About DFTBA

DFTBA is an e-commerce company built to help make the world a better place—or in the words of our founders, Hank & John Green, to decrease world suck. We partner with online creators to design, produce, and deliver high-quality products that connect with their communities.

We’re also home to Good Store, a mission-driven venture that donates 100% of profits to charity. As we've grown, so has our impact—DFTBA has proudly donated over $10 million to high-impact charities addressing medical injustice, climate change, and other urgent challenges. Our growth is fueled not by personal gain, but by a shared drive to do more good.

At DFTBA, we value creativity, problem-solving, and—above all—people. We are committed to building a diverse and inclusive team and welcome the unique perspectives, experiences, and values you bring. 

About the role

We’re looking for a collaborative and imaginative Art Director to lead creative for our Good Store brand here at DFTBA.

Good Store is home to intentionally sourced everyday products—designed to delight, built to last, and committed to doing good. With 100% of profits donated to high-impact charities, we're growing fast: expanding our audience, product lines, and impact. As we build toward that future, we need a visionary Art Director to shape the creative identity that carries us forward.

As Art Director, you’ll define and execute the creative direction for all brands under the Good Store umbrella. You’ll be responsible for building and evolving each brand’s visual presence—from product packaging and photography to web design, social content, and more—ensuring consistency, clarity, and excellence across every touchpoint.

You’ll lead the visual development of new product lines and campaigns, and be a key creative partner to the Good Store General Manager and Marketing & Website Manager. Together, you'll translate strategic goals into compelling creative that connects with customers and reflects our mission to decrease world suck.

What you'll do

• Lead the creative direction for both existing and new Good Store brands, ensuring alignment with DFTBA’s mission and values.
• Develop and implement creative strategies that drive brand recognition, customer engagement, and growth across multiple channels.
• Oversee the development and maintenance of brand guidelines, ensuring consistency of visual elements across all touchpoints, including website images, products, packaging, and social media.
• Deliver high-quality creative assets, including website images, copy, product packaging, social media & blog content, and advertising creatives. Create day-to-day deliverables and oversee larger content creation projects, including lifestyle photoshoots and content generated by partners.
• Play a leading role in the creative development of branding for new products and product lines within the Good Store portfolio, from concept to launch.

Qualifications

• 3 years as an Art Director or equivalent experience required, including an exceptional portfolio showcasing a range of creative projects, including branding, digital design, product design, and marketing collateral.
• 3 years previous project management experience. 
• Highly proficient in design software (e.g., Adobe Creative Suite).
• Strong brand awareness in regard to creative design.
• Excellent communication and presentation skills.
• Ability to think strategically and creatively, with a keen eye for detail.
• Proficiency with project management software such as Google Drive, Asana, Trello, and/or Airtable 
• Experience with motion graphics, preferred.

More about the role

Job Title: Good Store Art Director
Status: Full Time, Exempt
Benefits Provided: Health, dental, and vision insurance, basic life insurance, paid vacation and sick time, 401(k) with company match, profit sharing.
Reports to: Good Store General Manager
Supervisory Position: No
Location: Remote, US-Based
Starting Salary Range: $75,000 - $95,000 per year, DOE

This position is eligible for inclusion in the DFTBA Workers Union bargaining unit. All offers are contingent upon a background check via Checkr.

To learn more about DFTBA and Good Store, visit our websites: https://store.dftba.com/ and http://good.store/