What is the purpose of this role?

We’re hiring a Manager, SEO & AEO to lead the strategy and execution of HelloTech’s organic growth, AI visibility, and website conversion performance. You’ll own the roadmap for search and answer engine optimization while also ensuring our site experience converts traffic into loyal, high-LTV customers.

What is the role?

This is a cross-functional role at the intersection of SEO, content, AI, and performance design. You’ll lead everything from search rankings and site health to landing page testing and CRO strategies. Your work will drive measurable results across D2C and B2B.

Who is DOOR?

DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.

We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.

About HelloTech

HelloTech, a DOOR company, is redefining in-home tech services. As the leading national provider of on-demand smart home installation and tech support, we deliver professional, affordable, and seamless service to consumers and property managers alike—anytime, anywhere.

We’re building a search and conversion engine that ranks across Google and AI platforms, and turns traffic into booked services. That’s where you come in.

What will you do?

• Lead the full strategy and execution of SEO and AEO programs to drive organic visibility, traffic, and engagement across traditional search and AI-powered platforms
• Optimize HelloTech’s website performance and conversion funnel, identifying opportunities to improve UX, reduce bounce rate, and increase booking and lead conversions
• Build and scale high-impact content that ranks in Google, appears in featured snippets, and is favored by LLMs like ChatGPT and Gemini
• Partner with design and engineering to execute conversion rate optimization (CRO) tests, including A/B experiments on landing pages, CTAs, copy, and layouts
• Manage technical SEO health including site speed, mobile performance, structured data, crawlability, and Core Web Vitals
• Use AI tools to accelerate content strategy, keyword clustering, and site audits
• Establish reporting frameworks that track organic traffic, keyword performance, site engagement, conversion rates, and revenue impact
• Collaborate across Marketing, Product, and Engineering to align on-site structure and campaigns with SEO and CRO best practices, leveraging Webflow’s CMS and visual design tools
• Act as the internal champion for SEO, AEO, and CRO best practices, helping the company stay ahead of evolving algorithms and AI search behavior
• Identify future team needs and help scale SEO and CRO functions as HelloTech and DOOR grow

What do you bring to DOOR?

• 3 to 5+ years of hands-on SEO experience with proven results in both D2C and B2B environments. 1+ years of AEO experience. 
• Demonstrated ability to lead both strategy and execution across SEO, AEO, and CRO initiatives
• Experience working within Webflow or similar visual CMS platforms, with a clear understanding of their SEO capabilities and constraints
• Deep technical SEO knowledge including crawl optimization, Core Web Vitals, schema, indexing, and JavaScript rendering
• Strong experience with conversion rate optimization, website analytics, and A/B testing tools (e.g. Google Optimize, VWO, Optimizely)
• Expertise in Answer Engine Optimization, with an understanding of how to rank in AI-powered search experiences
• High comfort level using AI tools to streamline workflows and optimize content at scale
• Proficiency with Google Search Console, GA4, SEMrush, Ahrefs, and CMS environments
• Strong understanding of content frameworks that balance search demand, UX, and conversion intent
• Analytical mindset with the ability to report on performance and recommend data-driven optimizations
• Strong communicator who collaborates effectively across content, design, product, and engineering
  
  

DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.

What does DOOR bring to the table?

We are reimagining what a supportive workplace looks like, from the inside out. To ensure every team member feels valued, we provide competitive compensation packages that reflect your skills and contributions. We offer a comprehensive suite of benefits such as employer-sponsored health, dental, vision and life options, and generous PTO, and an all-of-you, inclusive approach to benefits:

• Parental Leave
  DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace.
• Flexible Time Off
  We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work.
• Flexible Working Days
  We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives.
• Comprehensive Health Coverage
  We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs.
• Life & AD&D Insurance
  DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage.
• Disability Benefits
  We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working.
• Retirement Planning
  Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals.
• DOOR Equipment Setup!
  Employees get a full setup of hardware from our home line of products as well as FREE monitoring!

Joining us means:

• Having teammates all over the world in the US, Argentina, Spain and Romania.
• Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
• Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.

We embrace diversity and strive to create an inclusive environment for all.

Attention Job Seekers: Beware of job scams!

Job scams are on the rise, and you should take steps to protect yourself in your job search. Here are some guidelines to help you stay safe if you are applying for a job with Latch or DOOR:

• Communications from Latch or DOOR will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or DOOR from anyone who does not contact you through an email that comes from @latch.com or @door.com.
• Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person.
• We  will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position.
• Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or DOOR unless you verified that the offer is from Latch or DOOR (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process.
• We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us.
• If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.