About Dreww

Dreww is a marketing agency specialized in full-funnel social media demand generation. We help large corporations and high-growth startups build their brand and grow their revenue. Our expertise lies in creating demand for our clients products and services through always-on social media strategies and converting that demand into paying customers via various acquisition strategies.

Our Mission

To shape culture and influence consumer habits at scale.

Who we are

We are a team of highly passionate content creators, brand builders, and growth hackers dedicated to shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are optimistic
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in this world. Dreww is not your typical corporate 9 to 5 job; it’s a place for those who seek more than just a paycheck. We go to great lengths to ensure our work shapes culture and influences consumer habits at scale, obsessing over the final 1%. Our work environment is structured to support and encourage excellence, helping our team members reach their full potential and produce the best work of their careers. Performance at Dreww is measured by the impact you have in helping us achieve our mission, regardless of your role. We evaluate the speed at which you learn, the quality and independence of your work, and your capacity to quickly grasp new concepts and execute with confidence and conviction. Individuals who excel with high-level direction, take ownership, get things done without being asked, and demonstrate proactivity and initiative thrive at Dreww. Learn more about our culture by visiting https://dreww.ca/jobs/. 

Role & Responsibilities

As a Paid Social Graphic Designer, you will be responsible for crafting static ad creatives in Figma that drive results for direct response paid social media campaigns. Your work will involve designing assets tailored to both ecommerce and lead generation campaigns for some very well-known brands and businesses.

You’ll collaborate closely with Paid Social Media Specialists and Strategists to turn messaging angles into creative assets that perform well in campaigns. Your job is to visually bring these strategies to life and ensure every creative asset communicates clearly and effectively to the audience. Every ad creative you design needs to connect with the target audience by addressing their needs, desires, and pain points to deliver measurable results.

This role requires someone analytical, as you’ll be reviewing performance metrics like click-through rate (CTR), conversion rate (CVR), cost per thousand impressions (CPM), return on ad spend (ROAS), and customer acquisition cost (CAC) on the assets you design. You’ll need to figure out what’s working, why it’s working, and use that understanding to improve future designs. A big part of the job will involve creating iterations of assets for creative testing in ad accounts, where A/B tests on small design changes will help identify improvements. It’s important to be comfortable with designing for performance rather than focusing on creating ultra-artistic pieces. The goal is to design creative assets that drive measurable business results for our clients.

• Design static ad creatives in Figma tailored for ecommerce and lead generation campaigns, ensuring they align with messaging angles and resonate with the target audience.
• Collaborate with Paid Social Media Specialists and Strategists to translate messaging strategies into effective visual assets that address audience needs, desires, and pain points.
• Analyze performance metrics such as CTR, CVR, CPM, ROAS, and CAC to assess the effectiveness of designs and iterate on assets to improve results.
• Create and test multiple design iterations for A/B testing, focusing on performance-driven adjustments to maximize measurable business outcomes.

Qualifications:

• Advanced proficiency in Figma and Photoshop, with a portfolio of paid social ad designs and proven experience highly preferred but not mandatory.
• Experience designing for direct response paid social media campaigns, including ecommerce and/or lead generation, is an asset.
• Motion design experience is a bonus, with the ability to create animated or interactive ad assets.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Analytical mindset with a focus on leveraging performance data to refine and improve design outputs.

Perks and benefits:

🛡️ Group insurance

🏖️ 2 weeks of paid vacation upon hiring

🎄 1 week of paid vacation during the holidays

🧑‍💼 2 paid personal days

🤒 Unlimited paid sick days (physical health, mental health, and menstrual leave)

🏅 Double paid holidays

☀️ Friday afternoons off in the summer

🎂 Day off for your birthday

🏠 Hybrid work model with flexible hours

💻 On-site work equipment provided

📱 Monthly cell phone allowance

🩸 Feminine hygiene products available on-site

🍎 Snacks provided

📚 Budget for training, workshops, and conferences

🌟 Peer recognition programs

🤝 Quarterly team bonding activities