Job Summary
The Digital Marketing Manager leads the company’s marketing automation, lead management, data enrichment, and demand generation infrastructure across Salesforce, Pardot, and ZoomInfo. This role drives lead quality, data governance, funnel efficiency, and revenue growth through automation, segmentation, analytics, and operational excellence.

Core Competencies

• Technical Expertise: Leads advanced marketing automation and data operations, continuously learning new technologies to drive enterprise-level impact.
• Problem Solving & Innovation: Resolves complex operational challenges and drives breakthrough innovations in automation and enrichment.
• Customer-Centric Focus: Shapes automation strategies based on buyer behavior and engagement trends.
• Collaboration & Communication: Partners cross-functionally to align systems and workflows with organizational priorities.
• Data-Informed Decision Making: Uses sophisticated analytics to guide automation performance and funnel optimization.
• Continuous Improvement: Champions enhancements in workflows and governance through testing and learning.
• Impact & Influence: Creates enterprise-level impact by leading strategic automation initiatives that improve scalability and efficiency.

Responsibilities

·       Own the administration, governance, optimization, and strategic roadmap for Pardot and ZoomInfo.

·       Develop and optimize lead management, audience segmentation, nurturing, scoring, and lifecycle programs.

·       Manage data enrichment, prospecting, and account intelligence strategies to improve lead quality and sales effectiveness.

·       Ensure data quality, compliance, and governance across Salesforce, Pardot, ZoomInfo, and integrated systems.

·       Monitor and resolve platform synchronization, automation, and data integrity issues.

·       Align processes, reporting, and funnel performance with larger business needs.

·       Develop attribution models, dashboards, and reporting that provide actionable business insights.

·       Evaluate and implement new automation capabilities, AI solutions, and process improvements that increase efficiency and scalability.

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Requirements

·       5+ years of experience in Marketing Operations, Marketing Automation, Revenue Operations, or a related field.

·       Advanced experience with Salesforce CRM, Salesforce Account Engagement (Pardot), and ZoomInfo.

·       Experience managing lead lifecycle programs, segmentation strategies, nurturing, and lead scoring frameworks.

·       Strong analytical and problem-solving skills with experience building reports, dashboards, and attribution models.

·       Experience with data governance, enrichment, integrations, and marketing technology administration.

·       Demonstrated ability to collaborate across technical, sales, and marketing teams.

Location:- base Noida

Work shift:- EST Day , full time remote

(6.30pm – 3.30am – IST )

Blink Charging Co. (Nasdaq: BLNK) is a leading owner, operator, and provider of electric vehicle (EV) charging equipment and networked EV charging services. We're on a mission to accelerate the adoption of electric vehicles by deploying thousands of charging stations across the United States and around the world.

What We Do:

Blink offers both residential and commercial EV charging equipment and connectivity to the Blink Network—a comprehensive cloud-based software that operates, manages, and tracks our EV charging stations and payment processing. Our charging solutions serve a diverse range of customers including multi-family residential and commercial properties, airports, colleges, municipalities, parking garages, shopping malls, retail parking, and more.

Why Blink:

• Industry Leader: We're at the forefront of the EV charging revolution, building critical infrastructure for a sustainable future
• Innovation-Driven: We continuously develop cutting-edge technology to improve the EV charging experience
• Growth Opportunity: Join a rapidly expanding company in one of the world's fastest-growing industries
• Mission That Matters: Every day, we're helping reduce carbon emissions and create a cleaner planet