Associate Sales Advisor

We create personalized spaces that elevate your well-being, promote, innovation, and transform the communities in which we live.

Custer creates exceptional workspaces that empower people to do their best work. Established in 1981, Custer now serves multiple territories reaching outside of West Michigan as a premier dealership of Steelcase furniture. Throughout four decades, our capabilities have expanded to offer interior solutions for small business, education, healthcare, and corporate clients. Custer designs and builds environments that maximize productivity and a sense of purpose, drawing on extensive research and established expertise. Providing full-service solutions including workplace strategy, design, integrated technology, commercial flooring, custom-tailored solutions and furniture, Custer delivers spaces that support a better way of working

We are currently searching for an Associate Sales Advisor in our Grand Rapids market to support our Sales staff in the Healthcare vertical market. As an Associate Sales Advisor, you will play a crucial role in supporting the sales team to achieve targets and deliver exceptional customer service. This role will be responsible for providing administrative assistance, managing customer inquiries, and ensuring the smooth operation of the sales process. The ideal candidate should be motivated, with a growth mindset to learn the sales process, while supporting Custer’s healthcare accounts. Effective communication skills, attention to detail, a proactive attitude towards problem-solving. 

  • Develop a complete understanding of the Custer business model and contract furniture industry including the sales processes. 
  • Provide administrative support to the Sales team by preparing customer quotes and following up on customer projects. 
  • Ability to attend customer meetings to develop relationships with our major healthcare accounts.
  • Provide prompt and effective response to our customer inquiries.
  • Provide product information, pricing, and availability to customers as needed.
  • Work with Sales Advisor to complete bids.
  • Assist with account receivables. 
  • Collaborate with the sales team to identify opportunities for cross-selling products to customers.
  • Collaborate with Project Coordinators and Interior Designers to learn the sales installation process and project scope. 
  • Work closely with the sales team to achieve individual and collective sales targets.
  • Communicate effectively with colleagues, contribute to a positive and collaborative work environment.
  • Provide feedback and suggestions for improving sales processes and customer service delivery.
  • Work closely with Project Management and Operations with sales related installation and punch list follow up.
  • Attend monthly Sales staff meetings. 
  • Attend monthly vendor lunch-n learns to gain an understanding of product offerings.
  • Effective writing and communication skills.
  • Core math skills and computer skills.
  • Strong organizational and time management skills.
  • Natural sense of care and urgency.
  • Collaborative personality traits and ability to work well with others. 
  • Growth mindset with a desire to learn sales competencies.
  • Strong customer service orientation.
  • Alignment with Custer’s core values.
  • Ability to pass a drug screen, criminal background check and valid driver’s license, insurance, and a vehicle to conduct business.
  • Bachelor’s degree in related field.
  • A minimum of 3 + years’ work experience.  
  • Background or market experience in commercial furniture, architecture, interior design, a plus 
Work Environment: Custer Grand Rapids office with occasional customer tours and project site visits. 


Grand Rapids, MI

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