Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal. 

**Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa**

Job Summary

The Digital Marketing Specialist will be an integral member of the marketing department.  This position will play a key role in supporting our franchise marketing and franchise sales teams by managing CRM workflows, email campaigns, and performance tracking. Additionally, this role will assist in B2C marketing programs that serve our nationwide network of franchise owners.    

This role will work closely with our SEO Marketing Manager, Content Marketing Manager, and cross-functional teams to ensure that campaigns are executed seamlessly and aligned with business goals. 

Responsibilities

• Manage the franchise website (www.cruiseplannersfranchise.com) to ensure information is always up to date and continually optimize to convert leads   

• Build and optimize workflows, email campaigns, sequences, and lead nurturing journeys  

• Segment audiences, manage lists, properties, and ensure CRM data hygiene  

• Create landing pages, forms, and calls to action; update content and help optimize pages with backlinks and SEO-rich content that support key targets  

• Collaborate with team members to support lead lifecycle tracking and campaign performance reporting  

• Develop, implement, and track brand awareness campaigns and franchise advertising – regularly measure performance using HubSpot reporting and metrics  

• Manage the qualification and distribution of sales leads based on lead scoring and other best practices   

• Implement, maintain and coordinate marketing/advertising schedule   

• Maintain solid relationships with industry publications and help team meet deadlines 

B2C Marketing Program Support: 

• Help prepare marketing templates, workflows, and collateral for B2C programs 

• Provide backend support for deployment and analytics 

• Ensure CRM functionality and marketing tools are optimized for use by our franchise owners 

Breakdown of daily responsibilities:  

• HubSpot Management: 50% 

• Website/Content creation in HubSpot: 20% 

• Analytics/Research/Reporting in HubSpot 20% 

• Sales Collaboration & Support: 10%

The items listed above are intended to provide an overview of the essential functions of the job.

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

Competencies

• Have a thorough understanding of HubSpot and how to utilize the platform as well as inbound marketing principles to attract and convert highly qualified leads 

• Strong Communication skills 

• Excellent time management including trafficking projects and meeting multiple deadlines 

• Previous franchise marketing/sales experience preferred, but not required 

Requirements

• 2-4 Years of digital marketing experience
• HubSpot certification(s) 

This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.