Social & Creator Content Manager

The Opportunity:

TRUECar's mission is to save car buyers time and money, and the most convincing proof comes from real people. That means creators car shoppers already trust, and buyers who used TRUECar and drove away with real savings. As Social & Creator Content Manager, you will own that proof from first outreach to final post. You will run our creator and influencer program, build a steady pipeline of customer testimonial videos, and get every piece in front of shoppers on all TRUECar social channels through our social content platform. You will report to the Senior Director, Brand Marketing, and be the single owner of what TRUECar says and shows on social. Your job is to make social a channel that earns trust and brings shoppers to TRUECar.

How you’ll drive TRUECar’s success:

Creator and influencer program

• Run the creator program end to end: find, vet, brief, contract, pay and report on creators across YouTube, Instagram and TikTok.
• Build a roster that reaches new-car buyers, including women and diverse voices.
• Negotiate fees, usage rights and whitelisting within budget, and manage agency partners.
• Work only with real people, never AI-generated influencers.

Customer testimonial video program

• Build an always-on pipeline of real TRUECar buyers telling their story on video.
• Recruit buyers through post-purchase emails and surveys, then screen and schedule them.
• Run remote, self-recorded video capture, plus occasional in-person shoots.

Publishing on every TRUECar social channel

• Own TRUECar's organic presence on Instagram, TikTok, YouTube, Facebook, X and LinkedIn, with a calendar tied to launches and campaigns.
• Publish everything through our social content platform, with Brand, Creative, PR and agencies working in one system.
• Turn creator, testimonial, campaign and PR content into native posts with on-brand captions.
• Monitor comments and DMs, route service issues to Customer Support, and flag brand risk the same day.
• Partner with the media team to boost the best organic and creator posts.

Your Expertise:  

• Expert, hands-on use of an enterprise social media management platform, such as Sprout Social or Brandwatch.
• Up to date on the latest social media trends, formats and platform changes.
• Firm knowledge of social audiences and how to reach each one.
• Deep, current knowledge of the creator landscape, including emerging creators.
• A portfolio of creator campaigns you sourced, briefed, contracted, paid and reported on.
• Working knowledge of creator contracts, usage rights, whitelisting and FTC disclosure rules.
• Comfort with platform analytics and turning results into clear recommendations.
• Creator discovery, CRM and payment tools, such as CreatorIQ or GRIN preferred.
• Remote video testimonial tools, such as Vocal Video preferred.
• AI tools that speed up transcription and captions preferred.
• Highly organized: you keep dozens of creators, deliverables and posts on schedule, with clear trackers and owners.
• Strong program manager: you set goals, budget and timeline, and report out without being asked.
• You know how to scale an influencer program with repeatable processes and playbooks.
• You influence without authority and get decisions made across Creative, Legal, PR, Product and Customer Support.
• Clear communicator who keeps leadership and partner teams informed and flags risks early.
• Sound judgment: you protect real stories and never post a number you can't back up.

Who We Are

TRUECar is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers. Founded in 2005 by Scott Painter, TRUECar was built on the belief that serving membership and affinity organizations central to the car-buying process, including lenders, insurers, and dealers, enables a more valuable auto-buying experience for new and used vehicles. As part of its platform, TRUECar powers auto-buying programs for over 250 leading brands, including Sam's Club, AAA, and more than 100 credit unions.

We are seeking talented individuals who are energized by our commitment to save consumers time and money. We’ve stripped away typical corporate "bloat" to build a culture rooted in high performance and accountability for results. As a member of the TRUECar Crew, you can have a real & direct impact on our success as we continue to evolve the car buying experience.  If this energizes you, apply today!

Your TRUECar Experience

At TRUECar, we offer our Crew members the flexibility to split their work time between home and the office.  While many days are remote, we expect our Crew to show up for the moments that matter—gathering in person when a project needs that extra collaborative spark because nothing replaces the energy of solving big problems in the same room.  We provide you with comfortable shared workspaces in our Santa Monica headquarters office and other regional locations and equip you with a professional home office setup along with monthly reimbursements for your essentials, like phone and internet.

As a TRUECar Crew member, you will receive excellent benefits and perks that include, but are not limited to, 100% employer-paid health, vision, and dental premiums; a 401(k) plan with company contributions; a wellness reimbursement account; and learning & development reimbursement opportunities. We also understand the importance of recharging, so we offer flexible PTO for exempt TRUECar Crew Members and a generous PTO accrual policy for non-exempt TRUECar Crew Members, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our Crew Members and have designed employee-centric programs that reflect this.

At TRUECar, we believe in the power of diversity to create a deeper understanding of our consumers and partners, driving innovation in our products. We welcome a workforce that reflects the diversity of car-buying consumers and encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other characteristic protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. Additionally, TRUECar will provide reasonable accommodations for qualified individuals with disabilities.

TRUECar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents, linked here.