Head of Marketing & Creative

Southport, Gold Coast | Full-time | Hybrid (1 WFH day after 6 months) Excellent Salary + Super (Negotiable)

If you came here from our 25-word SEEK advert, welcome.

You'll be pleased to know there's an abundance of words in this one.

For everyone else, here's the short version.

We're looking for an exceptional creative marketing leader to help lead the next chapter of one of Australia's fastest-growing businesses.

Not tomorrow.

Not after six months of onboarding.

Now.

Most job adverts are written to attract applicants.

This one is written to eliminate them.

If you're looking for a safe marketing role with predictable campaigns, conservative ideas and endless stakeholder approvals, you've probably taken a wrong turn somewhere.

We're looking for someone who doesn't need training wheels.

Someone who's already led teams, shaped strategy, managed significant budgets, and can confidently operate at an executive level whilst occasionally being a little bit batshit crazy creatively.

If that's not you, no hard feelings.

If it is, keep reading.

About Infinity

Infinity exists to help Australians build financial freedom.

Over the past 12 months we've grown from ~150 employees to ~240 employees, been recognised as Australia's Best Place to Work in Financial Services, and commenced our expansion into the United States.

Whilst we operate in a traditionally corporate industry, we've never had much interest in looking, sounding or behaving that way.

We're founder-led.

We move fast.

We challenge conventional thinking.

We run events attended by thousands of people.

And we've built a brand that genuinely cuts through in a sea of finance-industry sameness.

The Opportunity

We're searching for a Head of Marketing & Creative to lead one of the most influential functions within the business.

Reporting directly to our Chief Experience Officer, you'll lead an established team of seven across social media, production, filming, editing and publishing.

You'll be responsible for shaping how millions of people experience the Infinity brand across Australia and beyond.

Your focus will include:

• Content strategy and creative direction
• Brand and marketing strategy
• Leadership and development of a high-performing creative team
• Audience growth and customer acquisition
• Marketing effectiveness and commercial performance

What Makes This Role Different?

Most businesses are still trying to build an audience.

We've already built one.

Most businesses are still trying to secure budget.

We've already committed it.

Most businesses talk about growth.

We're living it.

You'll have significant influence over a social media marketing investment worth many (many) millions annually and responsibility for content and strategy across:

• Facebook
• Instagram
• TikTok
• LinkedIn
• YouTube
• Spotify

This isn't a role where you'll be asked to keep the content calendar moving.

It's a role where you'll influence the direction of the entire function.

Who We're Looking For

We're not looking for a Head of Social Media.

We're not looking for a traditional Head of Marketing.

We're looking for someone who genuinely understands both and is 99% crazy.

Someone who can sit in a boardroom discussing growth strategy, acquisition costs, attribution modelling and commercial performance, then walk into a content meeting and discuss hooks, retention, bat-sh1t crazy concepts and audience psychology.

You should be equally comfortable talking about:

• Content strategy and creative development
• Audience growth and engagement
• Brand positioning and storytelling
• ROAS, CAC and attribution
• Conversion performance and customer acquisition

Most importantly, you'll have a proven track record of turning good ideas into meaningful results.

Why Join Infinity?

• Lead an established team with serious creative capability
• Work directly with founders and executive leadership
• Influence and own an 8-figure social media marketing investment
• Help drive aggressive domestic expansion
• Join one of Australia's fastest-growing organisations
• Build something genuinely meaningful

Apply now with your CV.

We're particularly interested in seeing the weird stuff.

The bold stuff.

The content that made someone in the business ask, "Are we actually allowed to post that?"

If you've created campaigns that upset competitors, confused executives, generated millions of views, or achieved all three simultaneously, we'd love to see them.

Send your portfolio, campaign examples, links, case studies, or an introductory video of yourself to careers@infinity.com.au.

Alternatively, feel free to connect with Lachlan Baldwin (Talent Manager) on LinkedIn for a confidential conversation.