Email Marketing Specialist

Work Truck Solutions is the operating system for the commercial vehicle industry. While the retail auto market is saturated with software, the $130B+ commercial truck market was operating in the dark—until we turned on the lights.

We are the only platform that connects the entire ecosystem: OEMs, upfitters, dealerships, and fleet buyers. By digitizing complex inventory data (chassis + upfits) and streamlining the supply chain, we don’t just help dealers sell trucks; we ensure American businesses get the mission-critical vehicles they need to work. We are a team of innovators, disruptors, and problem-solvers dedicated to one mission: removing the friction from the commercial vehicle industry. We are profitable, growing, and aggressively scaling our technology to remain the undisputed authority in this space.

About the role

Work Truck Solutions is hiring an Email Marketing Specialist to own the company's email marketing from plan to send. You'll run the email content calendar, coordinate with the writers and designers who build each campaign, and make sure every email that goes out is on time, on brand and error-free.

This role suits someone who loves the details: testing subject lines, refining segments, building automations and catching the broken link before anyone else does.

Location: Remote · Employment type: Full-time · Reports to: Marketing

What you'll do

Email program ownership

●       Plan, schedule and send all company marketing emails, including newsletters, product announcements, promotions, partner/sponsored emails and event invitations.

●       Build and maintain the email content calendar, balancing send volume, timing and priorities across teams.

●       Assign copywriting and graphic layout work to writers and designers, set deadlines and keep each campaign on track.

Campaigns and automation

●       Design and manage automated programs such as welcome series, nurture tracks and re-engagement flows.

●       Segment audiences by behavior, lifecycle stage and customer attributes to deliver relevant messages.

Testing and quality

●       Run A/B tests on subject lines, content, calls to action and send times, and apply what you learn.

●       Own quality assurance for every send: copy, links, rendering across devices and email clients, personalization and list selection.

●       Track performance (opens, clicks, conversions, unsubscribes, deliverability) and share insights with the marketing team.

What you bring

Required

●       Excellent written and verbal communication skills, with the ability to provide creative guidance across teams.

●       A keen eye for detail and a disciplined approach to proofreading and QA.

●       Hands-on experience sending marketing emails and managing a content calendar.

●       Working knowledge of A/B testing, audience segmentation and email automation.

●       Strong organization and the ability to manage multiple campaigns and deadlines at once.

Preferred

●       Experience with Salesforce Account Engagement (Pardot).

●       Basic HTML for building and troubleshooting email templates.

●       Familiarity with email deliverability, CAN-SPAM and list hygiene best practices.

●       Experience in B2B marketing or the automotive or commercial vehicle industry.

What you receive

Benefits:

●       Meaningful work on world class and industry changing products

●       A competitive salary

●       Monday-Friday work week

●       100% Remote work model

●       Excellent medical, dental, 401k with match and complimentary life insurance

●       Employee options on voluntary vision, LTD and FSA coverage

●       Paid Time Off (PTO) and paid holidays

●       Casual work environment

●       Flexible schedule