identifying target personas, understanding the buyer process, creation of short and long form content, product launches, sales enablement, thought leadership, and go-to-market strategies. You will also work across key functional teams/business units to coordinate content requirements, target audience segmentation, collateral needs, and ultimately drive GTM success.

Our environment is very fast-paced, and requires someone who is flexible, detail-oriented, passionate, and comfortable working with numerous business units across the organization.

Location(s): North Carolina Research Triangle or East Coast (preferred)

What you'll do

Responsibilities include but are not limited to:

• Own the overall growth number for the OEM business line and coordinate cross-functionally to develop and execute quarterly strategies
• Develop marketing GTM and strategy aligned with market directions and supported by the roadmap and releases of our offerings and implement it
• Plan, organize, manage and implement marketing projects from beginning to end, ranging from simple single items to full product launches.
• Conduct market research with target audiences and customers to identify opportunities and messaging
• Develop marketing materials for new product launches and maintain/enhance materials for existing product
• Work closely with and become a real-time data integration subject matter expert for sales, customer success, and marketing
• Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.
• Monitor competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threats
• Help steer the strategic direction of CData’s product marketing and marketing by providing input to the org’s overall goals and projects
• Take on and execute programs and cross-functional projects that help build our product marketing and overall marketing function
• Act as a senior leader within the product marketing team, providing mentorship and helping to develop teammates
• Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Qualifications

• 10 - 15 years of product marketing experience, preferably with data integration, data virtualization, or data connectivity and working with an OEM product
• Ability to participate in executive-level sales meetings and speak knowledgeably in technical conversations
• Track-record of demonstrable growth associated with projects under your ownership
• Experience defining the core messaging, positioning, and go-to-market for a new product category
• Ability to lead and analyze the research needed to identify product-market fit
• Strong team player able to work across multifunctional teams
• Solid written and verbal communication and presentation skills
• Ability to work independently in a startup-like environment
• Strong organization skills and attention to detail

Personality Traits:

• Hungry – motivated to win at CData and have this role be a springboard for them in their career.
• Strong leader & coach – able to collaboratively build out the growth/demand function and accelerate the development of talent within the organization.
• Collaborative – good at working with others, takes feedback well and can lead initiatives across a number of functions.
• Grit – has experienced challenges and motivated to work through them. Doesn’t shy away from a challenge and knows startups are really hard.
• Low ego – focused on the team/company success and not themselves. Not going to cause culture issues, etc.