About Dreww

At Dreww, we help businesses build their brand and grow their revenue using social media. We believe great brands have the power to shape culture, but the best ones also have systems in place to drive consistent, sustainable growth. The ability to influence culture while generating revenue reliably is what sets thriving businesses apart, and that’s exactly what we help founders and executives achieve.

We combine a deep understanding of social media platforms with the ability to produce great content that shapes culture and converts. Then we build and execute the growth infrastructure that turns that attention into measurable business results. Our approach is built to adapt to different industries, whether it’s retail, CPG, ecommerce, or B2B and B2C lead generation.

Our Mission

To shape culture and influence consumer habits at scale.

Our Vision

By December 2029, Dreww aims to generate $1 million in monthly revenue, with offices in both Montreal and New York City, and a team of 80 to 100 ambitious, high-performing employees.

Our Values

Values are the behaviours that guide everything we do at Dreww. They are the filters we use for hiring, firing, rewarding, and promoting. They shape how we show up, how we work together, and what we expect from each other every day.

• Learning: We are thirsty and hungry for learning. We are curious. We are constantly leveling up and sharing what we know. We listen to podcasts, take courses, read books, and follow leaders in our field.
• Candor: We say what needs to be said, even when it’s hard. We surface issues early and don’t let them linger. Feedback is direct and constructive, but always respectful.
• Wellness: We prioritize physical and mental well-being so that we can perform at a high level, consistently and sustainably.
• Accountability: We take full accountability for our work and the results that come from it. We honor our commitments without excuses and we do whatever it takes to get the job done.
• Excellence: We aim to be in the top 1% of our field. We hold ourselves to high standards of quality. We don’t accept the status quo or do things halfway. We push ourselves to always do better than the time before.

Who we are

We are a team of highly passionate social media specialists, content creators, and growth hackers dedicated to our mission of shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are optimistic
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in the world. Dreww is not a corporate 9 to 5. It is a place for those who want more than just a paycheck. What you will find here is a demanding, intense and deeply formative environment where you can push your limits and do the best work of your career.

Performance at Dreww is measured by the impact you have in helping us achieve our mission. We evaluate the speed at which you learn, the quality and independence of your work, and your ability to quickly grasp new concepts and execute with confidence and conviction. People who excel with high level direction, take ownership, get things done without being asked and consistently show initiative and proactivity thrive at Dreww.

Role & Responsibilities

The Senior Specialist, Social Media and Content Creation is a senior-level position at Dreww, built for someone who lives and breathes social media, short-form video, and the Creator Economy. As a Senior Specialist, you will take full ownership of Always-on social media for a portfolio of brands, building video-first strategies that make them relevant, engaging, and viral online. Your focus will be on shaping culture, building communities, and driving measurable business results through content that resonates.

This role is perfect for someone who is both a maker and a leader: you’ll be hands-on in developing creative ideas, planning and running shoots, and guiding edits, while also mentoring Specialists and Junior Specialists to raise the bar across the team. You’ll constantly push for better results: testing new series, experimenting with formats, and driving clients to embrace a true content creator mindset.

If you’re passionate about storytelling on TikTok and Instagram, obsessed with results, and energized by the challenge of turning a brand into a cultural presence, this role will give you the freedom and responsibility to make a meaningful impact.

As a Senior Specialist, Social Media and Content Creation, you will be responsible for the following:

• Set, track, and exceed ambitious KPIs and performance benchmarks for client accounts.
• Lead the development of content strategies that align with client business objectives and drive measurable results.
• Generate and pitch creative, trend-forward ideas for short-form videos.
• Plan and oversee all aspects of video shoots, ensuring efficiency and creative excellence.
• Direct and execute shoots, capturing high-quality content and guiding on-screen talent.
• Guide post-production, providing feedback and ensuring timely delivery of final videos.
• Manage content calendars to ensure consistency, organization, and alignment with campaigns.
• Oversee community management, ensuring engagement and responsiveness across platforms.
• Analyze performance data, produce reports, and translate insights into strategies that optimize future content.
• Design and implement paid media strategies using Meta Ads Manager and TikTok Ads Manager.
• Act as the senior client partner, providing strategic advice on best practices, long-term opportunities, and innovation while building trust-based relationships that ensure satisfaction and retention.
• Anticipate and adapt to platform shifts, creator economy trends, and cultural movements.
• Mentor and develop Specialists and Junior Specialists, raising creative and operational standards while stepping in to support production when needed.
• Champion innovation in creator-led content, representing Dreww through case studies, best-practice showcases, and thought leadership content.

Qualifications:

• Degree in marketing, communications, filmmaking, or equivalent experience.
• 5–10 years in agency, marketing, or content creation roles, with proven success in social media strategy and leadership.
• Perfectly bilingual in French and English, both written and spoken.
• Demonstrated ability to build and execute social strategies that drive measurable business results.
• Strong track record of leading ideation and creative execution for high-performing content.
• In-depth understanding of creator-led marketing and emerging trends.
• Ability to connect content strategies to brand-building and revenue growth.
• Proven success in developing and guiding team members toward higher performance.
• Strong experience with paid media strategy using Meta Ads Manager and TikTok Ads Manager.
• Extensive experience with social media platforms, analytics tools, cameras, lighting, and video editing software.
• Ability to turn data into actionable insights and innovation.
• Exceptional ability to prioritize, handle multiple tasks, and meet deadlines in a fast-paced environment.
• Strong client-facing experience, with the ability to influence senior stakeholders.
• Thrives in a fast-paced environment, adapting quickly to new technologies and trends.
• Strong ability to anticipate challenges, resolve issues, and maintain momentum.
• Skilled in managing multiple complex projects from strategy to execution.
• Maintains the highest standards in creative and operational execution.
• Commitment to ongoing improvement and staying up to date with industry best practices.

Perks and benefits:

🛡️ Group insurance

🏖️ 3 weeks of paid vacation upon hiring

🎄 1 week of paid vacation during the holidays

🧑‍💼 2 paid personal days

🤒 Unlimited paid sick days (physical health, mental health, and menstrual leave)

🏅 Double paid holidays

☀️ Friday afternoons off in the summer

🎂 Day off for your birthday

🏠 Hybrid work model with flexible hours

💻 On-site work equipment provided

📱 Monthly cell phone allowance

🩸 Feminine hygiene products available on-site

🍎 Snacks provided

📚 Budget for training, workshops, and conferences

🌟 Peer recognition programs

🤝 Quarterly team bonding activities