About Emerald

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

Emerald is a leading producer of business-to-business trade shows, conferences, and digital media that connect and grow industries. Within Emerald’s marketing portfolio, you’ll join a creative, fast-paced, and highly collaborative team that powers Prosper Show—the premier education and networking event for Amazon and eCommerce sellers—and B2B Marketing Exchange (B2BMX), the flagship conference for B2B demand generation, ABM, and sales-marketing alignment.

This is an exciting opportunity for a marketer who loves being hands-on and making things happen. You’ll be part of a close-knit team that values initiative, curiosity, and ownership—and you’ll play a key role in executing marketing campaigns that bring two powerhouse events to life.

The Brand Marketing Manager is the primary marketing driver for Prosper Show and B2BMX, responsible for bringing campaigns from concept to execution across email, social, paid, and web. This is a highly tactical role for someone who thrives in a “roll-up-your-sleeves” environment. You’ll work across multiple teams—creative, sales, content, and registration—to ensure every piece of marketing is launched on time and on brand.

From building emails and updating websites to scheduling social content and coordinating assets for paid campaigns, this role is at the center of the action. You’ll have a direct impact on attendee growth, exhibitor engagement, and the overall success of both events.

Key Responsibilities

Campaign Execution

• Plan and execute integrated marketing campaigns that drive registration, awareness, and engagement for Prosper Show and B2BMX.
• Build and manage detailed campaign calendars, ensuring deliverables launch on time. 
• Collaborate closely with creative, content, and sales teams to translate marketing goals into actionable tactics.
   
   

Email Marketing

• Draft, build, and deploy email campaigns through HubSpot (or similar marketing automation platform).
• Maintain and segment email lists, schedule sends, and ensure consistent brand voice and accuracy.
• Coordinate email fulfillment tied to partner deliverables and sponsorships.
   
   

Social Media & Community Engagement

• Create and schedule content across LinkedIn, Facebook, Instagram, and YouTube.
• Write post copy, source imagery, and track engagement to keep communities active and informed. 
• Monitor comments and inbound messages, flagging or responding to attendee questions and partner inquiries.
   
   

Paid & Digital Advertising

• Support paid media initiatives by providing creative assets, links, and copy to agencies or contractors.
• Collaborate on ad messaging and targeting to align with campaign goals.
• Monitor campaign pacing and performance at a tactical level to ensure smooth execution.
  
  

Website & Landing Pages

• Update event websites with new content, images, and registration information.
• Coordinate with Emerald’s digital and registration teams to launch landing pages, forms, and pricing updates. 
• QA pages to ensure accuracy, functionality, and brand alignment.
   
   

Content & Partnerships

• Coordinate deliverables for media partners and influencers (copy, imagery, tracking links, etc.). 
• Help craft newsletters and partnership emails for audience growth and engagement. 
• Assist with creative requests, proofing assets, and routing approvals.
   
   

Operational Support

• Maintain project files, creative assets, and shared documents across OneDrive, Smartsheet, and HubSpot.
• Coordinate timelines and approvals across internal teams and contractors.
• Support on-site and virtual marketing activations leading up to each show.
   

Qualifications

• 3–5 years of hands-on marketing experience, ideally in events, conferences, or digital media.
• Proven ability to execute campaigns independently, from email creation to social posting and website updates.
• Strong writing and editing skills; able to adapt tone for different audiences.
• Experience with HubSpot or comparable marketing automation tools.
• Familiarity with paid media platforms (LinkedIn Ads, Google Ads, Meta Ads). 
• Excellent organizational and project-management skills—able to juggle multiple deliverables across two brands. 
• Comfortable working cross-functionally with creative, sales, and operations teams.
• Positive, proactive attitude and willingness to dive in wherever needed.
   
   

Why You’ll Love Working Here

• Join a collaborative, growth-oriented team that values creativity and initiative.
• Gain experience across two major event brands serving completely different industries.
• Build a diverse marketing skill set—from digital to content to paid campaigns—all under one roof.
• Work in an environment that rewards curiosity, problem-solving, and hustle.
   

About Emerald

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $80,000-85,000 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.