About Cloud at Work

Cloud at Work, a sister company of Net at Work, provides expert services and solutions to unleash the power of our customers’ businesses. Cloud at Work is a Sage-accredited Strategic Hosting Provider as part of the #SagePartnerCloud. Designed, developed, and managed by the most experienced Sage team in North America, no one Knows Sage applications and cloud technology like we do. 

Cloud at Work is the ultimate Sage Cloud experience giving you the efficiency and financial benefits of SaaS, with the confidence that your business is running in a secure and stable environment. We deliver the most scalable technology and best user experience by seamlessly leveraging your trusted Sage business partner and our years of expertise in both Sage applications and cloud hosting technology.   

About this Position

This opportunity is a product marketing management (PMM) position for our global technology and ERP solutions business. The successful candidate will bring a wealth of strategic products and ERP hosting solutions marketing expertise to create, execute upon and measure an effective go-to market strategy in support of the practice’s growth objectives.  

In this role, you will contribute to the growth and development of the organization by leading marketing efforts for Cloud at Work’s business practice. Every day you will have the opportunity to use your skills to bring big ideas to life. Strategy and inquisitive skills are valued as you will be identifying new opportunities to grow business in a rapidly changing market and evolving marketing landscape.

Job Responsibilities

In this position, you will spearhead marketing efforts to:   

• Understand our Sage ERP solutions, customer base, segmentation, addressable market, target industries, product, and service offerings, and define both product and vertically oriented go-to-market strategies spanning cross-practice, cross-market initiatives to differentiate both Net at Work and our solutions.
• Bring marketing strategies to life by creating campaign visions and integrated marketing plans in collaboration with business unit stakeholders. 
• Engage and collaborate with our in-house creative and marketing execution team and leverage agile principles in the successful creation and execution of marketing campaigns.
• Oversee the development of channel activation plans, including buyer personas, a client targeting strategy and customer journey maps by persona that outline multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline.
• Directly engage with practice leaders and other stakeholders on campaign planning and execution. 
• Incorporate corporate messaging, value propositions and content to develop practice-specific marketing assets to propel conversion rates throughout the funnel. 
• Determine market segmentation and trends, buyer profiles and personas and purchase triggers to create compelling stories that feed into timely and results-driven campaign execution plans. 
• Lead market analysis (competitive, trends and white space opportunities) and make recommendations to business stakeholders. 
• Make recommendations on content strategy deployment including derivative content and channels. 
• Be accountable for helping achieve quality lead goals and achieve KPIs across end-to-end marketing activities for the business unit.
• Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments. 
• Segment and validate our target markets and define our ideal customer profile to successfully position our solutions.
• Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams.
• Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs. 
• Develop and execute the go-to market strategy, including content creation and tactical campaigns, alongside demand generation and practice resources to impact marketing qualified lead generation goals. 
• Work with the events team to identify key conferences and events where Cloud at Work should sponsor and/or participate. Plan client round tables, webinar events, and proprietary networking events in support of the business unit.  
• Conceptualize and develop solution messaging and materials to best position our platform. 
• Work alongside sales enablement to deliver sales training and resources to increase mindshare and product adoption in support of revenue targets for the global sales organization. 
• Establish, track, and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipelines. Provide market insight into product direction. 
• Collaborate with marketing, sales enablement, direct sales, ISV marketing relations, professional services, communications, IT, and other internal and external stakeholders to properly align resources and maximize impact. 
• Establish marketing plans and bring a strong marketing point of view and revenue achievement recommendations for the company.  
• You will work within a highly performing marketing organization comprising product marketing, demand generation and alliance partnerships, reporting to the Director of Product Marketing.

Job Requirements

• Knowledge of the ERP application landscape or similar enterprise applications for the SMB market.  
• Experience in working with partner and channel communities. Research and analysis of competition and pricing and ability to craft Net at Work differentiators and incorporate into messaging, positioning, and the go-to-market strategy.  
• Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns.  
• Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders.  
• An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.  
• Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy.
• Results-oriented with strong time management skills and capable of performing well in a fast-paced environment, act with a sense of urgency in executing plans, and highly organized to effectively manage multiple projects with tight deadlines.  
• Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials. 
• Minimum of 4 years in developing strategic, integrated marketing plans and delivering execution of product marketing achievements in the tech industry .
• Background in marketing cloud-based services and solutions.  
• A proven record of crafting compelling positioning and thought leadership content.  
• Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.)  
• Experience with project management tools to design and coordinate frequent and intricate campaigns.  
• Innovative, analytical, process- and detail-oriented.  
• Exceptional team player with proven ability to lead through influence.  
• Excellent written, verbal, and visual communication  

Customer Requirements

This job may require access to customer information, systems, and/or premises.  As a result, this job may require customer approval for such access as an essential job function.

Compensation and Benefits

Base salary range: $100,000 to $115,000. 

This position is also eligible for a bonus in accordance with the terms of the Company's plan. 

Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product-specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws.  

We provide competitive, affordable, and diverse benefit programs that support your total health – from healthy body to healthy mind. These benefits support you and your family in all aspects of life: 

• Health and Welfare (Medical, Dental, Vision) 
• Accident, Critical Illness, and Hospital Indemnity  
• Employee Assistance Program (EAP) 

• Life and AD&D Insurance 
• Short- and Long-Term Disability Insurance 
• Flexible Spending Accounts 
• Transportation and Parking Accounts 
• Health Savings Accounts (with company contribution) 
• Retirement Planning (401k with matching contribution) 
• Legal Benefits 
• Identity Theft Protection 
• Pet Insurance 
• Wellness Program Offerings 
• Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.  
• 8 Paid Holidays per year, including 1 floating holiday. 

The compensation and benefits information is accurate of the date of this posting and subject to plan eligibility. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. 

The Company expects to accept applications for this position until January 2, 2026 but encourages interested applicants to apply as soon as possible. We will review this information and one of our Talent Acquisition professionals will reach out if your background aligns to the positions.  

EOE/Diversity & Inclusion Statement

Cloud at Work is dedicated to unleashing the power and potential of our employees and teams by creating a vibrant and inclusive workplace where each employee can be their best. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We embrace and encourage equitable treatment of our employees and strive to create a work environment free of discrimination at all organizational levels and in all forms. Cloud at Work recognizes the rights of all individuals to mutual respect and the acceptance of others without biases based on differences of any kind. 

Cloud at Work is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members that is free of discrimination and harassment. All employment decisions at Cloud at Work are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, gender, gender identity or expression, sexual orientation, national origin, veteran or disability status, or any other status protected by the laws or regulations in the locations where we operate.