About Coalmarch

Coalmarch is a digital marketing agency that helps field service companies—specifically in the pest control and green industries—generate leads and grow their businesses through our proprietary website platform and data-driven digital strategies. We’re a passionate group of creatives, strategists, and problem-solvers who thrive on helping our clients succeed.

We believe in doing great work with great people. We’re collaborative by nature, growth-minded at our core, and serious about fostering an environment where everyone has a voice—and is empowered to use it. If you’re looking to make an impact, sharpen your skills, and be part of a team that values both results and relationships, this could be the place for you.

What You'll Do

As a Marketing Operations Specialist, you’ll join the Revenue Team and work cross-functionally with Sales, Account Management, Product, and Senior Leadership to drive new revenue and improve client retention. Your responsibilities will include:

• Manage and maintain a large database of contacts; ensure segmentation and data hygiene to support effective campaigns.
• Partner with the marketing team to develop and execute demand generation strategies that build pipeline and accelerate growth.
• Plan, build, and manage multi-channel campaigns (email, text, automation) to support new business, upsell, and client communications.
• Own marketing performance reporting and KPIs, delivering regular insights to leadership.
• Support content distribution and awareness-building through coordination of thought leadership initiatives.
• Maintain and update a full marketing calendar to ensure campaign alignment across teams.
• Assist in the planning and execution of tradeshows and industry events.

Qualifications

We believe in finding people who align with our values just as much as our needs. You're likely a great fit if you have:

• 2+ years of experience in marketing operations, growth marketing, or demand generation.
• Hands-on experience managing CRM and marketing automation platforms (HubSpot required).
• Demonstrated success in campaign execution and lead generation.
• Strong analytical skills; comfortable building reports and tracking performance.
• HubSpot certifications a plus.

Who You Are

Getting the right people with the right values in the right seats is the key to long-term success—for both our company and every individual on our team. That’s why we care just as much about who you are as your experience.

• A self-starter with a builder’s mindset—you see gaps and fill them.
• Sees marketing as a numbers game and brings an analytical rather than creative spin.
• Collaborative and comfortable working across departments in a fast-moving environment.
• Hungry to grow and take on more ownership in a high-growth company.
• Adaptable—you’re energized by evolving priorities and new challenges.
• Data-obsessed and motivated by clear outcomes.
• Looking for a place to make your mark and grow your career in marketing operations.

Perks & Benefits

We believe that happy, supported team members do their best work—so we offer a comprehensive range of perks and benefits designed to help you thrive both professionally and personally.

• Great benefits: Health, dental & vision insurance, 401(k) with company match, job stability, convenient office location, regular office snacks, quarterly paid lunches
• Strong culture: Shared values, transparent leadership, happy hours & fun events, meaningful relationships, volunteer opportunities, employee recognition systems
• Exceptional work-life balance: Flexible PTO policy you are encouraged to use, paid company holidays, 38-hour work week, year-round summer hours
• Commitment to professional development: Promote-from-within culture, career advancement opportunities, weekly one-on-ones with your manager, 360-feedback systems, structured onboarding programs, ongoing training & skill development, public speaking opportunities
• Fulfilling work: Thought leadership, industry expertise, results-focused, data-driven, innovative, collaborative work