We are Echelon, a global  fitness, wellness, and sports leader!

Welcome to the heartbeat of Echelon Fitness, where we're not just raising the bar; we're rewriting the entire fitness playbook. Think of us as the rebels of the fitness world—the ones who dare to blur the lines between sweat sessions and entertainment extravaganzas.

Here at Echelon, we're more than just a company; we're a movement. Picture a team of driven individuals who eat challenges for breakfast and wash them down with a protein shake. We're the tech junkies, the fitness fanatics, the creative sparks, and the unapologetic dreamers, all converging to create something truly extraordinary.

So, if you're ready to break free from the ordinary and dive headfirst into a world where fitness meets multimedia magic, you've found your tribe. Join us as we redefine what it means to break a sweat and break boundaries simultaneously. With Echelon Fitness, the future of fitness isn't just bright—it's downright exhilarating. Let's rewrite the rules together.

Pay: $75,000.00 - $95,000.00 per year

Job description:

Overview
We are seeking a highly skilled and innovative Performance Marketing Manager to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing data-driven marketing strategies across multiple channels to drive brand awareness, lead generation, and revenue growth. This role requires a deep understanding of digital marketing tools, analytics, and creative content development to optimize performance campaigns and maximize ROI. The Performance Marketing Manager will collaborate closely with cross-functional teams to ensure cohesive messaging and effective campaign execution.

Duties

• Develop, implement, and manage multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, Google AdWords, Facebook Advertising, and print advertising.
• Oversee advertising sales strategies to enhance brand visibility and customer engagement across digital platforms.
• Utilize marketing automation tools and Google Analytics to monitor campaign performance, analyze data, and optimize ongoing marketing efforts.
• Manage content marketing initiatives including copywriting, product management, and creative content development using Adobe Creative Suite and WordPress.
• Conduct research on industry trends, competitor activities, and target audience insights to inform strategic planning.
• Coordinate e-commerce marketing efforts to increase online sales through targeted advertising and website optimization.
• Implement B2B marketing strategies to attract corporate clients and partners.
• Manage budgets effectively for paid campaigns while ensuring maximum ROI.
• Collaborate with sales teams to align marketing strategies with sales objectives and support overall business growth.

Requirements

• Proven experience in digital marketing with a strong emphasis on performance marketing strategies.
• Proficiency in SEO, social media marketing, Google Analytics, Google AdWords, Facebook Advertising, email marketing, HTML, WordPress, and Adobe Creative Suite.
• Strong understanding of multichannel marketing approaches including content marketing, print advertising, and product management.
• Experience with marketing automation platforms and analytics tools for data-driven decision making.
• Excellent research skills combined with copywriting expertise for compelling content creation.
• Knowledge of e-commerce platforms and B2B marketing tactics is preferred.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong analytical skills with the ability to interpret data insights into actionable strategies. Join our team as a Performance Marketing Manager to lead innovative campaigns that elevate our brand presence across digital channels while driving measurable results through strategic planning and execution.