About Cristcot

We are in the business of addressing the problem within the problem. We focus on the details and connections that other, major pharma companies have left ignored for years. There are better ways, better drugs and better formulations and we will make them a reality by analyzing, understanding and solving the problems within the problems.

Job Summary

The Director of Market Research is responsible for leading the market research team, developing market research and competitive intelligence plans, and executing market research projects to generate actionable customer and marketplace insights to inform business decisions in preparation for and through the launch of Cristcot’s novel ulcerative colitis treatment. The Market Research Director will report directly to the Head of Data Science & Market Research in the Commercial organization.  As a critical leader of actionable insights, the Market Research Director will leverage their breadth and depth of qualitative and quantitative market research approaches, tools, and techniques to answer key business questions and to shape the strategic development of Cristcot’s launch asset and associated life-cycle opportunities.  Moreover, the Market Research Director will collaborate with cross-functional teams (Marketing, Commercial Operations, Market Access, Medical Affairs, and others) to turn customer and marketplace insights into actionable recommendations that will lead to winning business strategies and exceptional brand performance in a competitive marketplace.  To be successful, the Market Research Director needs excellent leadership skills, exceptional collaboration skills, strong communication skills, and must deliver actionable insights that compel clear business action to deliver business results.

Primary Relationships

• Within Cristcot, the Director of Market Research will collaborate closely with cross-functional teams, including Marketing, Commercial Operations, Medical Affairs, Sales, Patient Services, etc.
• Outside Cristcot, the Director of Market Research will engage with external agency partners, consultants, and advisors.

Primary Job Responsibilities

The Director of Market Research is a critical role that will guide strategic business decisions and tactical choices for Cristcot’s launch asset by integrating customer and market insights with other sources of information (i.e., secondary data, syndicated data, competitive intelligence, desk research).  The Director will leverage their broad and deep knowledge of market research, competitive intelligence, and the pharmaceutical business to develop comprehensive market research plans, successfully execute insights generation plans, and translate insights into actionable recommendations.  Moreover, the role involves leading the development, execution and interpretation of integrated insights across various information sources to guide business decision making.

The activities of the Director of Market Research will include, but are not limited to:

• Serve as the Market Research point of contact across the Cristcot company.
• Identify, plan, and execute market research and competitive intelligence that will inform commercial strategy and tactics for the Cristcot launch asset and LCM opportunities.
• Leverage various insights sources to address key business questions, to guide asset development, to uncover opportunities, identify risks, and diagnose launch performance.
• Generate insights with actionable recommendations that influence business decision making across the organization.
• Compile reports on payer needs, pricing strategies, and market access barriers to inform market access strategy and tactics.
• Champion the “voice of the customer” to understand and explain patient/HCP/payer attitudes and perceptions of Cristcot and the company’s associated assets.
• Coordinate meetings and workshops with internal teams and external business partners/agencies to review and discuss research findings and strategic implications.
• Provide strategic input to help guide business plans, brand strategies, launch plans, and life cycle management opportunities.
• Collaborate with the Data Science team and cross-functional stakeholders to prepare performance reports and dashboards to guide business decision-making.
• Find opportunities to integrate partner capabilities and collaborations (Data Science, Market Access/Payer Insights, Commercial Operations, Patient Support Services, Medical Affairs, etc.) to drive impact for brand development and organizational efficiency.
• Oversee and manage a group of high-value market research agency partners to ensure consistently high-quality deliverables, best pricing, adherence to Cristcot quality/compliance standards, and to oversee MR agency performance assessment program.
• Assist in the documentation of research findings and insights to support internal cross-functional partners and strategic planning initiatives.
• Demonstrate leadership courage to prioritize market research initiatives and projects.
• Track progress on various research initiatives and provide regular updates to the leadership team and internal stakeholders.

Skills and Qualifications:

• Minimum of a bachelor’s degree is required; advanced degree preferred (Master/Ph.D. of science related field and/or MBA).
• 7+ years of relevant business experience with at least 5 years of pharmaceutical business experience.
• 5+ years of domain expertise in the following areas is required: primary market research, data analytics, field analytics and insights, market access and patient service insights, or other related strategic insights generation.
• Demonstrated ability to answer business questions through market research insights to inform business strategy and tactics.
• Knowledge and experience across a broad spectrum of market research methodologies (Qual & Quant) and ability to identify appropriate approach to address business questions.
• Strength with information synthesis, data analysis, data visualization, storytelling, and developing effective & compelling presentations.
• Demonstrated success solving business problems and generating meaningful insights, recommendations, and business impact.
• Strong analytical background, strategic thinking and problem-solving skills, with the ability to translate complex data/information into actionable insights and aligning them with business priorities.
• Excellent communication skills, capable of effectively collaborating with leadership across functions and levels to translate strategic objectives into market research plans and actionable insights generation.
• Experience working in cross-functional and matrixed teams, with demonstrated ability to collaborate across functions including marketing, sales, medical affairs, patient support services, and others.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs and priorities.
• Ability to travel up to 20%.