About Dreww

At Dreww, we help businesses build their brand and grow their revenue using social media. We believe great brands have the power to shape culture, but the best ones also have systems in place to drive consistent, sustainable growth. The ability to influence culture while generating revenue reliably is what sets thriving businesses apart, and that’s exactly what we help founders and executives achieve.

We combine a deep understanding of social media platforms with the ability to produce great content that shapes culture and converts. Then we build and execute the growth infrastructure that turns that attention into measurable business results. Our approach is built to adapt to different industries, whether it’s retail, CPG, ecommerce, or B2B and B2C lead generation.

Our Mission

To shape culture and influence consumer habits at scale.

Our Vision

By December 2029, Dreww aims to generate $1 million in monthly revenue, with offices in both Montreal and New York City, and a team of 80 to 100 ambitious, high-performing employees.

Our Values

Values are the behaviours that guide everything we do at Dreww. They are the filters we use for hiring, firing, rewarding, and promoting. They shape how we show up, how we work together, and what we expect from each other every day.

• Learning: We are thirsty and hungry for learning. We are curious. We are constantly leveling up and sharing what we know. We listen to podcasts, take courses, read books, and follow leaders in our field.
• Candor: We say what needs to be said, even when it’s hard. We surface issues early and don’t let them linger. Feedback is direct and constructive, but always respectful.
• Wellness: We prioritize physical and mental well-being so that we can perform at a high level, consistently and sustainably.
• Accountability: We take full accountability for our work and the results that come from it. We honor our commitments without excuses and we do whatever it takes to get the job done.
• Excellence: We aim to be in the top 1% of our field. We hold ourselves to high standards of quality. We don’t accept the status quo or do things halfway. We push ourselves to always do better than the time before.

Who we are

We are a team of highly passionate social media specialists, content creators, and growth hackers dedicated to our mission of shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are optimistic
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in the world. Dreww is not a corporate 9 to 5. It is a place for those who want more than just a paycheck. What you will find here is a demanding, intense and deeply formative environment where you can push your limits and do the best work of your career.

Performance at Dreww is measured by the impact you have in helping us achieve our mission. We evaluate the speed at which you learn, the quality and independence of your work, and your ability to quickly grasp new concepts and execute with confidence and conviction. People who excel with high level direction, take ownership, get things done without being asked and consistently show initiative and proactivity thrive at Dreww.

Role & Responsibilities

The Specialist, Social Media and Content Creation is a mid-level position at Dreww. In this role, you will manage the day-to-day operations of our Always-on social media service for a portfolio of brands. Central to our service is the continuous production of short-form videos, particularly for platforms like Instagram and TikTok, for which you will be responsible. Your mission will be to shape culture and influence consumer habits for your assigned clients while growing their social media accounts, building engaged communities, and increasing demand for their products or services.

As the driving force behind our clients’ adoption of a content creator’s approach to social media, you will oversee content strategy, ideation, pre-production, production, post-production coordination, content calendar management, content amplification, community management supervision, and reporting. You will be supported by a Junior Specialist and a Short-Form Video Editor. Occasionally, you might even feature as the face and voice of the client’s social media account if the right opportunity arises, just as a Content Creator would.

As a Specialist, Social Media and Content Creation, you will be responsible for the following:

• Develop social media content strategies.
• Generate and pitch creative ideas for short-form videos.
• Plan and organize all aspects of video shoots.
• Execute video shoots, ensuring high-quality content capture, and direct on-screen talent.
• Oversee the editing process, provide feedback, and ensure timely delivery of final videos.
• Develop and maintain detailed content calendars to ensure consistent and organized posting.
• Use Meta Ads Manager and TikTok Ads Manager to target content to relevant audiences.
• Oversee community management efforts, ensuring engagement and responsiveness across platforms.
• Gather data, produce monthly and quarterly reports, analyze metrics, and develop insights to guide future content creation efforts.
• Maintain regular communication with clients to update them on progress, gather feedback, and ensure alignment on goals.
• Maintain and develop strong connections with clients.
• Stay updated on social media trends, platform updates, and best practices to ensure content remains relevant and effective.
• Provide guidance and support to Junior Specialists, helping them develop their skills and advance to the Specialist level.
• Occasionally, you might feature as the face and voice of the client’s account if the right opportunity arises.
• Outreach and management of collaboration with creators.

Qualifications:

• Degree in marketing, communications, filmmaking, or relevant experience is a plus.
• 1-8 years of experience in an agency, marketing, or content creation role.
• Perfectly bilingual in French and English, both written and spoken.
• Proven skills in creating engaging short-form social media video content.
• Highly creative with a strong aptitude for generating new ideas and innovative solutions.
• Experience in using Meta Ads Manager and/or TikTok Ads Manager.
• Extensive experience with social media platforms, analytics tools, cameras, lighting, and video editing software.

Perks and benefits:

🛡️ Group insurance

🏖️ 2 weeks of paid vacation upon hiring

🎄 1 week of paid vacation during the holidays

🧑‍💼 2 paid personal days

🤒 Unlimited paid sick days (physical health, mental health, and menstrual leave)

🏅 Double paid holidays

☀️ Friday afternoons off in the summer

🎂 Day off for your birthday

🏠 Hybrid work model with flexible hours

💻 On-site work equipment provided

📱 Monthly cell phone allowance

🩸 Feminine hygiene products available on-site

🍎 Snacks provided

📚 Budget for training, workshops, and conferences

🌟 Peer recognition programs

🤝 Quarterly team bonding activities