About Democracy Docket

Democracy Docket is the leading digital news platform dedicated to information, analysis and opinion about voting rights and elections in the courts.

Founded in 2020 by Democratic voting rights attorney Marc Elias, Democracy Docket is a reliable source of news that delivers detailed analysis and expert commentary on voting rights and election litigation and policy that will shape our elections and democratic institutions for years to come. With a comprehensive database of over 1,000 cases, Democracy Docket tracks and reports on the latest election and voting-related litigation, providing filings, in-depth analysis and up-to-date developments about court proceedings.

We offer free daily and weekly newsletters to our over 400,000 subscribers as well as a premium membership with exclusive content. Our social media presence continues to grow with over 1 million total followers across our channels, including 400,000+ YouTube subscribers. By providing our readers with breaking news updates, long-form analysis pieces and op-eds from elected officials, legal experts and voting rights activists, Democracy Docket is committed to helping people better understand the greatest challenges facing voters and our democracy.

Job Overview 

Democracy Docket is looking for an innovative digital leader to own and drive our top-of-funnel audience growth strategy across social and video platforms. Our digital channels are essential to how audiences interact with and discover Democracy Docket — often serving as the first touchpoint with our newsroom and a critical driver for newsletter subscriber growth.

This role is responsible for expanding our reach to new target audiences while deepening engagement and loyalty among existing followers. They will bring a deep understanding of the evolving media landscape and how to leverage digital platforms to distribute news, build brand awareness, and ultimately convert followers into subscribers.

They will work closely with the Managing Editor and the subscription and product team to align digital growth efforts with newsroom priorities and business goals. They will oversee both the social and video teams (directly supervising two department leads) and unify the teams into one division operating under a cohesive, data-informed growth strategy.

This is an exciting opportunity to join a growing independent media organization focused on exposing threats to free and fair elections and democracy. This role will play a critical part in expanding and deepening our digital audience, ensuring our journalism reaches target audiences, and supports long-term subscriber objectives.

This role reports into the Managing Director.

Key Responsibilities

• Own and execute top-of-funnel audience growth strategy across social and video platforms. 
• Lead and unify the social and video teams under a cohesive, data-informed growth strategy; implement workflow, staffing, and process improvements
• Set platform priorities, performance goals, and success metrics for audience reach, engagement, and conversions.
• Partner closely with the Managing Editor to align audience growth initiatives within the newsroom and deliver actionable content insights to newsroom/editors. 
• Collaborate with subscription and product  teams to support subscriber acquisition and optimize the audience-to-subscription funnel.
• Optimize website capture tactics to ensure social-driven traffic is effectively engaged and converted.
• Use data, testing, and experimentation to inform content distribution, platform strategy, and format evolution.
• Balance short-term performance goals (reach, engagement, watch time) with long-term brand building and audience loyalty.
• Launch and scale video-first and other platform-native formats to drive audience growth and engagement.
• Apply strong news judgment to ensure platform strategies align with newsroom standards and organizational focus.
• Maintain a consistent brand voice and visual identity across social and video platforms.
• Make resourcing recommendations for audience growth initiatives, including staffing, tools, and platform investments.
• Build, mentor, and scale high-performing teams.
• Stay ahead of changes in the digital and platform landscape, adapting strategy to maximize reach and impact.

Required Experience and Skills

• 8+ years of experience in social media and/or audience development, preferably in a digital news environment
• Proven track record of growing and engaging audiences across social and video platforms
• Experience leading and building high-performing teams
• Strong analytical skills and comfort using data to inform strategy and decision-making
• Familiarity with audience conversion funnels
• Excellent cross-functional collaboration skills, particularly with editorial, subscription, and product partners
• Experience working at a media company with a subscription-driven business model
• Interest in or experience covering politics, voting and/or democracy issues

Work Environment

This role is full-time, and based out of our Jersey City, NJ office. Qualified candidates located in the Washington, DC area may also be considered. We currently operate on a hybrid schedule, with remote work on Mondays and Fridays and in-office days on Tuesdays, Wednesdays, and Thursdays.

REQUIRED: To apply - please complete the application and attach a resume and cover letter.

In your cover letter we'd love to learn:

• Why you’re excited about Democracy Docket and our mission
• What draws you to the Director of Audience Growth role specifically
• How your experience connects to growing, engaging, and retaining digital audience
• How you think about collaboration across News, Social, and Video teams

Salary Range: $145,000 – $165,000

Democracy Docket is an equal opportunity employer. We are committed to creating a diverse and inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable laws.