☎ Community Phone

Community Phone is building the best phone for communities in America. We power your hair salon’s business line, your auto-body shop’s texting and booking, your local government’s operations hotline, and even your mom’s phone-on-her-computer. With over 20,000 customers today, we’re on a mission to become the Square of community communications. Our ~80-person team spans 15 countries and is backed by Y Combinator Accelerator and its Continuity Fund. We’re customer-obsessed: when a network outage hit, everyone—from recruiters to engineers—jumped on calls to help. If you thrive on impact and hustle, join us.

Your Mission

As our Digital Marketing Lead, you’ll single-handedly command our digital marketing stack end-to-end. You will own Google Ads, Bing Ads, Meta Ads, and emerging channels—designing ICP-focused audience strategies, adaptive bidding frameworks, and rapid A/B tests that drive revenue and LTV. Simultaneously, you’ll translate complex performance data into clear narratives, dashboards, and recommendations for our non-technical executive team to understand, ensuring tracking integrity, attribution accuracy, and alignment with broader product and revenue goals.

What You’ll Do

Executive Communication & Reporting

• Translate Data into Strategy: Present key metrics and campaign insights in clear, concise narratives that align with business objectives. Tailor your language to a non-marketing, technical executives, focusing on how digital performance impacts product roadmap, customer experience, and revenue forecasts.
• Structured Cadence: Deliver daily, weekly, and/or monthly high-level dashboards highlighting trends, anomalies, attribution shifts, ROI analysis, and experiment learnings.
• Visual Storytelling: Leverage simple yet powerful visualizations—funnel diagrams, attribution flowcharts, cohort trend lines—to make complex data immediately understandable and actionable.
• Anticipate Technical Questions: Prepare for detailed queries on tracking integrity, data pipelines, and algorithmic bidding logic. Provide thoughtful explanations of tagging frameworks, offline conversion integrations, and attribution model assumptions.
• Collaborative Dialogue: Facilitate two-way discussions: solicit CEO priorities, surface risks or opportunities, and jointly refine strategic next steps. Ensure each report closes with clearly defined recommendations, timelines, and ownership.

Performance Campaign Leadership

• End-to-End Channel Ownership: Lead Google Ads, Bing Ads, Meta Ads, and emerging platforms from strategic planning through weekly hands-on optimization, ensuring each channel consistently drives toward ROI targets.
• Precision Audience Targeting: Develop ICP-focused audiences—lookalike models, custom segments, and exclusion lists—to concentrate budget on high-intent prospects, minimize wasted spend, and improve conversion rates.
• Adaptive Bidding Frameworks: Architect and execute bid strategies (manual CPC, enhanced CPC, target CPA, target ROAS) that dynamically respond to performance shifts, balancing immediate ROI with long-term customer value.
• Performance Analysis & Rapid Iteration: Monitor core KPIs daily, diagnose anomalies (e.g., CPA spikes, quality score drops), and launch A/B tests to refine creative, messaging, and landing page experiences.
• Cross-Functional Alignment: Partner with Growth, Product, and Engineering teams to synchronize campaign goals with product releases, seasonal initiatives, and broader business objectives, maintaining clear communication of insights and next steps.

Tracking & Attribution Mastery

• Audit and remediate broken digital ad tracking across platforms and devices.
• Implement and maintain offline conversion pipelines (CRM, call-center, in-person) into ad platforms.
• Partner with Engineering to ensure flawless lead flow, real-time attribution, and CRM property integrity.

What We’re Looking For

• 5+ years in hands-on performance marketing with deep expertise in Google Ads and Meta.
• Operator mindset: You obsess over every user event, every data point, and ship fast.
• Strong communicator: You turn complex data into clear action items for all relevant stakeholders.

Nice-to-Have: experience in SaaS, B2B or telecom verticals.

How We’ll Measure Success

• Hit monthly revenue targets: Test and grow campaigns to hit monthly revenue milestones.
• Drive Checkout Online Growth: Ensure people understand the product they are buying and can make a decision without entering the sales funnel.

💙 Community Phone Culture

Community Phone has a customer-obsessed culture. We are looking for team members who love our product and mission. 

Beyond the job description, here are some traits members of our team share:

We value Curiosity and learning in our employees. We promote open-mindedness, embrace mistakes, and encourage challenging questions for personal growth. We create a culture of continuous learning to empower our team to tackle challenges and excel in their roles.

Efficiency Where it Counts. We operate lean, optimizing resources to improve our products and deliver a world-class customer experience. We prioritize value over excess, embodying a scrappy and resourceful spirit to achieve our mission and values.

We prioritize taking decisive action over deliberation, recognizing that building a world-class product requires pushing personal limits and taking risks. We believe that a Bias Toward Action is essential for achieving our goals and delivering exceptional results to our customers.

We strive for Transparency and prioritize open, Direct communication. This helps us resolve issues quickly and build strong relationships with our stakeholders.

We take our work seriously and see it as a reflection of who we are. We're always looking for ways to improve and are open to feedback. We approach our work with a sense of ownership and a desire to deliver the best possible results. By embodying a Founder Mindset, we're able to achieve our goals and create exceptional products.

We value a Caring Mentality. Our customers come first, and we collaborate to provide exceptional service. We prioritize teamwork over personal accolades, fostering a customer-focused culture that drives our success and promotes a supportive work environment.