Root was founded on the belief that car insurance is broken, and we set out to change it. We’re harnessing the power of technology to revolutionize this archaic, complicated industry. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative insurtech companies in the world.

The Opportunity

The Lead Marketer will drive growth and engagement across Root’s Independent Agent (IA) channel and strategic Partnerships, including OEMs and other key collaborators. As a Lead Marketer, you will develop and execute integrated marketing strategies that support both agent acquisition and retention while also enabling partner success and co-marketing initiatives.

This role blends strategic thinking with hands-on execution, connecting marketing efforts across channels, audiences, and business lines. You will play a critical role in building scalable programs that strengthen distribution, deepen partner relationships, and accelerate long-term growth.

Success is defined by increasing agent adoption, strengthening partner engagement, and delivering cohesive, multi-channel marketing programs that drive measurable business impact.

Salary Range:  $103,000 - $128,000 (STI & LTI Eligible)

Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus, Ohio.

How You Will Make an Impact

• Lead the development and execution of integrated marketing campaigns supporting both Independent Agents and strategic partners
• Drive agent acquisition and retention efforts through coordinated, multi-channel programs
• Collaborate with Partnerships team to support co-marketing initiatives with OEMs and other partners
• Build and optimize audience strategies, messaging, and campaign journeys across the funnel
• Align marketing efforts across internal teams to ensure consistency and maximize impact
• Manage external vendors, platforms, and partner relationships to deliver effective programs
• Translate performance insights into actionable recommendations to improve campaign effectiveness
• Communicate results, learnings, and strategic recommendations to stakeholders and leadership

What You Will Need to Succeed

• Strong experience in B2B and channel marketing, including agent or partner ecosystems
• Ability to develop and execute integrated marketing strategies across multiple audiences and channels
• Analytical mindset with a focus on using data to inform decisions and optimize performance
• Experience supporting partnerships, co-marketing efforts, or go-to-market collaboration with external partners (OEM experience a plus)
• Strong experience in email marketing, including campaign strategy, segmentation, testing, and lifecycle optimization
• Experience across additional marketing channels such as direct mail, social platforms, digital marketing, and experiential marketing is a plus
• Insurance or Independent Agent channel experience is a plus, with the ability to quickly learn agent needs and decision drivers
• Excellent communication and collaboration skills, especially across cross-functional teams and external partners
• Ownership mindset with the ability to balance strategy and execution
• Strong project management skills with the ability to prioritize and manage multiple initiatives

As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.

Please see our Privacy Notice available HERE for more information on how we process your personal data.

Consistent with the Americans with Disabilities Act (ADA) and the Civil Rights Act of 1964, it is the policy of Root to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for Root. The policy regarding requests for reasonable accommodation applies to all aspects of the hiring process. If reasonable accommodation is needed, please contact recruiting@joinroot.com