Column is the AI-powered software platform for public information. We build automated tools and workflow solutions that help governments, law firms, and media organizations notify the public. Today, thousands of publishers and tens of thousands of agencies, firms, and individuals rely on Column to keep their communities informed every day.

We’re reimagining how public information connects people, institutions, and media. We're a remote-first team of engineers, designers, and builders who are committed to creating software that supports an informed public.

The Role

The Marketing Manager will take ownership of Column’s marketing function, building upon a strong foundation established by previous leaders while introducing fresh ideas, creativity, and discipline. Reporting to the Director of Growth (with onboarding support from the outgoing Director of Sales & Marketing), this role will work cross-functionally with Product, CX, Services, and Engineering to drive sales, adoption, retention, and brand reputation.

Key Responsibilities

1. Product Marketing

• Lead go-to-market strategy for new product launches, customer stories, and industry campaigns.
• Translate complex technical and regulatory topics into clear, compelling narratives.
• Partner with Product to align messaging for feature releases, compliance updates, and platform enhancements.

2. Lifecycle & Growth Marketing

• Design and optimize multi-channel campaigns across email, SEO, paid media, and referrals.
• Spearhead lead generation and nurture initiatives that convert and retain customers.
• Maintain customer journeys through HubSpot, Customer.io, and related systems.
• Monitor campaign performance, pipeline health, and ROI; provide insights to leadership.
• Collaborate with Sales and Customer Success to produce sales-enablement content and outreach materials.

3. Content & Communications

• Oversee creation of web, social, and partner content that strengthens Column’s brand voice.
• Manage the Above the Fold newsletter and recurring webinar series.
• Support executive communications, including press releases, blogs, and presentations.

4. Marketing Systems & Operations

• Own the marketing technology stack (HubSpot, Customer.io, Notion, WordPress) and system integrations.
• Maintain dashboards and performance reports to guide strategic decisions.
• Align lead flows, reporting, and automation with CX and Sales teams.

Who You Are

You identify as a pie-shaped marketer (or Gen Marketer), a strategic thinker with operational depth in one or two areas (such as product marketing or lifecycle automation), and range across content, analytics, and systems.

Required Qualifications

• 5–8 years of experience in B2B SaaS, marketplace, or GovTech marketing.
• Proven track record of owning GTM strategy and multi-channel campaign execution.
• Exceptional writing and storytelling skills.
• Proficiency with HubSpot or equivalent CRM/automation tools and Customer.io.
• Analytical and data-driven mindset; skilled in campaign measurement and optimization.
• Strong project management and cross-functional collaboration skills.

Preferred Qualifications

• Experience in regulated or policy-adjacent industries.
• Proficient in latest AI tooling and models to power your work.
• Familiarity with SEO/SEM, paid media, and PR/earned media pitching.
• Experience managing webinars or live event programs.
• Ability to mentor and develop junior marketing talent.

What We Value

• Builder Mindset: Comfortable iterating on legacy systems while creating new frameworks.
• Translator: Excels at turning technical details into relatable stories.
• Collaborator: Balances autonomy with cross-functional alignment.
• Curious Optimizer: Continuously tests, learns, and improves based on data.
• Writer First: Communicates with clarity, polish, and persuasion.

Your First 90 Days

Within 30 Days:

• Conduct an internal listening tour across Product, CX, and Sales.
• Audit existing campaigns, automations, and performance dashboards.
• Lead one integrated campaign (webinar + email + blog) from planning to launch.

By 90 Days:

• Launch at least one new GTM initiative driving measurable inbound or retention lift.
• Establish a clear quarterly marketing rhythm (calendar, metrics, reporting).
• Create system for tracking campaign ROI

Why This Role Matters

Column is entering an exciting growth phase and this is an opportunity to inherit strong marketing foundations while shaping how we tell our story, expand our reach, and measure impact. The Marketing Manager will play a pivotal role in defining Column’s voice and scaling our brand across industries and audiences.